4. Weekly hours spent on media
Source: EIAA Mediascope Europe / Media consumption study 2008
5. You can have great results for your business using the internet.
But this will require you to do it well. If you do it correctly, the rewards will be
surprisingly.
6. You need to define the idea of what you plan to accomplish by creating your
website.
Remember this: Your purpose largely determines the look and feel of your
website, as well as how you will promote it.
7. You want to make your site show up in the search engines, preferably on page
one and at the same time you want your site to be aimed by your visitors, you
want they stay on it for as long as possible and accomplish your goal.
11. Purpose
- Be sure that your website is serving your purpose.
- Don’t create a presentation website if you want to sell online. Make an
ecommerce one.
12. Structure
- Make the structure of the website before you start to design it: layout
planning-wireframe.
- You should know exactly what your website will contains.
- With the structure already done, the designer will know what should be
revealed.
- In the structure you’ll define the categories and the designer will know
exactly how to design the whole website.
13. Functionalities
- Features of a property website. Examples:
- Calls2action-registration and latest deals
- Search results from property database
- Search button on every page
- Log-in
- Newsletter form
15. - How intuitive is for the user to use the website for serving his purpose?
- Are they satisfied by the process?
- How easy he can learn to use the frontend that he never saw it in the past
for accomplish the basics needs?
- How easy he can finish the required activities on the website?
- How many errors he’s doing?
- How friendly is to use the design?
16. We measure the usability by the
conversion rate: how many visitors are
converted into clients.
Average conversion rate: 2%
For website with good usability: 16%
17. Don’t make your visitors think, make them DO!
• Call2Action
• Colors
• Text
• User friendly navigation
• Check the links errors
• Different browsers compatibility and different resolutions
25. 1. Simple and intuitive
2. Maximum 2 clicks to each page
3. Don’t make them guess where you send them
26. Design
- First impression counts a lot.
- Design it depending on:
- Who is your audience?
- What are their demographics?
- How will they use the website?
- What technology to they have?
27. Content
- What your site says to the user
- Talk on their language.
- Drive them where you want.
- Use call2action.
- And search engines
- Write it in order to help you for search engine optimization
28. Accessibility
- Risk of excluding large audience: 14% of the population registered disabled
- Accessible sites work better in less popular browsers/platforms/sizes
- Accessible websites are more search engine friendly
29. Search Engine Optimization
- How is the design, functionality & content influence visibility in the search
engines:
- Design
- Functionality
- Content
30. Search Engine Optimization
- Design
- Images can’t be indexed
- Certain technologies such as Flash, Frames and Java Script can’t be indexed
- Design can limit the space for optimized text, or too much text can spoil the
design
31. Search Engine Optimization
- Functionality
- Certain database functionality such as dynamic url-s, ecommerce sites
and some content management systems can’t be indexed
32. Search Engine Optimization
- Content
- Amount, structure and keyphrases with the content (on-page factors) all have significant
influence on positions achieved for keyphrases used by searcher
- Content consists of the visible content (ie elements seen by the user) and the content in
the code and tags (meta-data) both are important for search engine optimization
- Search engine optimization is the process that improve its rankings in search engines for
the keyphrases used by customers.
34. 34
It offers information about the users behavior on your website, including what’s
their impression about it, what they’ve done on it and if they served your
purpose.
35. <script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl."
: "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-
analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-xxxxxxx-x");
pageTracker._trackPageview();
} catch(err) {}</script>
Unique ID
We integrate a JavaScript cod on each page we want to monitor:
