The OgilvyLIVE dashboard is a highly flexible and scalable technology platform that enables marketing organizations to monitor, evaluate and optimize the performance of their marketing investment over time across a wide range of media.

1. OgilvyLIVE
Marketing insights through technology
Ogilvy & Mather
Global Data & Analytics

2. The OgilvyLIVE dashboard is a leading-edge technolog y platform that enables marketing
organizations to cost-eff iciently monitor, evaluate and optimize their marketing ROI on an
ongoing basis.

3. Contents
About OgilvyLIVE 3
Monitor 4
Evaluate 5
Optimize 6
Technical features 8
Contact us 12

4. About OgilvyLIVE
Traditional software vendors have failed to develop technology solutions that
encapsulate the diversity of marketing investments and the complexity of their
impact on business performance in a way that feeds into decision-making
processes. OgilvyLIVE fills this void and has been adopted by leading marketers
in the telecommunications, financial services, automotive, technology and
retail industries globally.
Benefits of OgilvyLIVE: OgilvyLIVE enables its customers to extract more value from
limited marketing budgets by providing:
• 60° view of marketing: Integrated marketing data repository provides marketers with
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a unique view of all marketing KPIs and underlying investments, across digital
and traditional media activities
• nteractive visualization: Built-in dashboards allow for rapid generation of insights
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by nontechnical marketing users, enabling them to extract more value from
existing data acquisition investments
• ngoing ROI evaluation: Marketers are able to monitor the effectiveness and
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efficiency of their marketing investments on an ongoing basis
• Actionability: Advanced optimization and what-if scenario engine allows marketing
decision-makers to increase marketing productivity for future investments
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5. • peed of insight: Data management and analytics automation allows marketers
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to identify underperforming activities faster and to respond to new investment
opportunities. Rapid insights enable increased value generation
• ff-the-shelf: OgilvyLIVE is available on a subscription basis, enabling large marketing
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organizations to deploy the platform rapidly, at a fraction of the cost, complexity
and risk of an in-house solution
Ogilvy Analytics has formed a close partnership with GroupM to offer OgilvyLIVE.
For more information about Ogilvy Analytics, please visit www.analytics.ogilvy.com or
email us at analytics@ogilvy.com
OgilvyLIVE consists of three modules: Monitor, Evaluate and Optimize.
Monitor
Most advanced marketing organizations fail to realize the full value of the time and
money spent on collecting and acquiring data, because this information is typically
scattered across the enterprise or is presented to users in complex reporting solutions.
This module provides marketers with a set of customizable marketing dashboards
designed to rapidly generate insights from complex and disparate marketing
data sources.
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6. Monitor enables marketers to extract more value from existing data assets by
cost-efficiently integrating data feeds into an intuitive on-demand dashboard
built specifically for marketers. More specifically, this module enables users to:
• isualize their business performance across a wide range of marketing
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KPIs, including financials, brand health and direct response metrics
• onitor marketing investments across all communication channels,
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including traditional media, digital media and direct response, as well as
across all other marketing initiatives
• orrelate business performance against marketing investments, and
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identify trends
• ave a single view of the world across their product portfolio and all
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geographies in which they operate
A broad range of built-in dashboards enables marketers to generate insights
rapidly. Business scorecards, maps, trend analyses and analytical charts are
combined to maximize the insights and value extracted from the underlying
data repository.
Users and administrators can customize their view and create custom screens
for private use or to be shared with other users.
Evaluate
This module allows technical and business users to evaluate the ROI of marketing
activities. OgilvyLIVE leverages advanced marketing-mix analytics that isolate
the incremental contribution of marketing investments to business performance.
This analysis can be augmented with other analytical approaches, such as pre- and
post-analysis, direct response or survey-based evaluation, to ensure a holistic view of
marketing effectiveness.
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7. Business users can leverage this module to evaluate the effectiveness and
efficiency of marketing investments to drive incremental business performance,
across all marketing and communication channels. They can also understand
drivers of their business and perform “due-to” analyses.
Technical users can also review the specifications and robustness of the
statistical models fueling the ROI evaluation framework and subsequent
optimization and what-if scenarios.
Optimize
This module enables marketers to maximize the ROI of future investments and
accelerate growth by leveraging advanced optimization and simulation capabilities.
This can be achieved at two levels:
1. By optimally sizing quarterly or annual marketing budgets and allocating
them across geographies, products and marketing tactics
2. By optimally phasing marketing campaigns on a weekly basis
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8. OgilvyLIVE is one of the most advanced marketing optimization engines
available today. It has been used to optimize the allocation of multibillion-dollar
marketing investments. It provides the following advanced features,
while shielding users from the underlying complexity of its data and algorithms,
to analyze:
• Decreasing returns and saturation levels
• Carryover effects and long-term impacts
• Business constraints and threshold levels
• Weekly seasonality levels and cost per unit
• Cannibalization and halos within the product portfolio
The OgilvyLIVE optimization framework enables marketing organizations to
ground their future investments in statistically valid historical measurements,
without being constrained by them. Historical analysis can easily be augmented
with expert assumptions, new dynamics or survey-based approaches to ensure a
holistic, forward-looking investment framework.
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9. Technical Features
OgilvyLIVE Architecture
OgilvyLIVE provides an integrated view of marketing and communications across a wide
array of data feeds. OgilvyLIVE has automatic feeds from various Web-analytics and
social media platforms.
OgilvyLIVE Application
TM
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10. Administration
The Administration section allows administrators to manage application features,
properties and user access privileges in OgilvyLIVE.
Data Management
The Data Management section is core for all data administrators to upload and import
new data and models in the OgilvyLIVE application. It allows data upload through
scheduled FTP and email attachments. Data Manager allows administrators to upload
files and define the data to import into OgilvyLIVE.
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11. Data
Administrators can upload data files directly from their computers in a zipped
format that contains Excel and Text files. The data is uploaded directly into the
OgilvyLIVE database after the mappings are validated.
Metadata
The Metadata Management screen allows administrators to directly edit
metadata within the Data Management console in OgilvyLIVE. The preview
mode enables visualizations of data displayed through the OgilvyLIVE interface,
making this a user-friendly experience.
Model
The Model Import screen allows administrators to directly upload, validate and
import model data into the OgilvyLIVE database. It also allows administrators
to directly edit model data within the Data Management console in OgilvyLIVE
and import it to the OgilvyLIVE database.
Custom Screen
The Custom screen allows administrators to customize screens by adding panels and
copying, editing and deleting screens. They can modify screen design, colors, tabs, etc.,
using this module.
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12. Security
OgilvyLiVe was developed as a secure online platform to host highly sensitive
corporate data. Key security features include:
• hysical security: Secure in-house data center
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• etwork security: All databases and applications protected by firewall
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• Systems security: All servers within network protected by passwords
• pplication security: User names, timeouts and forms authentication
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• ata backup: Daily, weekly and monthly backups
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• isaster recovery: Compliant with SOX regulations
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Ogilvy & Mather takes strong measures to protect the security of client data and
to ensure that clients’ choices for its intended use are honored. Certified third-
party security audits are done periodically to ensure security. Strong precautions
are taken to protect client data from loss, misuse, unauthorized access or
disclosure, alteration and destruction.
Data is never shared outside the company without clients’ permission. Inside the
data warehouse, data is stored in password-controlled servers with limited access.
However, as effective as any security measure implemented by us may be, no
security system is impenetrable. Questions regarding security can be directed
to us at analytics@ogilvy.com
Hardware & Software Requirements
Hardware
• inimum 1 GHz 32-bit (x86) or 64-bit (x64) processor such as
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intel Pentium® 4, intel Centrino®, intel Xeon®, or intel Core™ Duo
(or compatible) processor
• Minimum 512 MB of RAM (1 GB recommended)
• inimum screen resolution: 1024 x 768 pixels with 16-bit video card
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(1280 x 1024 recommended)
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13. Software
• indows internet explorer 7.0 and above or Firefox 3.0 and above
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• roadband internet connection (DSL, cable modems, T networks,
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etc., of 2 Mbps)
• lash Player version 10.0 and above
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• latform: Windows XP SP2, Windows Vista or Windows 2000 with
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all available Service Packs applied; for Mac users, Mac OS X
• icrosoft excel for data download (optional)
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Contact us
analytics@ogilvy.com
212- 237-4000
636 11th Avenue
New York, NY 10036
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