Ocoos rotary-presentation Apr 14, 2015
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Introduction of Ocoos to the Rotary
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Ocoos rotary-presentation Apr 14, 2015
- 1. By: Michael L. Brown Jr.
- 2. • Ocoos has built a next-generation platform which focuses on solving the sales/marketing problems for small businesses in a more holistic manner. • Our leadership has a rich background in building innovative solutions • And our team has attracted an exceptional set of advisers with experience in fields such as:
- 3. High level view of some adaptations and changes to the digital market in relation to technology and marketing efforts: 1. Basis on Functionality 2. Effective Marketing 3. Response to Mobile Responsiveness 4. Promotion & Placement
- 4. Everyone wants an attractive website!
- 5. Pretty vs. Useful: 1. Communicate Basic Business Information 2. Engages Customers 3. Analyzes Data 4. Front-End of Business Operations Pretty Useful
- 7. Efficiency is the lifeblood of a successful small business. But how can a firm execute efficient marketing without spending excessive time on tactics?
- 8. Online Development: 1. Simplicity 2. Structure 3. Complete Integration Results: 1. Better Marketing 2. Smarter Business 3. Loyal Customer Relationships 4. Visibility
- 13. Major tools for promotion: 1. Outdoor advertising 2. Physical Networking 3. Media (TV, Radio, Magazines) Minor tools for promotion: 1. Directory Listings 1. Internetworking 2. Internet Search
- 14. • Marketing processes and new age technology have made small business successes become more obtainable. • Marketing segmentation is a powerful tool to connect deeply with customers. • It’s with functionality, promotion, placement, and effectiveness which allows small businesses to segment their services and/or products.
- 15. • Next Generation Web Developers – Mobile Responsive – Comprehensive Functionality – Database System – Technology Assurance – And much more!
- 17. • Advance as Technology Changes – We are Cloud Based – Real-time Search Engine Updates – Cross Platform Compatible – Consistently new functionality – Very Secure (form fills, Closed source)
- 18. • Plugins, Widgets, Updates, & Fixes • Server Management • Hacking
- 19. • The basis on functionality will help your business capture valuable information. • Effective marketing comes from segmenting that data to effectively target your efforts. • Once you’ve analyzed the data you can now appropriately choose the best placement and promotions for your marketing efforts. • Ultimately making you very competitive online
Notas do Editor
- WiPower
- Communicate Basic Business Information: This includes everything from your business, name, location, contact information, and hours of operation to your value statement and background story. Engages Customers: Your website should offer e-commerce for products and services, appointment scheduling abilities, and consumer-specific information updates. Analyzes Data: You'll want the ability to track website data to better understand your customers' behavior. Front-End of Business Operations: Integrated customer address book and sales information, coupled with a front-end that can drive future marketing and sales initiatives from this database.
- 1) Simplicity: The sales and marketing process has to be simple, using easy-to-manage technology. 2) Structure: Use structure and discipline when considering sales tactics. 3) Complete Integration: Change can be intimidating. But it is possible for the process of moving to a new and better system to be seamless and effortless. CRM (SOHO, Gmail, Outlook), financials (QuickBooks, Quicken), and calendars (Google Calendar). Results: 1) Better Marketing: You'll build a strong social media presence, increase email marketing and send timely customer follow-ups. 2) Smarter Business: Insight into how your marketing is working, knowledge on what’s driving traffic to your business, sales data including which dates and times are most valuable. 3) Loyal Customer Relationships: Note-tracking will let you provide better service and have increased customer knowledge, weekly follow ups and reconnection will boost repeat business, and service reminders will reduce missed opportunity, all of which leads to better time management. 4) Visibility and SEO: One blog post per week will create 52 pages on your website each year, which can lead potential and current customers to your business -- important because 92% of local commerce research begins online.
- Directory Listings (Google, YP.com, Bing) Internetworking (LinkedIn and Meetup) Internet Search (Content Marketing)