Children’s eBooks and apps offer both challenges and opportunities for a children’s book publisher. Since developing an app or enhanced eBook is an expensive proposition, the panel will discuss the ways for a publisher to benefit from this emerging marketplace. Should they license the content to a developer, hire a developer to develop the digital version, or develop the app in collaboration with a developer? Also, since the marketplace is fragmented across retail stores managed by Apple, Google, Barnes & Noble, Amazon, and others, what is the best development and distribution strategy? The panelists will discuss these options along with the how to manage the relationship and expectations between the publisher and the developer. Speakers: Deborah Forte, Dominique Raccah, Rana DiOrio. Moderated by Chintu Parikh

1. eBooks and Apps
Managing the Collaborative
Publisher/Developer Relationship
Rana DiOrio | Chintu Parikh | Dominique Raccah

2. eBooks and Apps
Managing Publisher/Developer Relationship
 Panelist introductions
 Market Landscape: Children’s Book apps and eBooks
 Strategic options for Publishers
 What to look for in a developer partner
 Case study: Little Pickle Press and Kite Readers
 Case study: Sourcebooks and Kite Readers
 Q &A
Agenda

3. eBooks and Apps
Managing Publisher/Developer Relationship
MARKET LANDSCAPE

4. eBooks and Apps
Managing Publisher/Developer Relationship
Book Fixed Layout
App eBook
• Interactive story • Reading
telling experience
• Feature • No or limited
rich enhancements
• App stores • eBook stores
• Mass market • Book readers
• Compete with other • Compete with other
apps eBooks

5. eBooks and Apps
Managing Publisher/Developer Relationship
App Stores* eBook Stores*
• Apple App Store • iBookstore
• 580K+ Active • 2500+ picture books
• 61K Book Cat. (10.4%) • 990+ Enhanced children’s
• 6K** Children’s books
• Nook Kids
• Google Play Store • 1680+ picture books
• 405K Total • 660+ Read To Me
• 30K Books & Reference • 40+ Read & Play
• Nook Apps • Kindle Fire
• 3200+ Total • 980+ children’s books
• 1100+ Children's
• Amazon App Store
• 31K Total
• 3.4K Books & Comics
• 470 Children's
App & eBook Store Statistics
* Data as of 03/15/2012 **Estimate

6. eBooks and Apps
Managing Publisher/Developer Relationship
• License
• Outsource development
• Partnership
• Subsidized development fee
• Revenue share on sales
• Co-development & co-marketing
Strategic Options for a
Publisher

7. eBooks and Apps
Managing Publisher/Developer Relationship
• Development capabilities
• Features supported
• Platforms/devices supported
• Cost and business model
• Creative capabilities
• Marketing capabilities
• App store connections
• Marketing leverage
Developer Considerations

8. eBooks and Apps
Managing Publisher/Developer Relationship
CASE STUDY
Little Pickle Press and Kite Readers

9. eBooks and Apps
Managing Publisher/Developer Relationship
Being Global
DEMONSTRATION
Being Global App On iPad

10. eBooks and Apps
Managing Publisher/Developer Relationship
• Preliminary requirements
• Initial design
• Content
• Leverage existing digital assets
• Additional content developed
• Outsourced graphic artist
• Voice over recordings
• Initial development and feedback
• Development of additional features and products
• App review sessions
• Education specialist
• Focused group testing
• Marketing
Areas of Collaboration

11. eBooks and Apps
Managing Publisher/Developer Relationship
Apps
• Being Global [at Macworld 01/26/12]
• Featured by Google, Barnes & Noble, Macworld and
Sony
• Bologna Digital Ragazzi and Appy Award Finalist
• YFEB: In development
eBooks
• Entire catalog live on iBookstore, Nook Kids and
Kindle Fire [February/March 2012]
• eBooks featured within iBookstore& Nook Kids
Where are we now?

12. eBooks and Apps
Managing Publisher/Developer Relationship
CASE STUDY
Sourcebooks and Kite Readers

13. eBooks and Apps
Managing Publisher/Developer Relationship
DEMONSTRATION
Mrs. Claus Fixed Layout eBook On iPad

14. eBooks and Apps
Managing Publisher/Developer Relationship
• Preliminary requirements
• Initial design
• Content
• Leverage existing digital assets
• Voice over recordings
• Development and feedback
• Marketing
• Reviews
• eBook store placements
• Best seller on Nook
Areas of Collaboration

15. eBooks and Apps
Managing Publisher/Developer Relationship
Q&A