This presentation outlines a new Knowledge Management and Communications (KMC) strategy for PAHO/WHO approved by the Executive Management in August 2010. It provides background information on why a new strategy is needed, highlights the strategic goals and objectives of the strategy, and outlines next steps for implementation. The overarching principle of the strategy is to ensure technical excellence in PAHO's content production and high quality standards for information and communication products, projects, and services with easy and equitable access. The strategy aims to guide the organization in adopting practices, policies, standards and procedures for knowledge management and communications.

1. Gestión del Conocimiento y Comunicaciónes (KMC) Oficina del Director Adjunto (DD) Estrategia de Gestión del Conocimiento y Comunicaciónes (GCC) Taller de Gestión del Conocimiento y Comunicaciones OPS/OMS Colombia, Agosto 8-10, 2011

3. Por qué necesitamos esta nueva estrategia

4. La nueva estrategia de GCC para todas las entidades de OPS/OMS

5. Próximos pasos

6. Documentos consultados para la elaboración de esta estrategia2

7. Estapresentación 3 Esta presentación da a conocer la nueva estrategia para la Gestión del Conocimiento y Comunicaciónes (GCC) aprobada por EXM el 16 de agosto del 2010

9. Por qué necesitamos esta nueva estrategia

10. La nueva estrategia de GCC para todas las entidades de OPS/OMS

11. Próximospasos

12. Documentos consultados para la elaboración de esta estrategia4

13. 2010 Información general 5 2005-2010 2010-12 2005 CincoObjetivos: •responder mejor a lasnecesidades de los países; •fomentarmodalidadesinnovadores de cooperacióntécnica; •establecer un foro regional; •ser unaorganizaciónbasada en el conocimiento y el aprendizaje •estimularprácticas de gesitión.

14. Información general 6 Información científico-técnica Lorely Ambriz Comunicación social y relaciones con los medios Paulo Lyra Diseño gráfico y servicios multimediales Andres Venturino Tecnologías de información y comunicaciones Luis Cobo Servicios editoriales y de traducción Ricardo Pérez Sistemas de información Fernando Leanes Web Carolina Suarez Recursos Humanos Carlos Alvarado Educación a distancia Baudillo Jardines Usuarios Kira Fortune Finanzas Mauricio Sanmartín Consulta regional 2010 Coordinación (IOS) Rosina Salerno - Carolina Anzola Secretaria Técnica (KMC) – Marcelo D’Agostino

15. Información general 7 Consulta con un gruporeducido Consulta Regional 2010 Paulo Lyra Daniel Epstein Bryna Brennan David Novillo Eliane Santos Juan Carlos Diaz Pedro Urra Myrna Marti Marcelo D’Agostino Consulta con el DD Consolidación de KMC Últimaconsulta con el grupotécnico Liliana Jimenez AnaliaPorras Americas Valdes Kira Fortune CristinaMana LuisCobo Leticia Linn Gustavo Delgado Lorne Murdoc Henry Muñoz Lauren Brown LorelyAmbriz Diana Huaman Carolina Suarez RominaCialdella Isabel Lopez Roxana Gonzalez Presentación al EXM

16. Información general 8 Cuatro “estadosdeseados” de OPS

17. Información general 9 Reunión general de staff de OPS - 2008-2012 LeccionesAprendidas 2003-2007 A knowledge-based organization that makes good use of emerging information and communication technologies achieves an efficient, effective, and flexible response. Devising a framework for technical cooperation with priority issues, groups, and countries helps to focus our work, improve efficiency, and guarantee an impact. A country-focused cooperation strategy (CCS) facilitates definition of PAHO’s role in each country, the identification of needs, and the decentralization of resources. Integration of every level, from strategic to operational, through planning, facilitates results-based management, accountability, and transparency.

18. PAHO General Staff Meeting - 2008-2012 Vision 2008-2012 Connectivity withall the countries, global health security, and application of the new rules governing relations between countries. Synergies andmaximum results through partnerships for health for all with all. Shift from a risk approach to the promotion of health and the quality of life; targets action to address social, political, and environmental determinants. Cooperation among countries promoted. Country network extended to other regions of the world. Interventions of proven effectiveness are employed. Scientific knowledge and ethical considerations are incorporated in policy-making and public information. Strengtheningof health systems based on primary care and a workforce capable of meeting the challenges of the MDGs. Información general

19. Información general 11 PAHO General Staff Meeting - 2008-2012 Vision 2008-2012 Equity in access to timely, quality health goods and services. Access toreliable, validated health information, based on scientific evidence. Timely,complete, shared health surveillance. Measurement of inequality and the burden of disease. Immunizationas a regional public resource, maintaining equity and universal coverage. Middle-income countriespositioned in global health scenario. Elimination orreduction of diseases afflicting neglected populations to levels that no longer pose a public health problem through a local development and citizenship-building approach.

21. Por qué necesitamos esta nueva estrategia

22. La nueva estrategia de GCC para todas las entidades de OPS/OMS

23. Próximospasos

24. Documentos consultados para la elaboración de esta estrategia12

26. Normalización, convergencia, interoperabilidad;

27. Imágeninstitucional;

28. Nuevos paradigmas en la gestión del conocimiento y comunicaciones;

29. Todo tipo de usuario y canales de difusión;

30. Interacción de usuarios y compiladores de contenido externos;

31. Capacitación para la generación y difusión de la información y los productos de comunicación;

32. Redes sociales para las relaciones con los medios de comunicación y el intercambio de conocimientos;

33. Nuevas modalidades para los derechos de autor (Comunidad creativa);

34. Nuevos principios de funcionamiento (acceso abierto, fuentes abiertas y contenido abierto para materiales didácticos);

35. Adopción de tecnologías y metodologías nuevas e innovadoras;

36. Otras…13

37. 14 2010-11… KMC BIREME 2007 2008 2009 PIN PIC PUB KMS BIREME IKM IKM KMC BIREME BIREME BIREME Translation Translation Translation 4 Programs of work 3 Programs of work 1 Program of work 5 Programs of work Merged Program of work New strategy

39. Por qué necesitamos esta nueva estrategia

40. La nueva estrategia de GCC para todas las entidades de OPS/OMS

41. Próximospasos

42. Documentos consultados para la elaboración de esta estrategia15

43. ¿Quéesestaestrategia? 16 La estrategiaesunaherramientacorporativaparaguiar a la Organización en la adopción de prácticas, políticas, metodologías, normas y procedimientospara la gestión del conocimiento y comunicaciónes

44. ¿Quéesestaestrategia? 17 La estrategia esunaHerramienta de ComunicaciónInterna La estrategia no es el BWP de KMC

45. ¿Objetivo de la estrategia? 18 El objetivo de la estrategia es guiar a la Organización en la adopción de prácticas, políticas, normas y procedimiento para la gestión de los conocimientos y la comunicación.

46. Principio orientadorprimario de la estrategia El principio orientador de la nueva estrategia es asegurarexcelenciatécnicaen la producción de contenido de la OPS y altas normas de calidaden la información de la OPS y en los productos de comunicación, los proyectos y los servicios y el accesofácil y equitativoa los productos y los servicios de información. 19

47. Alcance de la estrategia 20

48. Enfoques de ejecución y nuevos paradigmas 21

49. Metasestratégicas de la estrategia de GCC 22

50. Metas estratégicas y objetivos de desempeño clave 23 Objetivos de desempeño clave Ensure that PAHO is widely recognized as a source of authoritative scientific and technical information; Promote incorporation of KMC components in key planning processes of the organization, including: Strategic Plan; Resolutions of the Governing Bodies; BWP. Improve existing policies (Web, Content Management, Record Management, Institutional memory, Publishing, Library and Information Networks, Multilinguism, Style Manual and others); Develop and/or update policies and guidelines for the oversight of PAHO’s knowledge sharing processes and services and information and communication products, as well as their consistency and high quality, including: The editorial policy, aligned with the WHO editorial policy; Guidelines for the Cooperative Identity; One taxonomy for the whole organization (PAHO/WHO Style Manual, Glossary and List of Acronyms); Guidelines for sharing information with external communication purposes; Guidelines for the development of communication components in all technical initiatives; Guidelines and standard operating procedures for emergencies.

51. Metas estratégicas y objetivos de desempeño clave 24 Objetivos de desempeño clave … Develop and implement of the eHealth Regional Strategy and Plan of Action; Improve the PAHO Institutional Memory in the context of the WHO Global Institutional Repository; Standardize the platforms of internet, intranet and external and ensure interoperability and join search capabilities of all PAHO/WHO sites (HQ, countries, centers, Virtual Campus, Institutional Repository and the BIREME specialized libraries); Promote the active participation of PAHO/WHO staff in the advancement of PAHO/WHO Web 2.0 as a core corporative responsibility; Enable PAHO/WHO staff to actively contribute to the Pan American Journal of Public Health; Complete the integration of BIREME’s network, methodologies and technical staff into projects and processes of KMC and all other PAHO/WHO entities; Promote and support the generation, production and dissemination of disaggregated health information by Member States, capturing and promoting the knowledge capital in the Region;

52. Metas estratégicas y objetivos de desempeño clave 25 Objetivos de desempeño clave Develop an Internal (PAHO, WHO, OAS, UN and key partners) Communication Plan; Develop the new intranet as the main internal communication tool of the organization; Promote equitable and efficient access and dissemination of health information and communication to priority audiences, especially in Member States; Develop an inventory and extract lessons learned, best practices, successful projects and innovative ideas from regional, national and thematic networks and communities of practice led or integrated by PAHO/WHO staff; Improve the existing virtual collaboration platforms and internal networks for internal use and for technical cooperation; Establish a network (or Functional Team) of PAHO/WHO Knowledge Management and Communication professionals.

53. Metas estratégicas y objetivos de desempeño clave 26 Objetivos de desempeño clave Promote the Digital Literacy Program, including an eLearning Plan; Implement a mechanism to incorporate lessons learned into policies, procedures and practices in the organization; Implement a mechanism to incorporate the Cross-Cutting Priorities into policies, procedures and practices of knowledge management and communication in the organization; Promote incorporation of KMC competencies and responsibilities in key managerial processes, including: Job announcements and job descriptions; Lists of staff competencies; PPES; Train of PAHO/WHO, researchers, managers and other professionals on the use of scientific evidence in making health decisions;

54. Metas estratégicas y objetivos de desempeño clave 27 Objetivos de desempeño clave … Train of PAHO/WHO researchers, managers and other professionals to communicate health information to broader audiences; Systematically document, evaluate and share results of the communication initiatives led by PAHO; Create a system for ongoing consultation about KMC activities, open to all staff, including a help desk; Develop a mechanism to capture corporative knowledge from departing staff; Implement coaching and mentoring programs; Establish an environment for innovation; Develop a mechanism to incorporate innovations in PAHOs technical cooperation activities, policies and administrative procedures.

55. Metas estratégicas y objetivos de desempeño clave 28 Objetivos de desempeño clave Engage development partners and donors in KMC vision and initiatives and ensure that their support for PAHO/WHO is properly communicated; Create or strengthen strategic networks of health communicators and health journalists; Create or strengthen strategic networks and partnerships with non-traditional partners; Develop KMC partnerships with media organizations, private sector and academia, including the designation of KMC Collaborating Centers; Adopt new technologies that allows knowledge sharing and information dissemination and access in electronically format; Improve the set of skills that PAHO Staff and Public Health Workers need to work within the Information Society; Highlight projects, programs and publications completed by PAHO with donor funds to reinforce with the donors the value of their investment in the organization.

56. Metas estratégicas y objetivos de desempeño clave 29 Objetivos de desempeño clave Develop a plan of action to raise awareness of the PAHO’s regional and global work in the area of Knowledge and Information Management in Health; Provide timely access to PAHO/WHO information and communication materials to relevant audiences, using a variety of communication platforms (news media, multimedia, social media, etc); Develop an annual communication and advocacy agenda, which clearly articulates priority issues and approaches, based on PAHO/WHO Strategic Objectives, BWP, and opportunities generated by the political, social and technological environment; Further align PAHO’s corporate communication strategy with WHO’s and to ensure that relevant audiences clearly understand PAHO’s role as WHO’s office for the Americas;

57. Metas estratégicas y objetivos de desempeño clave 30 Objetivos de desempeño clave Integrate and strengthen PAHO/WHO technical cooperation in the different realms of communication (communication for development, communication for behavior change, risk communication, advocacy, etc); Promote strategies and platforms that facilitate the participation of vulnerable populations in the formulation and implementation of health interventions, as a mean to achieve equity in health.; Implement procedures for communicating during emergencies, which includes expeditious deployment of communication staff (in media relations, risk communication, social mobilization and other others), and establishes autonomy levels for the implementation of communication activities; Safeguard PAHO’s intellectual property and “branding” against any use contrary to the Organization’s mission and principles.

59. The Millennium Development Goals

60. Strategic Framework for Cooperation

61. Strategic Plan 2008-12

63. Information and Communication Technology Strategy

64. Information Security Policy

65. Research Policy

66. Editorial Policy

67. Virtual Campus Strategic Model

68. Virtual Health Library Strategic Model

69. Regional Observatory Strategic Model

72. Classification

73. Indexing

74. Dissemination

75. Search’s

76. Knowledge transfer

77. Virtual Collaboration

78. Communities of practices

79. Public Information

80. Special events

81. Institutional Branding

82. Multimedia production

83. eHealth

84. Web services

85. Standards

86. Access & convergence

88. Por qué necesitamos esta nueva estrategia

89. La nueva estrategia de GCC para todas las entidades de OPS/OMS

90. Próximospasos

91. Documentos consultados para la elaboración de esta estrategia35

93. Comunicar la nueva estrategia a los grupos de trabajo involucrados en la consulta paraabril de 2011;

95. Por qué necesitamos esta nueva estrategia

96. La nueva estrategia de GCC para todas las entidades de OPS/OMS

97. Proposed Próximospasos

98. Documentos consultados para la elaboración de esta estrategia37

99. Documentos consultados para la elaboración de esta estrategia 38 Reports from 10 KMC-APE working groups: Distance Education (2010); Finance (2010); Graphic Design and Multimedia Services (2010); Human Resources (2010); Information and Communication Technologies (2010); Publishing and Translation (2010); Scientific and Technical Information (2010); Social Communication and Media Relations (2010); Users (2010); Web (2010); Strategy and policy documents: Health Agenda for the Americas Information Sharing and Knowledge Sharing Task Force (“IKM Strategy”) (2005) Internal Communication Roadmap (2006) External Communication Roadmap (2006) Resource Mobilization Roadmap (2007) PAHO ITS Strategy (2010) PAHO HR Strategy PAHO Research policy Gender Policy Política de la seguridad de la información Other references: Draft eHealth Strategy Draft editorial policy Results Based Management guidelines Estrategia de Intercambio de informacion Directiva Web 2.0 CVSP model Modelo BVS Regional Observatory Plataforma regional de Inovación Repositorio global institucional Informe Ejecutivo de la Reunión sobre Comunicacion para el Desarrollo ePortuguese GIFT Global Health Library HINARI AGORA Multilingualism OARE WHO Blue Trunk Libraries WHO Publications Policy