OHO Interactive Getting Started With Social Media for Museums

Getting Started with
Social Media
YouTube. Facebook. Twitter. Flickr.

© Copyright 2009 OHO Interactive – www.oho.com

Today’s Agenda

๏ Understanding Web 2.0
๏ Introduction to and Ideas for Using
๏ YouTube
๏ Facebook
๏ Flickr
๏ Twitter
๏ Blogs


Three Observations
๏ Web 1.0 Web 2.0: Authority expands beyond company
websites to include individuals who are influential to both
small and large groups

๏ Single website to multi-channel: Expectations are rising
regarding where users expect to find information and the
quality of the experience that they will have

๏ Website needs to move from being passive to being
active content: Website optimization is moving beyond
SEO to Social Media Optimization

Web 1.0
Web Site As Publication
Corporate
๏ Institutional Website
๏ Authoritative
๏ Push content
๏ Centralized

Audience

Web 2.0
A Part of a Discussion
๏ Personal experience
๏ User-centeric
๏ User-driven content
๏ Shared content
๏ Decentralized

Timeline of Social Media

YouTube has an estimated
950 million U.S. visitors a year.

2004 2005 2006
Facebook currently has more Facebook goes public.
than 200 million active users.
Twitter has an estimated
Flickr currently has more 180 Million U.S. visitors a year.
than 36 million members.


Web 2.0 is Marked by Content
Distribution Facilitated by RSS
Blog

Your
Content News

Flickr


Transparency & Authenticity
Blogs

Corporate
Web Site
Authoritative
Source
YouTube Flickr


Twitter and Facebook provide new
communication channel
๏ Extend customer experience and brand
recognition
๏ Digital word of mouth - once people opt-into your
social networking groups they are more likely to
share with friends.
๏ Open community - group members can help
create content and give feedback


Getting Started with Social
Networking
๏ What is it?
๏ Who is using it?
๏ Getting started
๏ Going deeper
๏ Additional tips


What is it?

๏ YouTube is a video sharing website where users
can upload, view and share video clips.
๏ Users can easily watch videos – no plug-in downloads
๏ Copy URL to add video to any website
๏ Tag based navigation
๏ Distribution channel for amateur and professional
video


Getting Started

๏ Search out similar organizations or businesses
๏ If you have videos, upload them
๏ Remember to develop tags
๏ Add a video to your website or blog
๏ Promote it via e-mail internally and externally
๏ Create links from your web site to YouTube


Going Deeper

๏ Create a channel:
your organization
homepage on
YouTube
๏ Run a video
creation contest


Tips for Creating Web Video

๏ Keep video under 2 minutes.
๏ Avoid overly scripted videos.
๏ Think about your external audience, not your
internal audience.
๏ Publish more often.
๏ Provide ways to share videos with friends.


What is it?
๏ A social networking tool that allows people to
connect with people and share information
๏ Profile is the center of Facebook
๏ Finding and add friends
๏ Add applications that encourage social interaction
๏ Express yourself
๏ Updates are promoted to your friends’ profile pages
๏ Easy to pass along alerts to friends


Who Is Using It?
75

57

30

19

10
7

18-24 years 25-34 years 35-44 years 45-54 years 55-64 years 65+ years

Source: Pew Internet & American Life Project

How Are People Using it?

89% use their online proﬁles to keep up with friends

57% use their proﬁle to make plans with friends

49% use them to make new friends

Other Uses: organize people for an event, issue or cause;
promote themselves or their work; make new business contacts

Source: Pew Internet & American Life Project

Getting Started

๏ Create a personal profile and start inviting friends
๏ Download mobile application to your phone
๏ Status updates, share pictures, tag images
๏ Create a page for your organization
๏ Integrate your blog
๏ Send out notifications of events
๏ Bulk updates sent out to members


Going Deeper

๏ Be committed to making updates multiple times
a week
๏ Adding images or videos results in more commenting
and sharing
๏ Use for promoting events
๏ Use for raising awareness about issues
๏ Highly targeted advertising opportunities


What is it?

๏ Flickr is a photo sharing tool that allows users to
upload their images and tag them
๏ Personal page
๏ Upload images: organize, group, share
๏ Rate images
๏ Join community: discussions, groups
๏ Use: I like this, show me more like it


=


Getting Started

๏ Add images that might be more informal
๏ Step-by-step instructions for your product
๏ Encourage your audience to upload and tag
๏ Use for events
๏ Use as another channel


Going Deeper

๏ Pull images
from Flickr into
your website


What is it?

๏ Microblogging tool that allows people to follow
and be followed in real time
๏ Send 140 character text message updates
๏ “Status Updating” on Facebook is similar
๏ Mobile application


Twitter – Demographics

166

115

88

47% 31% 21%

18-34 years 35-49 years 50+ years

Source: iStrategyLabs

Twitter Strategies

๏ Promoting “of-the-moment” happenings
๏ What’s happening tonight?
๏ Tickets are available
๏ Customer support
๏ User communities around products
๏ Real time news or events


Twitter Traffic Summary

Source: Quantcast

Engage Through Commenting
in Blogs
๏ Blogs are the place to create “online events” for
audience interaction
๏ Through RSS, blogs are an efficient way to
distribute content and updates
๏ Blogs provide a less formal atmosphere and
provide a place for transparency
๏ Blogs are place to test new ideas


Social Networking for Students

๏ Create projects
๏ Share projects
๏ Rate/comment
๏ Collaborate
๏ Find new content
relationally


Social Networking as Community

๏ Uses
conventions of
social
networking and
blogging to build
community and
find information


Social Networking as Community


Ning – Social Network Platform

๏ Web-based
software to run a
social network
๏ Requires strong
editorial strategy
and resources


Build Trust and Influence
๏ Low barrier to entry
๏ New channel that is more cost-effective in
reaching a targeted demographic
๏ Currently not a replacement for e-mail, print, web
๏ Opt-in, self-selecting audience
๏ Provide analytics
๏ Ability to respond real time


Questions?

๏ We will pause for 60 seconds to allow you to
submit questions.
๏ Use the chat feature on the toolbar.


Upcoming Webinars
www.oho.com/webinar
๏ Using the Internet to Engage Museum Audiences
๏ Tomorrow at 2:00
๏ Ready. Set. Action. Launching a Video Publishing
Strategy.
๏ Google Maps Integrations. Custom Visualizations of
Your Data.

OHO Interactive Getting Started With Social Media for Museums

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