People are talking about you...but do you know what they're saying?
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You may have spent a lot of money or time on marketing your library, only to have your library's reputation severely damaged by one angry blogger. How can you track this kind of activity, and how can you mitigate negative commentary? Learn what tools are available to help monitor your library's precious online reputation and some strategies to protect your library's brand.
![People are talking about you… But do you know what they’re saying? Laura Solomon Library Services Manager OPLIN [email_address]](https://image.slidesharecdn.com/ohionetreputation-090318140624-phpapp02/85/people-are-talking-about-youbut-do-you-know-what-theyre-saying-1-320.jpg)
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People are talking about you...but do you know what they're saying?
- 1. People are talking about you… But do you know what they’re saying? Laura Solomon Library Services Manager OPLIN [email_address]
- 9. Why track?
- 10. New tools for new medium
- 12. RSS is critical
- 14. Tracking your brand across the net
- 15. Search by tag
- 16. Is your library rated?
- 17. Are people tweeting about you?
- 21. Investigate
- 25. Don’t create new personas
- 27. If the facts are wrong…
- 33. Your library’s WEB SITE is talking about you . Maybe not in a good way .
- 38. Keep your eye online