Ohio State Medical Center Social Media April 2011
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Presentation to Ohio State University Medical Center Senior Leaders about social media and the change that we are driving. The event is #MCSLR or the Medical Center senior leader retreat that focused on change.
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Ohio State Medical Center Social Media April 2011
- 1. Social Media @OSUMC#MCSLR April 14, 2011
- 2. Twitter Today’s Hashtag 2 http://search.twitter.com/search?q=%23mcslr
- 3. Social Media 3 Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.” -Brian Solis http://www.briansolis.com/2010/01/defining-social-media-the-saga-continues/
- 4. Become a top 20 academic medical center and a top 10 NCI funded cancer program through advancements in research, education, and patient care Become a high performance organization and workplace of choice Generate an investment fund for mission development 4 Strategic Goals
- 14. Workplace of Choice http://www.scribd.com/doc/27663931/Ohio-State-University-Medical-Center-Social-Media-Participation-Policy
- 15. High Performance Society for Health Care Strategy and Market Direction of the American Hospital Association March, 2011
- 17. Listen
- 18. Respond
- 20. Influence
- 21. Enlist
- 23. Participate
- 24. Personalize
- 25. Predict
- 26. Use information to Prevent
- 27. Stefanie’s ChampionsGoing beyond Twitter 27 Mass mailings started Oct ‘10 22 nominations received Oct-12/22/10
- 29. Nominate Your Champion! 29 12/23/10-01/03/10 Up to $50 a day Up to $2.00 per click Total spend $600 Highly Targeted
- 30. Target 30
- 31. Target 31
- 32. Target 32
- 33. Target 33
- 34. Target 34
- 36. 36
- 37. Results 37 2,373,746 Impressions 621 Clicks Average Cost Per Click $.97 30 NEW nominations (4.8% Conversion) In 12 days…
- 39. Become a top 20 academic medical center and a top 10 NCI funded cancer program through advancements in research, education, and patient care Become a high performance organization and workplace of choice Generate an investment fund for mission development 39 Strategic Goals
- 40. Twitter Today’s Hashtag 40 http://search.twitter.com/search?q=%23mcslr
Notas do Editor
- The clinical template should be used for presentation to a clinical audience and focused on clinical topics. Examples include clinical grand rounds, clinical conferences and seminars and internal clinical meetings.