Benchmarks Report: Methodology
• ON24 supports over 23,000+ Webinars annually
• Study of 2300+ Webinars
• Cross section of 500 companies
• Companies in study range from SMB-Enterprise
• Across all verticals
Data drawn from webinars delivered between 01-12 2012
http://communication.on24.com/webinarbenchmarkreport2013
7. ON24 Benchmarks Report: Methodology!
• ON24 supports over 23,000+
Webinars annually!
• Study of 2300+ Webinars!
• Cross section of 500
companies !
• Companies in study range
from SMB-Enterprise!
• Across all verticals!
• Data drawn from webinars
delivered between JanuaryDecember 2012!
21. Archiving Your Webinar: 1st Steps!
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Webinars should be available ondemand within 48 hours of your
live event!
On-demand notification/link sent
to ALL registrants (attend or nonattend)!
All interactive tools remain active:
Polls, Q&A, Surveys, Social Media!
Host link to archived webinar on
website!
Send link to on-demand webinar
to sales and marketing teams
(with brief description)!
22. Build Webinar Channels!
• Create Webinar Channels
on your website!
• Central locations for all
archived webinars!
• Single sign-up to view all
webinars!
• Enables easy searching
for content!
• Promotional Copy & Date!
23. Syndicate Webinar Channels!
Capture new audiences by publishing your channels to
partner sites, blogs, etc.!
Social
Media!
Blog
Sites!
Webcast Channel !
Forums!
24. Don’t Stop Promoting!
• Continue to promote your
archived events!
• Utilize your marketing mix!
• Secondary tools take on
new importance!
• Campaign Tracking!
• Stagger promotions to
avoid over-saturating !