2. Who Is Green Cycles?
Green Cycles is privately financed and funded
A Group of Investors with a passion for Environmental, Green & Social issues
A team who together pioneered an eco led business which sold in 2015 for R350m
Full time Operational Management by a major Stakeholder
Employee Part-Ownership – Share Scheme
Job Creation
3. What’s Our Mission?
To successfully introduce Cycling as means of practical, sustainable and cost effective method of transport in
Johannesburg - starting with a Corporate Bike Share Scheme
To create a network of ‘Bike Stations’ throughout major cities & surrounding suburbs
To provide this FREE to the users
Full City, Corporate and Stakeholder involvement and endorsement
4. How will we Do This?
Well….to start with Hard Work, Dedication and most importantly Passion about the project
By being Flexible with our business approach and tailoring the needs of the City with the needs of our Partners
To bring together a collective Private and Public Sectors approach to Cycling
To facilitate the transition of Cycling in the City into the reality of a practical travel solution
Partner, provider an integrated part of the solution to South Africa’s Eco-Mobility ambitions
5. The Bike
Mountain Bike Format with Electric Assist
Robust, Safe and Ready for the Streets
NO sweat! Its ALL downhill !
Arrive on time and in good shape
The Bike Station
Docking for 12 Bikes – Expandable to 24 Bikes (in current format)
Solar Powered! – All Bikes are charged with Solar produced Power
In fact ALL operations within the Bike Station are Solar Powered
FREE Hot Spot Wi-Fi (for registered users)
6. The Station Master!
Every Bike Station will have its own Station Master
He or She will be responsible for the running of the Station
Facilitating Registration, Safety, Charging, Basic Maintenance, and help to the users
Station Masters will be fully trained ambassadors of the GC concept and will be charged with promoting it
7. Our Proposal
Each Station costs R 50,000 a month to run
This includes;
A full time ‘Station Master’
An interlinked booking system (www.greencycles.co.za)
Bikes (12-24)
Insurance
Some Management Overheads
Helmets, Repairs, etc.
8. Revenue
We want to make this a FREE to the user experience.
Station Sponsor (5 Years)
Branding Sponsor (Annually)
Corporate Employee User Scheme
9. Revenue
Station Sponsor (5 Years)
R 175,000
Includes Station Master Branded Uniforms
Costs to be reduced on scale up
Branding Sponsorship Rights (Annually)
Bikes, Helmets
R 20,000 annually
Per 10 Bikes
Corporate Employee User Scheme
0 – 10 Employees R 5,000 per month
10 – 50 Employees R 15,000 per month
51 – 99 Employees R 25,000 per month
100+ Employees R 35,000 per month
10. Some progressive thinking!
Sponsor the Station Master
Youth Unemployment remains a major challenge or South Africa
Green Cycles partner with Harambee to facilitate recruitment and training
Companies appoint the Station Masters as interns counting positively to BBBEE scorecards – skills
development
How do we pay the riders for usage
Rewards schemes
Example – Discovery vitality
11. Summary
Practical, Sustainable, Eco Friendly Cycling Solution for Jo’Burg
Job Creation & employee share scheme
Flexible Approach to the Business Plan
Start with Corporate Bike Share Scheme and build the Bike Station Network
Public ‘roll out’ in time
12. Experience – 2 months of pilot scheme with Growth Point
Standardisation of the bike – currently 3 types, reduce to 1
‘Slicker’ booking process – registration to use
Basic bike operation and usage safety
Linking of key points around the CBD
Hours of operation & accessibility
Docking station types
13. Experience – 2 months of pilot scheme with Growth Point
287 bike hires to date
6 bikes average use per day
17 most hired in 1 day (last week Friday)
Fridays usually the busiest day
Main reasons of use so far meetings & trying out
Achieved with minimum ‘PR’
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