1. Open Source - Feedback
Boris Auché, Head of Strategy & Marketing,
Business Integration Solutions

2. Digital revolution: a changing world
COMPUTING POWER PLANTS
THE INTERNET OF THINGS
Explosion in Transition to ‘as a Development of Consumerization and
computing service’ provision business computing M2M
requirements
Cloud and BPO: in Business processes By 2020 50 billion devices
1 Zettabyte of data in 2010, response to ever bigger increasingly computerized. 5% will be connected.
40 in 2020, 300x network infrastructures and need of IT spend current business- Embedded systems,
traffic, towards Exaflop to manage complexity oriented. 30% in 2016 mobility, social networks
Increasingly major challenges: security and sovereignty
Bull vision
2 ©Bull, 2011

3. Digital revolution: market in transformation
Specialists in mission-critical systems
(Bull’s territory)
B2B
Critical importance
Integrators & business operators
Integrated mega-suppliers
Providers of
‘commodity
Infrastructures
B2C
B2C mega-players
Infrastructures Business services
THREE STRONG TRENDS
Vertical integration | Hourglass effect | Sovereignty
BULL’S POSITIONING: European leader in mission-critical digital systems
High performance
High security
High-end
Made-to-measure
3 ©Bull, 2011 Bull vision

4. Mastering value chain for critical processes
From infrastructures to business applications: design, build and operate powerful and trusted solutions
Cyberdefense
e-Government
e-Banking
Mobiles services
Smart Grid
Smart transportation
Computer maker Integrator / Outsourcer Service provider Solution provider
Security provider and operator
#1 in Europe #1 in Europe Key player worldwide #1 in Europe
Manage explosion in Support shift Drive digital Guarantee
processing needs towards Cloud transformation trust
INNOVATE OPTIMIZE INTEGRATE SECURE
- Digital simulations - Consulting - Consulting, - Information security
- TP/BD/BI appliances - Server, storage and - Integration - Sites security
- Virtualization servers network integration - Application maintenance - Critical systems security
- Cloud containers - Outsourcing & Cloud - Business solutions - Homeland security
4 ©Bull, 2011 Bull vision

5. Facts & Figures
- Open Source contribution to
the software industry : €12
Billion
- France : 50% of total Europe
developers
- 40% IT penetration in France
- 15% Gvt IT budget on Open
Source based platforms
- +30% versus 2009
- €10 Million dedicated to
supporting Open Source
initiatives
5 ©Bull, 2011 Bull vision

6. Open Source World has changed
Challenges mentioned (quotes)
• Availability of after sales service.
• Cost
• Documentation
• We have to upgrade our systems and
applications frequently. Is this
• Feasibility of OSS with current applications
• Information security
• Lack of expertise for implementation of OSS
still valid ?
• OSS are difficult to manage
• OSS are not excessively advertise.
• OSS require fast implementation to en-cash its
benefits.
• Lack of expertise both internally and externally
• Reliability of OSS
• Software maintenance
Base: 102 Senior Business & IT Executives involved in the decision making for open source software
technology and related services in large enterprises. Western European OSS Online Survey conducted by
Forrester Consulting and commissioned by BULL, September 2008
6 ©Bull, 2011 Bull vision

7. Where is Open Source now ?
Everywhere
- « Open Source inside »
- Who has no offer ?
- How to differentiate ?
- Who cares ?
Hype is over
Reality now
Disillusions
7 ©Bull, 2011 Bull vision

8. Pro’s and Con’s, Not so different
- Open Source industry
market goes
professional
- Enterprise editions
- Services offer portfolio - Lack of business apps
- Cost effectiveness - Governance, licensing is
complex
- Easy to deal with - Robustness & performance
- Free access to the code is
not a driver
- Commercial Open Source,
Proprietary solutions = the
same !
8 ©Bull, 2011 Bull vision

9. Still strong values
- IT, from Integration services to - Adaptability
consumerization services
- Is Software AG well known in
- Worldwide spread
Asia ?
- Test & Go - Fast cycle
- « What about these €300K if - Innovation booster
my project fails ? »
- « 4000 euros at minima to - Simplification
publish a single RFP »
- « 70% of my budget has been - Local business irrigation
spent locally »
9 ©Bull, 2011 Bull vision

10. Good news
- Open Source
specialists, community
solutions, much better Openess is a
accepted by Business behaviour
departments
- Open Source
advocates better work Collaborative is
and integrate the future
development teams
10 ©Bull, 2011 Bull vision

11. Lessons we share
- Customers buy - Open Source delivers
business value technology
- Open Source software - Hidden costs
stacks bring Complexity
- From community to - Pay for the best
business
- Contribution is a cost - Who is willing to pay for
it ?
11 ©Bull, 2011 Bull vision

12. What about Open Source at Bull
INDUTRIALIZATION REPLICATION FOCALIZATION
HPC Offer alignment Less is better
Sces Delivery Cters Leverage Busines value
Software support Packaging Strategic
Be prepared for the Cloud
12 ©Bull, 2011 Bull vision

13. From Middleware to Cloudware
Business focus
Future-proofing
Sovereignty
Security
13 ©Bull, 2011 Bull vision

14. Our values and commitment
Innovation excellence Agility Trusted partnership
Our proven know-how: design, build Our approach: combine power of large Our people DNA: client-driven
and run high-end systems to help you group and agility of start-up to build team spirit, and large partner
run your critical, strategic business, custom, made-to-measure solutions to ecosystem, to build trusted,
with technology supremacy and solve your specific challenge in sovereign solutions to your most
business excellence uniquely efficient way strategic business challenges
European leader in mission-critical digital systems
14 ©Bull, 2011 Bull vision