Yatra.com, with OMLogic, started building its social presence in November 2010 with the objective of being the buzziest travel brand in Indian social media. Within a short span of less than two years, it did become just that: the buzziest travel brand in Indian social media. This case study by Facebook itself bears testimony to the fact that social - if done right - drives revenue and how! OMLogic is proud to be working with Yatra.com as digital partners!

1. Case Study
Results
• INR 1.5 million/month generated from Facebook
• 150K+ users see content from the Page every day
• 1,500 stories are created by Page users each day
A leading travel portal in India generates “Facebook has opened a completely new marketing
revenue of INR 1.5 million/month from its channel for Yatra to have a two-way communication
Facebook Page. with our customers, drive traffic to our online booking
application, and promote our exclusive deals.
We’ve been very pleased with the amount of new
Goals business and revenue we’ve been able to drive from our
Yatra used Facebook to: Facebook Page.”
• Initiate and engage in conversations
with prospective customers
Pratik Mazumder, Head of Marketing, Yatra
• Create strong brand recall
• Source feedback from customers
for products and services
Approach
Build
The travel portal built a Facebook Page around the
“Happy Travelers” theme: Build Engage
Connect
• Cover picture is a collage of “happy”
Engage pictures sent in by their customers
Reach • The Messages feature is used to respond
to customer enquiries and emails
Influence
• Tabs are used to run cross-promotions with other
brands that deliver added-value to their customers
Build
Connect Yatra ran Facebook Ads to create a base of loyal fans:
Engage
• Specific groups of users who are very likely to be
interested in Yatra were targeted with the ads
Reach
Build • Promotion-based ads directed users
Influence directly to specific Page tabs
Connect
Engage
Yatra engaged with its fans through its Facebook
Page by:
Reach
• Responding to customer queries within 12 hours
Influence
Build • Posting special offers and promotions on the Page
Connect Influence
Connect • Hosting apps like the “Happy Travel
Jigsaw” where fans can solve puzzles
Engage
• Posting interesting tidbits about travel destinations Yatra.com is a leading online travel company in India.
Reach
facebook.com/Yatra
Influence
Yatra amplified its reach on Facebook by:
• Targeting friends of fans with its ads
• Running sponsored stories to increase Page Likes
Facebook: Building Essential Connections