Whether your company is B2B or B2C, when it comes to finding your brand voice, consistency is important. It’s just not the only thing that’s important. To connect with customers, your brand voice should be three things.
4. Thank you. We care and are listening
Customers may recognize your brand
and still not want to listen to you.
And too much
consistency
is robotic.
5. blah blah blah blah blah bblah blah blah blah blah b
Your brand voice could be that
personality at a cocktail party
that you always avoid.
Dull. Boring. Always telling the same story.
29. To be a part of your
customers’ lives, you have
to talk to them about life:
... real human benefits.
... what’s in it for them.
Not how awesome
you are.
inspiring.
3
30. Because it’s not just about
getting people to respond
to your call to action.
( People can click
or opt in without
ever becoming a
customer. )
inspiring.
3
31. inspiring.
3 It’s about getting
people to care.
EMOTION DRIVES
DECISIONS.
And it’s the emotional
connection to your
brand that keeps them
coming back.
38. The way you talk in a job interview is
different from how you talk at a party.
So the way you represent your brand
on social media will be different than
in a formal presentation.