OMLogic TiE StartUp Essentials Sep 07
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Pradeep Chopra presenting at OMLogic TiE StartUp Essentials Sep 2007 highlighting the Importance of E-Marketing.
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OMLogic TiE StartUp Essentials Sep 07
- 1. E-Marketing: Innovative & Cost Effective Marketing Pradeep Chopra Co-founder, OMLogic Consulting www.omlogic.com
- 2. Introduction • 1999: Graduated from IIT Delhi • 2000: Started Whizlabs Software, an IT certification preparation company • 2000-2007: Grew Whizlabs (using Online Marketing only) and won “Most Innovative Indian IT Company” award from NASSCOM • 2007: – Sold Whizlabs and started , an Online Marketing Consulting Company – Started , an Online Marketing Careers Community (http://www.omcareers.org) www.omlogic.com
- 3. How far we have come? • 8 Billion searches are made every month • TV took 13 years to reach 50 Million users - Internet took less than 4 years • If eBay were a country, it would be the 5th most populous country behind China, India, U.S. and Indonesia • Business.com domain was sold for 7.5M US$ • YouTube (with zero revenue) was sold for 1.6B US$ • 21 years old made 1M US$ through a single page www.omlogic.com
- 5. Today… at Home • Internet Ad spend in India will grow from Rs 210 crore in 2006 to Rs 2250 crore in 2009 • An IT services startup bags .25M US$ deal through internet • A product startup acquires over 100 enterprise customers including Fortune 500’s without any meeting • A 2 year old used cars seller site drives over 200,000 visitors per month • A single person company in Mumbai makes over 25,000 US$ per month www.omlogic.com
- 6. Is it for me? www.omlogic.com
- 7. Whizlabs Software “Global Reach from an Indian Beach” www.omlogic.com
- 8. Whizlabs in 2000 • 3 People with no clue about Selling • Rs 45,000/- (personal savings ) • Good Product for IT Professionals • No Customer www.omlogic.com
- 9. Whizlabs in 2005 “We don’t go anywhere, we reach everywhere!” • One of the Global Leaders • 1M Unique Visitors in a niche community • Over 400,000 Users • Customers in over 130 Countries • Over 70 Enterprise Customers • 95% Revenue from Outside India • Yet, No Sales Team | No Visit Outside Delhi www.omlogic.com
- 10. The Turning Point… • Jan 10, 2001: Launched Java certification product • Jan 28: Sold online to someone in US for 25$ • August: Launched 2nd Product • And Whizlabs started… www.omlogic.com
- 11. Time to Sell 19 1 Days -10 Pre-order -30 2001 2002 2003 2004 Year www.omlogic.com
- 12. Revenue Distribution 15% 5% US Europe India 15% Rest of the World 65% www.omlogic.com
- 14. What’s the opportunity for me? Internet has created a level playing field, independent of: – Time – Distance – Capital www.omlogic.com
- 15. But… Being Online is NOT an Option Your customers and competitors are already online. Do you want to be left behind? www.omlogic.com
- 16. What should I do? Online Marketing www.omlogic.com
- 17. What is Online Marketing? Online marketing is a way to get your product/service/brand out there to the World Wide Web of customers/users. www.omlogic.com
- 18. Why Online Marketing? • Pull Vs Push • Cost Effective • 24*7 • Global Reach • Measurability • Scalable • Instant • Direct to Customer www.omlogic.com
- 19. Is it only Sales & Marketing? • Customer Satisfaction • Branding • Market Differentiation • Hiring • Market Research www.omlogic.com
- 20. Creativity and Execution are the keys… Let’s look at some examples! www.omlogic.com
- 24. How can I implement? • In-house • Outsourced • Hybrid www.omlogic.com
- 25. How do I choose the right vendor? • Educate Yourself • Vendor Portfolio • Vendor’s Own Business • Customer References • Beware of False Promises www.omlogic.com
- 26. Thank you! Q&A pradeep.chopra@omlogic.com presentation at http://www.omlogic.com/presentations.html www.omlogic.com