1. GTT
Green Taxi
Transportation
Mock Business Firm
January 2012, Bacau, Romania

2. Business Concept
Electric powered taxis
No pollution
Small prices

3. Advertising Plan
lients
dentifying
he target group
TT
ervices description

4. • Solar-wind energy plant + parking lot

5. Basic Customers

6. GTT

7. Content:
Products
Media channels
Time frame
Campaign theme
Advertising campaign theme
Campaign slogan

8. The company is providing:
ct Advantages:
Produ
•Taxi transportation with •it eliminates transmission,
all-electric cars differentials and gear
•Reliable problems
delivery/transport services •it increases the car’s
•Polite staff range
•Extreme Confort
•Cost-efficience ratio
•Customer friendly

9. TARGETING CUSTOMERS
THROUGH ADVERTISING

10. FLIER
Taxi services:
•24 h/day
•Competitive prices
Tel. No. 211.112

11. • fliers - weekdays 1 0 am – 3pm (not very
specific target customers, prominence on young
population)
• radio gig - weekdays 7 am - 9 am, 4 pm –
6 pm (targeting students and middle-aged active
people)
• TV advertisement -7 pm – 8 pm - a
week or two at the beginning and then depending
on the profit (targeting families).

13. Giving
Distributing
monthly
fliers at
schools and tickets to
popular regular
public places
Campaign clients
Plan

15. The End
• Barbu Madalina
• Damaschin Ioana
• Dej Ioana
u
• Dobanda Tamara