In marketing your professional services, consider the time tested, successful method of public speaking to groups interested in your subject.

1. Marketing
Professional Services:
Promote Yourself from
the Podium
Presented by
Helen Wilkie
Helen Wilkie Marketing and
Copywriting Services
http://www.HelenWilkie.com

2. Another fact from the
CICA survey
• Speaking to groups
• 40% of respondents say successful
• 22% actually do it

3. Benefits of Speaking
to Relevant Groups
• Organization’s promo materials
• Description of you and your talk
• Focus on professional experience
• What you’ve done for others in their field

4. Benefits of Speaking
to Relevant Groups
• Your introduction
• Write it yourself
• Don’t underestimate value of good
introduction

5. Benefits of Speaking
to Relevant Groups
• Just being the guest speaker
• People will see you as the expert you are

6. It’s All Under
Your Control
• Write your own promo blurb
• Don’t let them take from website
• Won’t necessarily be best for your purpose
• It’s a sales message telling people why they should
come and hear you speak
• Stay within organization’s stated word count

7. It’s All Under
Your Control
• Write your own introduction
• You know best how to position yourself
• Focus first on the audience’s needs or challenges
• Then why you are the right speaker for them to
address this challenge
• Type it up in large type

8. The Final Piece
• You must deliver a well crafted speech
• Hold their attention
• Provide at least some answers
• Need help? Ask about my presentation coaching
service:
http://www.mhwcom.com/CoachingandConsulting.html

9. For more ideas to market
your professional services, visit
http://www.HelenWilkie.com