1. NRD Denver Officer Programs FY2011 Marketing Operations Plan
a. OVERVIEW. The mission of the NRD Denver Officer Programs Department is to
access qualified men and women as commissioned officers in the United States Navy.
We will achieve this goal through teamwork, cooperation, focus, and above all, an
aggressive, positive approach toward making goal and accomplishing our mission.
Diversity remains the CNO’s top recruiting priority and will offer our team an area in
which to excel for FY11. Through training, we will continue to hone our PSS skills, our
programmatic knowledge, and above all, our ability to prospect in our unique markets.
The OPO team is manned at the proper level to allow for accomplishment of our mission
and most of our officer recruiters will be entering their second, if not their third year of
officer recruiting – providing an invaluable bank of both knowledge and local experience
upon which the entire team will draw from and benefit. Additionally, our processing
staff is experienced across the spectrum of officer programs and has a combined 18 years
of processing experience. Our OPO team, both military and civilian, is poised to attack
FY11 with tenacity and enthusiasm.
b. MANNING. The key ingredient in our team’s success will be the
knowledge, preparation, and dedication of our recruiters. Though each recruiter is
responsible for his or her programs of emphasis and his or her assigned goal, the NRD
Denver OPO department will function as a team – making goal across all programs with
an eye toward teamwork, cooperation, and efficiency. With the addition of the Officer
Programs Zone Supervisor (Zone 11 Supervisor) to the team our depth of recruiting
knowledge has increased, allowing each OR to utilize the ZS as a valuable resource for
training in PSS and prospecting skills. Though we will experience high turnover during
FY11, the recruiting expertise contained with the team as a whole will serve to train new
recruiters and sustain high levels of production through this period of personnel turnover.
One of greatest gains during FY10 was the additional of a Campus Liaison
Officer (CLO) to our team. Our CLO, CAPT Harriet Palmer-Willis, is a drilling Reserve
Nurse (2905) with 21 years of service. She is an instructor and former dean at Regis
University and respected local faculty professional. The fact that she is in the medical
community allows the team to leverage her expertise in promoting not only diversity but
also critical active and reserve medical programs.
Our specific manning situation, with expected PRDs and programs of emphasis
for each recruiter is listed below. Please note, in many cases the PRD is actually a
retirement date, plans should take into account terminal leave up to 3 months in advance
of the PRD:
RECRUITER PROGRAMS OF EMPHASIS PRD
HEADQUARTERS
LT JOHNSTON OPO JUN2012
NCCS KAPLAN OPO ACR JAN2011
NCCS RACZYNSKI PROSPECTIVE GAIN, OPO ACR – OCT2010 OCT2013
NCC GRAY ZONE 11 SUP JUL2013
CAPT PALMER-
WILLIS CAMPUS LIAISON OFFICER (CLO) INDEF

2. LT ZGARBA AC/RC MEDICAL JUN2013
LT GOMEZ ALL RC MEDICAL / AC/RC CHAPLAIN JAN2012
LTJG ADAMEK RC GENOFF / RC NURSE AUG2012
CWO4 IRVING AC GENOFF / JAG JAN2011
ADC DEJONG NUPOC / CEC JUN2011
BMC HELMICK AC / RC GENOFF – SO. COLO. AOR MAY2011
HMC DEROUEN AC MC/DC HPSP / NCP / NURSE DA MAY2012
HMC AYALA AC/RC MEDICAL APR2013
NC1 HUTCHINSON ALL PROGRAMS – WESTERN CO AOR NOV2011
MRS. BRIDGEMAN OPL INDEF
MS. BROWN OPA INDEF
NORS SALT LAKE
CITY
LCDR GOODNER AC GENOFF / JAG MAY2011
LT LIDDLE RC GENOFF / MEDICAL / CHAPLAIN MAR2011
LT TAYLOR NUPOC / CEC APR2013
MACS LEDBETTER PROSPECTIVE GAIN – FEB2011 FEB2014
HMC REID ALL MEDICAL PROGRAMS DEC2010
MR. COSTELLO OPA INDEF
c. TERMS AND DEFINITIONS.
1) Lead – A lead shall be any response by a civilian to any form of mass marketing.
2) Contact – Any response on the part of a lead to a recruiter’s attempt to contact.
3) Prospect – Any contact who agrees to submit an application for commission.
4) Applicant – Any prospect whose application has been received by NRC.
5) Select – Any applicant who has been selected by NRC for an officer program.
6) Accession – Any select that has completed an oath of office (enlistment or
commissioning) and signed the appropriate service agreement.
d. SITUATIONAL ANALYSIS.
1) Strengths. The NRD Denver Officer Programs department starts FY11 from a
position of strength with respect to process consistency and the overall experience
of our recruiting team within our program market. Though turnover in many
critical billets will occur, the department as a whole is ready to fill those billets
and duties as we have proactively trained remaining recruiters to account for
known turnover. During FY11, our recruiters will continue to strengthen their
relationships with COIs gained during previous FY’s while continuing to expand
their collection of COIs and build new community relationships. During FY10,
the OPO and OPO ACR implemented numerous processes to foster administrative
and production consistency, allowing recruiters to focus their energies on
marketing and COI development rather than on continuing to adjust to ever
changing administrative requirements. We look for the positive impact of
procedural consistency in FY11, with a corresponding positive impact on

3. production and mission accomplishment. The presence of a CLO on our staff
offers the team yet another resource by which to prospect to the Navy’s critical
needs.
2) Weaknesses. A potential weakness for FY11 lies in department personnel
turnover. Though many recruiters will remain and are highly experienced, the
department will undergo turnover at the OPO ACR billet, the General Officer
billets in both Denver and Salt Lake City, the Engineering Programs billet in Salt
Lake City, the Southern Colorado Recruiter billet, and potentially the Medical
Recruiter billet in Salt Lake City. Though a replacement has been identified for
the critical Engineering Programs recruiter in Salt Lake City, the loss of OSCS
Gordone’s skill and production acumen will potentially impact the NUPOC and
CEC goals in FY11. Replacements for the remaining recruiters have yet to be
identified. These impacts will be mitigated by ensuring the team as whole is
ready to assume production in areas of identified weakness. Reserve medical
programs will be an area of increased focus. Though FY10 demonstrated
marginal success in the Reserve Medical field, the team has room for
improvement in FY11. The department leadership will dedicate increased time
and resources, training, equipping, and preparing our recruiters to be effective in
the Reserve Medical market. Increased focus and follow through in the area will
yield increased accessions and productivity in FY11.
3) Opportunities.
1) Top-tier Universities. NRD Denver has a great college and university
market from which to prospect across the full spectrum of officer
programs. Within our area we have three highly rated engineering
schools, three top-notch medical schools, three teaching hospitals and
numerous public research universities from which to capture our general
officer market. BYU, Colorado School of Mines, and the University of
Colorado (Boulder) provide the backbone of our engineering market.
Aggressive marketing and COI cultivation within these campuses
provides the best opportunity for success in the engineering fields. Our
medical student market centers mostly around the University of Utah
School of Medicine, the University of Colorado Health Science Center,
and Rocky Vista School of Osteopathic Medicine. These campuses have
proven to be fertile markets for the medical, dental, and medical service
student programs.
2) Community Colleges. The metro Denver area has numerous community
colleges which serve as feeder campuses to CU, UC Denver, UCCS, and
CSU. These colleges provide an excellent market for general officer
collegiate programs. Marketing these programs to those students
interested in transferring to the larger, four-year universities, combined
with cultivating COIs on these smaller campuses has the potential to
dramatically increase the market from which we gain our collegians,

4. particularly as a large portion of the diversity student market is located
within community colleges.
3) Veterans Administration (VA). The VA hospital in Denver has recently
become a source of Reserve medical and active duty FAP prospecting.
Through the coordinated efforts of the officer and enlisted recruiting
teams the medical officer recruiters were made aware of influential COIs
within the VA hospital who have access to practicing physicians and
residents. Due to the strong propensity to serve and close ties with the
military at the VA, this market will be a strong source of prospecting
activity for all medical programs during FY11.
4) Land-locked states. The geographic location and features of NRD
Denver’s AOR provide an opportunity for officer recruiters to promote
the Navy lifestyle and the prospect of serving on the coasts, in close
proximity to the sea. Many of our prospects and applicants have spent
very little time near the coast, some have never seen the ocean. The
prospect of sea service is potentially very appealing to prospects who
have lived in land-locked states for most of their life and is worth a
special mention when speaking with prospects.
5) EOVs, VIPs, and LTS programs. NRC has increased the frequency and
quality of the Educator Orientation Visits, VIP trips, and Leaders to Sea
program. During FY10, NRD Denver hosted an officer programs
focused EOV – allowing the OPO department to focus on key medical,
religious, and professional community leaders that are assets to the
overall exposure and general awareness of our critical officer programs.
This trip had a very positive impact on COI engagement. Recruiters
shall be aware of and maximize the use of EOVs, VIPs, and LTS trips to
host key COIs with the end goal being to maximize the exposure of the
Navy and its programs to those who can influence the most amount of
potential applicants. These trips are not designed to influence potential
applicants, they are designed to influence those who can influence
others. Recruiters who successfully employ these opportunities cultivate
large and successful groups of COIs who actively promote their
programs. They are an asset which the department will maximize in
FY11.
4) Threats.
1) Political. The political climate across the district’s AOR is quite diverse.
Wyoming, Utah, and Southern Idaho tend to be rather politically and
culturally conservative with populations that have a higher propensity
for military service than that of Colorado. Colorado is currently a
“swing” state in which the political climate and cultural norms vary

5. widely across the state. The metropolitan Denver area, including
Boulder and Golden, has a younger, more culturally diverse population
than the rest of the state and with that population comes a more diverse
opinion of the military and a lower propensity toward military service.
Our recruiters encounter the most opposition in Boulder and Golden –
unfortunately those two cities host CU and CO School of Mines,
respectively, two of our most-respected universities. The opposition is
generally limited to verbal exchanges and misconceptions on the part of
the students and faculty as to the naval mission and the quality of naval
personnel. There is still a perception on these campuses that recruiters
are on campus to remove students from class and send them overseas
vice facilitating their education through our collegiate programs.
Northern and Southern Colorado, western Nebraska and Kansas have a
relatively homogenous political outlook which is generally supportive of
military service. Campuses such as CSU Pueblo and the University of
Northern Colorado in Greeley are much more open and accepting of our
recruiters’ presence.
2) Economic. In general, even in these rather poor economic times, the
states which encompass the NRD Denver AOR have relatively low
unemployment rates when compared to the national average – though
unemployment in all our states has increased from this time last year. In
August 2010 the national unemployment rate, according to the national
Bureau of Labor Statistics, stood at 9.5%. Utah and Wyoming have
unemployment rates of 7.2 and 6.8 percent respectively with Colorado
currently standing at 8.0%. Though unemployment rates do not
necessarily correlate to propensity and interest in the naval service, the
relatively high rate of employment (low unemployment rate) does hinder
the efforts of officer recruiters. Compounding this are the types of
industries which are prevalent and providing direct competition to the
Navy for the best and brightest local talent. Due to the rich natural
resources of the Rocky Mountain region, the energy, mining, and
agriculture industries are major employers across the region. These
industries are highly technical in nature and require the same type of
engineering, mathematical, and science backgrounds which the Navy
also seeks. It is not uncommon for students beginning their senior year
at one of our top engineering campuses to already have a position
waiting upon graduation, often with very competitive salaries.
5) Demographics. Understanding the demographics of our market is crucial to the
success of our diversity recruiting efforts. Plainly stated, our recruiters will need
to creatively prospect in the proper locations in order to meet our diversity
mission. Our market is heavily tilted, demographically, towards Caucasians.
Overall, the Denver metro area is the most diverse across our region, surprisingly,
Scottsbluff, NE comes in second. Below are the diversity demographic breakouts
for selected regional cities from across our AOR, numbers are percentage of

6. population and do exceed 100 percent in some cases due to “Hispanic” being an
ethnicity vice a race:
Caucasian, Asian,
non- African- Pacific
Hispanic Hispanic American Islander
Denver Metro 50.5 34.2 10.8 5.8
Salt Lake Metro 86.6 11.7 4.5 1.0
Wyoming (statewide) 96.1 3.5 0.15 0.33
Idaho Falls, ID 92.1 7.1 0.76 1.65
Scottsbluff, NE 73.3 23.9 0.44 4.04
Colby, KS 96.7 1.9 0.64 0.8
It is clear from this data that our team must be creative and effective in our
diversity prospecting efforts as the population outside the Denver metro area is
heavily Caucasian, non-Hispanic.
6) Past Production Trends. In order to determine areas in which we have been had
weaknesses or low production in the past, our FY08, FY09, and FY10 production
numbers are included below. The FY10 numbers are current as of August, 2010
and thus do not reflect the production gained through the last 6 weeks of the fiscal
year. In order to accurately reflect the team’s efforts and to highlight areas of
both success and need for improvement, the gains do reflect those in a final
selection status that are awaiting a commissioning or enlistment date. The
numbers in parentheses reflect goal trades made by the OPO or goal adjustments
given by Region West. It is important to note the areas that we had success in just
as much as it is important to note the areas in which we required significant relief
from Region or negotiated a significant goal reduction.
For FY10, areas in which the team was successful include: NUC in-year,
NUC out-year, CEC in-year, CEC, out-year, OCS out-year, JAG DA/Student,
Chaplain Student (CCPO), Medical Corps HPSP, Dental Corps HPSP, MSC
Student, Reserve Dental Corps, Reserve Nurse Corps, and API diversity.
Areas in which production was low and required a goal adjustment or
a trade to close: OCS in-year, Chaplain DA, Medical Corps DA/FAP, Dental
Corps DA/FAP, MSC DA, NC DA, NCP, Reserve Genoff, Reserve Medical
Corps, Reserve MSC, and African-American and Hispanic diversity.
Based on the above, the team must improve Medical DA/DCO
prospecting and marketing in order to achieve FY11 mission. Though the team
was far more successful in FY10 than FY09 in medical programs (AC and RC)
overall, consistent success across all medical programs, active and reserve, was
not achieved. A fluid marketing plan which captures and caters to the active and
reserve market, student and workforce, is a must for FY11 mission success. The
team’s engineering and active general officer production shattered the FY09

7. marks, a testament to the dedication and efficiency of the recruiters and
processing team. Diversity market penetration was also significantly higher than
FY09 levels, however, due to a substantial target increase, the team fell short of
achieving diversity targets. With continued success in penetrating diversity
markets, the team’s success in achieving diversity target will steadily increase.
The programs of significant deficiency, resulting in zero accessions for the fiscal
year, are Chaplain DA, Dental DA, and Reserve Medical Corps. All other
mission areas had at least one accession FYTD. There is still a possibility, as of
this writing, that the team achieves an accession in Dental DA and Reserve
Medical Corps late in the FY, however, a single accession late in the FY is still an
indication that these mission areas need focus in order to obtain success early in
the FY and consistently into future FYs.
FY10 PRODUCTION YTD (GOAL REFLECTS TRADES)
Program Goal Accessed Applicants
NUC Out-Year 6 (12) 12 16
NUC In-Year 4 (6) 6 8
CEC Out-Year 1 1 3
CEC In-year 3 3 3
OCS Out-year 14 (7) 13 30
OCS In-year 37 (35) 27 37
JAG 1 1 7
Chaplain DA 2 0 2
Chaplain Student (CCPO) 2 2 2
MC DA/FAP 2 (1) 1 2
MC HPSP/HSCP 9 9 12
DC DA/FAP 1 0 0
DC HPSP/HSCP 4 5 9
MSC DA 5 1 7
MSC Student 4 5 14
Nurse DA 4 (3) 3 5
Nurse Candidate (NCP) 3 1 1
Reserve NAVET/DCO GenOFF 23 13.5 31
Reserve NAVET/DCO MC 3 0 2
Reserve NAVET/DCO DC 1 1 1
Reserve NAVET/DCO MSC 1 .5 2
Reserve NAVET/DCO Nurse 3 1.5 6
African-American Diversity 11 (5) 5 5
Hispanic Diversity 19 (13) 13 14
Asian, Pacific Islander Diversity 21 24 22

8. FY09 PRODUCTION (GOAL REFLECTS TRADES)
Program Goal Accessed Applicants
NUC Out-Year 9 5 11
NUC In-Year 4 (3) 3 7
CEC Out-Year 1 (2) 2 2
CEC In-year 2 4 4
OCS Out-year 8 15 14
OCS In-year 21 (10) 10 23
JAG 2 (3) 4 4
Chaplain DA 2 (1) 1 2
Chaplain Student (CCPO) 2 3 5
MC DA/FAP 2 (1) 1 1
MC HPSP/HSCP 8 8 11
DC DA/FAP 1 (0) 1 1
DC HPSP/HSCP 4 (8) 8 10
MSC DA 4 (3) 2 9
MSC Student 3 (4) 4 9
Nurse DA 2 (4) 4 8
Nurse Candidate (NCP) 2 (1) 1 5
Reserve NAVET/DCO GenOFF 18 18 29
Reserve NAVET/DCO MC 3 (2) 1 1
Reserve NAVET/DCO DC 1 0 1
Reserve NAVET/DCO MSC 0 0 0
Reserve NAVET/DCO Nurse 2 1.5 11
African-American Diversity 6 7 7
Hispanic Diversity 13 8 8
Asian, Pacific Islander Diversity 12 (11) 10 10

9. FY08 PRODUCTION
Program Goal Accessed
NUC Out-Year 6 6
NUC In-Year 4 3
CEC (All) 2 1
OCS (All) 29 31
Chaplain DA 3 3
Chaplain Student (CCPO) 3 2
MC DA/FAP 1 0
MC HPSP/HSCP 10 8
DC DA/FAP 1 1
DC HPSP/HSCP 1 1
MSC DA 4 2
MSC Student 2 4
Nurse DA 2 3
Nurse Candidate (NCP) 2 1
Reserve NAVET/DCO GenOFF 22 23
Reserve NAVET/DCO MC 1 .5
Reserve NAVET/DCO DC 1 0
Reserve NAVET/DCO MSC 0 .5
Reserve NAVET/DCO Nurse 2 .5
OUT OF LIMITS DEFINTIONS. In order to effectively assess the team’s progress toward
goal in each mission category, it is essential to establish production milestones. To avoid
struggling to close out certain mission areas in the closing days of the fourth quarter, milestones
are constructed to drive toward closeout in second or third quarter for most mission areas. If by
the appointed milestone the program progress to that date is deemed to be below what is
necessary to achieve goal by the assigned closeout date, that program shall be considered to be
out of limits. At that time a Plan of Action and Milestones (POA&M) shall be constructed and
enacted to restore the program to within limits by the next appointed milestone.
The foundation of success in achieving goal is applicant activity during the first quarter -
those milestones have been denoted in bold. Should a program fail to meet required applicant
activity after the completion of the first quarter, a POA&M will be drafted and remain in effect
for the remainder of the fiscal year. It is imperative that first quarter activity milestones be met.

10. Required Total Applicant (Kit) Activity
Projected 1st 2nd 3rd 4th
Program Goal Quarter Quarter Quarter Quarter
NUCLEAR In-year 3 4 7 9 N/A
NUCLEAR Out-year 8 5 9 13 15
CEC In-year 3 2 4 4 N/A
CEC Out-year 1 2 4 4 6
OCS In-year 25 15 25 37 N/A
OCS Out-year 8 6 11 20 20
JAG DA/STU 1 1 1 3 3
Chaplain DA 1 2 4 6 6
Chaplain STU 1 3 6 6 6
Reserve NAVET/DCO GenOff 23 10 20 30 35
AC MC DA/FAP 1 3 3 3 3
AC MC HPSP/HSCP 8 5 10 15 20
AC DC HPSP/HSCP 4 3 6 8 10
AC DC DA/FAP 1 2 2 2 2
AC MSC DA 3 4 4 7 9
AC MSC STU 4 4 7 9 11
AC NC DA 3 5 10 10 10
AC NCP 2 4 6 8 8
RC MC NAVET/DCO 2 4 4 4 4
RC DC NAVET/DCO 1 2 2 2 2
RC MSC NAVET/DCO 1 2 2 2 2
RC NC NAVET/DCO 4 6 9 12 12
ENGINEERING OFFICER PROGRAMS
MARKET DEFINITION. The foundation of our engineering market is in our top-tier schools;
Colorado School of Mines, Brigham Young University, and the University of Colorado, Boulder.
While other campuses may offer engineering programs, the academic rigor associated these three
campuses produces a higher quality applicant, more likely to access into the Nuclear or Civil
Engineering communities. That being the case, early, aggressive prospecting on these campuses
is essential. As denoted in the marketing calendar below, FY11 engineering prospecting will
occur primarily in the 1st quarter, with the hope of converting those prospects to accessions in the
second or third quarter. It is not our aim to be struggling to make in-year or out-year goal during
the fourth quarter. Therefore, the first quarter will provide a bulk of the prospecting while
second and third quarter will be focused on moving applicants through the accession process.
Historically, prospecting activity early in the fiscal year has proven insufficient to make goal
once applicant attrition occurs, therefore, we must maintain an aggressive, focused mindset with
respect to first quarter prospecting.
A key source of nuclear program prospecting is the general officer program prospect
pool. It is essential that all officer recruiters, when blueprinting a prospect, inquire as to that

11. prospect’s background in calculus and calculus-based physics. Often, prospects for other general
officer programs have taken calculus and calc-based physics during the course of their degrees
with the required grades of B or better – i.e. they’re “nuc smart.” These prospects should be
immediately referred to the engineering recruiters as they are a valuable source of potential in-
year accessions and they have demonstrated an interest in the Navy by inquiring about officer
programs. It is critical that all recruiters maintain a sharp eye and a focus on locating potential
nuclear qualified in-year prospects as it is a critical program which historically has been difficult
to close.
PRODUCTION. The table below summarizes our nuclear and CEC programs production
through FY09 and FY10 with a goal projection for FY11. Please note that the closeout dates are
no later than the close of the third quarter and that the FY11 goals are projected as the goaling
notice has not been published as of this writing.
FY09 FY10 FY11 Projection
Closeout
Program Goal Attained Goal Attained Goal Date
NUCLEAR In-year 4 (3) 6 4 (6) 6 3 JAN-11
NUCLEAR Out-year 9 5 6 (12) 12 8 JUL-10
CEC In-year 2 4 1 1 3 JUL-10
CEC Out-year 1 2 3 3 1 JUL-10
STRENGTHS AND WEAKNESSES.
1. Strengths. NRD Denver’s AOR is home to some of the top engineering schools in the
nation due to our proximity to the energy and mining industries. Colorado School of
Mines (hereafter “Mines”) and BYU are highly respected by Naval Reactors and have a
long history of producing high-quality NUPOC applicants. CU Boulder has an
exceptionally strong civil engineering and architecture program. Our engineering
recruiters have forged COI relationships on these campuses which will serve the team
well in FY11. Additionally, due to BYU’s religious affiliation our team has fostered a
relationship with LDS church representatives who are highly supportive of our collegiate
programs because they offer benefits to the families of collegians.
2. Weaknesses. As noted in the overview section, our top engineering schools in Colorado
are unfortunately located in communities which are not generally supportive of military
service. Due to the prevailing political views of the faculty and other COIs at CU and
Mines our recruiters have had historically had a tougher time accessing these campuses
than others in the area. There are some former naval officers and enlisted nucs at each
campus which are known to us and have provided access as well as some non-prior
civilians who are supportive of naval officer programs. By and large, however, the
prevailing opinion of military service on each of these campuses is negative for both
students and faculty – affecting both our prospect and COI pools. Recruiters must work
diligently to break these misconceptions and provide relevant supporting data and success
stories based on the experience of former students. OHARP Ensigns are a major source
of this information as it allows friends and former professors to see a former student who

12. is now serving and allows someone who is not a recruiter to explain the benefits of our
programs. We will continue to make a concerted effort in FY11 to get our engineering
OHARPers out to these campuses as their level of access and credibility is greater than
that of our recruiters.
ENGINEERING OFFICER PROGRAMS MARKETING/PROSPECTING CALENDAR.
ACTION OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
DIRECT MAIL X X X
CAMPUS VISITS X X X X X X X X X X X X
CAREER FAIRS X X X
OBTAIN LISTS X X
LUNCH AND LEARNS X X X X X X
CLASS
PRESENTATIONS X X X X X X X X
OCTOBER PROGRAM CALANDER
Recruiter: ADC DEJONG
1. Follow-Up on: WELCOME AND ORIENTATION EVENTS FROM SEPTEMBER AT MINES AND CU.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
2. Do: FACULTY LUNCH AT MINES. OBTAIN STUDENT LISTS FOR MINES, CU, AND CSU.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
3. Plan: FACULTY LUNCH AT CU.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
NOVEMBER PROGRAM CALANDER
Recruiter: ADC DEJONG
4. Follow-Up on: FACULTY LUNCH AT MINES.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________

13. 5. Do: FACULTY LUNCH AT CU.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
6. Plan: DIVERSITY ENGINEERING CLUB PRESENTATION AT MINES.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
DECEMBER PROGRAM CALANDER
Recruiter: ADC DEJONG
7. Follow-Up on: FACULTY LUNCH AT CU.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
8. Do: DIVERSITY ENGINEERING CLUB PRESENTATION AT MINES.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
9. Plan: FACULTY LUNCH AT CSU. DIVERSITY ENGINEERING CLUB PRESENTATION AT CU.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
JANUARY PROGRAM CALANDER
Recruiter: ADC DEJONG
10. Follow-Up on: DIVERSITY ENGINEERING CLUB PRESENTATION AT MINES.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________

14. 11. Do: FACULTY LUNCH AT CSU. DIVERSITY ENGINEERING CLUB PRESENTATION AT MINES.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
12. Plan: CLASS PRESENTATION TO COI’S CLASS AT MINES.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
FEBRUARY PROGRAM CALANDER
Recruiter: ADC DEJONG
13. Follow-Up on: FACULTY LUNCH AT CSU. DIVERSITY ENGINEERING CLUB PRESENTATION AT
MINES.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
14. Do: CLASS PRESENTATION TO COI’S CLASS AT MINES.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
15. Plan: CLASS PRESENTATION TO COI’S CLASS AT CU.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
MARCH PROGRAM CALANDER
Recruiter: ADC DEJONG
16. Follow-Up on: CLASS PRESENTATION TO COI’S CLASS AT MINES.
Completed_________________ Date ____________________________________

15. Remarks ________________________________________________________________________
17. Do: CLASS PRESENTATION TO COI’S CLASS AT CU.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
18. Plan: CLASS PRESENTATION TO COI’S CLASS AT CSU.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
APRIL PROGRAM CALANDER
Recruiter: ADC DEJONG
19. Follow-Up on: CLASS PRESENTATION TO COI’S CLASS AT CU.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
20. Do: CLASS PRESENTATION TO COI’S CLASS AT CSU.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
21. Plan: END OF THE YEAR CELEBRATIONS/ACTIVITIES .
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
MAY PROGRAM CALANDER
Recruiter: ADC DEJONG
22. Follow-Up on: CLASS PRESENTATION AT CSU.
Completed_________________ Date ____________________________________

16. Remarks ________________________________________________________________________
23. Do: END OF YEAR ACTIVITIES/CELEBRATIONS AT MINES AND CU.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
24. Plan: SUMMER DIVERSITY CLUB PRESENTATION.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
JUNE PROGRAM CALANDER
Recruiter: ADC DEJONG
25. Follow-Up on: LEADS GAINED AT END OF YEAR ACTIVITIES.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
26. Do: SUMMER DIVERSITY ENGINEERING CLUB PRESENTATION.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
27. Plan: SUMMER DIVERSITY ENGINEERING CLUB PRESENTATION.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
JULY PROGRAM CALANDER
Recruiter: ADC DEJONG
28. Follow-Up on: SUMMER DIVERSITY ENGINEERING CLUB PRESENTATION.

17. Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
29. Do: SUMMER DIVERSITY ENGINEERING CLUB PRESENTATION.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
30. Plan: ORIENTATION / WELCOME EVENTS AT MINES AND CU.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
AUGUST PROGRAM CALANDER
Recruiter: ADC DEJONG
31. Follow-Up on: SUMMER DIVERSITY ENGINEERING CLUB PRESENTATION.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
32. Do: ORIENTATION / WELCOME EVENTS AT MINES AND CU.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
33. Plan: FACULTY LUNCH AT MINES.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
SEPTEMBER PROGRAM CALANDER
Recruiter: ADC DEJONG
34. Follow-Up on: ORIENTATION AND WELCOME EVENTS AT MINES AND CU.

18. Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
35. Do: FACULTY LUNCH AT MINES. OBTAIN STUDENT LISTS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
36. Plan: FACULTY LUNCH AT CU.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
NORS
OCTOBER PROGRAM CALANDER
Recruiter: LT TAYLOR
37. Follow-Up on: EVENTS FROM SEPTEMBER.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
38. Do: CLASS PRESENTATION AT BYU.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
39. Plan: CLASS PRESENTATION AT U OF U.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
NOVEMBER PROGRAM CALANDER
Recruiter: LT TAYLOR

19. 40. Follow-Up on: CLASS PRESENTATION AT BYU.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
41. Do: CLASS PRESENTATION AT U OF U.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
42. Plan: DIVERSITY ENGINEERING PRESENTATION.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
DECEMBER PROGRAM CALANDER
Recruiter: LT TAYLOR
43. Follow-Up on: CLASS PRESENTATION AT U OF U.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
44. Do: DIVERSITY ENGINEERING PRESENTATION.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
45. Plan: SECOND SEMESTER CLASS PRESENTATION AT BYU.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
JANUARY PROGRAM CALANDER

20. Recruiter: LT TAYLOR
46. Follow-Up on: DIVERSITY ENGINEERING PRESENTATION.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
47. Do: SECOND SEMESTER CLASS PRESENTATION AT BYU.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
48. Plan: SECOND SEMESTER CLASS PRESENTATION AT U OF U.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
FEBRUARY PROGRAM CALANDER
Recruiter: LT TAYLOR
49. Follow-Up on: SECOND SEMESTER CLASS PRESENTATION AT BYU.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
50. Do: SECOND SEMESTER CLASS PRESENTATION AT U OF U.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
51. Plan: DIVERSITY ENGINEERING PRESENTATION.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________

21. MARCH PROGRAM CALANDER
Recruiter: LT TAYLOR
52. Follow-Up on: SECOND SEMESTER CLASS PRESENTATION AT U OF U.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
53. Do: DIVERSITY ENGINEERING PRESENTATION.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
54. Plan: SECOND TIER SCHOOL CLASS PRESENTATION.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
APRIL PROGRAM CALANDER
Recruiter: LT TAYLOR
55. Follow-Up on: DIVERSITY ENGINEERING PRESENTATION.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
56. Do: SECOND TIER SCHOOL CLASS PRESENTATION.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
57. Plan: GRADUATION EVENTS AT BYU AND U OF U.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________

22. MAY PROGRAM CALANDER
Recruiter: LT TAYLOR
58. Follow-Up on: SECOND TIER SCHOOL CLASS PRESENTATION.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
59. Do: GRADUATION EVENTS AT BYU AND U OF U.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
60. Plan: PRESENTATION TO LDS LEADERS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
JUNE PROGRAM CALANDER
Recruiter: LT TAYLOR
61. Follow-Up on: GRADUATION EVENTS AT BYU AND U OF U.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
62. Do: PRESENTATION TO LDS LEADERS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
63. Plan: DIVERSITY AFFINITY GROUP PRESENTATION.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________

23. JULY PROGRAM CALANDER
Recruiter: LT TAYLOR
64. Follow-Up on: PRESENTATION TO LDS LEADERS.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
65. Do: DIVERSITY AFFINITY GROUP PRESENTATION.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
66. Plan: WELCOME / ORIENTATION EVENTS AT BYU AND U OF U.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
AUGUST PROGRAM CALANDER
Recruiter: LT TAYLOR
67. Follow-Up on: DIVERSITY AFFINITY GROUP PRESENTATION.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
68. Do: WELCOME / ORIENTATION EVENTS AT BYU AND U OF U.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
69. Plan: CLASS PRESENTATION AT BYU.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________

24. _____________________________________________________________________________________________
______________________________
SEPTEMBER PROGRAM CALANDER
Recruiter: LT TAYLOR
70. Follow-Up on: WELCOME / ORIENTATION EVENTS AT BYU AND U OF U.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
71. Do: CLASS PRESENTATION AT BYU.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
72. Plan: CLASS PRESENTATION AT U OF U.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
GENERAL OFFICER PROGRAMS
MARKET DEFINITION. The unrestricted line OCS general officer (GenOff) market is
largely focused on recent college graduates with technical degrees that do not qualify for
engineering programs or those with liberal arts or social science degrees. Due to the broad
spectrum of programs covered the OCS goal it is difficult to paint a picture of a competitive
applicant as it also difficult to describe with detail the specifics of the market. Our GenOff
applicants usually find us as this field is the most widely seen by the public and also the most
easily understood by those pursuing naval officer programs. It is up to our recruiters to educate
highly qualified applicants who possess technical degrees that might be more appropriate to
information warfare, information professional, intelligence, supply, etc. as to the opportunities in
those fields to serve the needs of the Navy. Though we have historically relied on walk-ins or
phone calls coming in to the office to prospect for these programs it is imperative that our
general officer recruiters, both active and reserve, provide an active presence at our campuses
and in the workforce market. Not only does this promote Navy awareness but it assists those
recruiters who have programs that are difficult to prospect for, such as NUC and medical
programs, with their awareness and COI efforts. All campuses, PRI 1 through PRI 3 will be
visited regularly during the first-quarter of FY11. Direct-mail campaigns will also be conducted
heavily during the first-quarter in conjunction with LEADS. Do to the current status of GenOff
programs going into FY11, with most being closed, the team will devote prospecting time

25. historically used to promote GenOff programs to instead promote Reserve Medical, Chaplain,
and Engineering programs. That is not to say that GenOff programs are not important enough to
prospect to, they certainly are, but for the purposes of FY11, the closed status of these programs
dictates that the energies of GenOff recruiters will be better spent supporting other team goals.
Prospecting for JAG programs will continue unhindered. Though we do not work
packages for JAGs until after they are professionally recommended (PRO REC’d) by the JAG
Corps, it is nevertheless our responsibility to promote awareness of the JAG Student program on
campuses and the JAG direct accession program as we come in contact with practicing lawyers.
Recruiters shall educate prospects and refer them to the JAG Corps website for professional
recommendation. Recruiters are encouraged to maintain contact with the applicant while they
complete the professional recommendation process so that the recruiter is aware when
professional recommendation is complete and can immediately begin to process the applicant’s
kit.
Chaplain programs are constantly being prospected. The proximity to the LDS church in
Utah and the relatively large number of quality Seminaries in Colorado provides a great market
for which to prospect the Chaplain Student program and our chaplain recruiter has established
high-quality, supportive COIs at each seminary and at the BYU “Golden Twelve” program.
Though calls typically do come in regularly from interested clergy and students, these programs
must be continually prospected on campuses and in our daily interactions with the community. It
is important to highlight the salary and benefits offered to commissioned naval officers when
interacting with Chaplain prospects. Regionally, pastors, ministers, priests, etc. are not well
compensated. Currently, the median salary for an experienced clergyman is $45,000, often
without benefits. The fact that the Navy offers a salary and benefits package for dependants is a
major selling point. To assist the whole team in Chaplain prospecting, the following prospecting
imperatives have been compiled to educate all recruiters:
Relationship Building: The most important aspect of Chaplain Recruiting! Most
Chaplains and seminary students processed between 2006 and 2010 noted being most
impressed and sold on the Navy solely based on the responsiveness and enthusiasm of
their recruiter. As much as half of Chaplain Accessions between 2006-2011 had
contacted the Air Force, Army, or other Navy recruiters first and received little to no
customer service, call backs, or information. Strive to set the standard with quick call
backs, and rapid turn around on questions and requests for information. Make the
Chaplain Prospect aware their interest in the Navy is appreciated!
OPE: Take applicants and significant others to a meal and LISTEN to their story.
Chaplain Recruiting is NEEDS BASED SELLING! Explain that you’ll be asking a lot
of questions during the first meeting or two to help you both decide if this is a good fit for
both parties. Taking notes during this first meeting, it is not rude! It makes the
applicants genuinely feel that their situation is important to you and to the Navy. Ask a
lot of open ended questions, such as: Why military ministry? Why Navy? Where to do
want to be in 3,5,10 years professionally, personally, geographically? Ask the spouse
directly for their goals, hopes for their family, and any concerns about how the military
might help or hamper their dreams. Ask them (the spouse) what they envision their role

26. might be in their partner’s ministry as a Military Chaplain. Are they excited to be
involved and eager to be a part? Are they concerned that they will “Have to be” more
involved than they want to be? Either is ok and can fit well into the role of the Chaplain.
What benefits are they most drawn to; pay, healthcare, retirement, mission related travel,
chance for very effective ministry, etc? Support their concerns and offer evidence to
counter misunderstandings about Navy life or tell them that you’ll get back to them with
data and evidence on any particular area of their concern. Ask them where their
extended family lives and if they see moving with the military as a benefit or drawback in
relation to their family. Take notes, take notes, take notes!! Let them know that you
genuinely want to discover is the Navy is a good fit for them, not just sell them on a job
that you need to fill.
Church Pastors, Associate Pastors, Ministry Directors: In addition to the obvious
senior leaders at a church, most big churches have several paid sub leaders or
“department heads”. These are sub groups (aka Ministries) within the church like, Men’s
Ministry, Youth Ministry (teens), Children’s Ministry (school aged kids), Outreach
Ministry (hospital visits, widows etc), and others. A good Chaplain Recruiter working
on generating leads will invest hours several times a week to visit the mainline churches
in the area greeting the staff and letting them know that the Navy needs pastors. Just
letting them know that your appreciate their referrals and am available for any questions
will generate leads.
Seminary Visits: Denver Seminary, Fuller and Golden Gate Satellite Campus, St. John
Vianney (Catholic) and BYU are all very welcoming to Chaplain Recruiters on campus.
Iliff School of Theology has been historically “luke warm” in their reception – from
faculty and students alike. Plan on approximately one visit per semester to fruit stand,
participate in ministry/career fairs, or occasionally speak before a group. Seek out these
opportunities. When you do get a lead from an interested prospect that is a student,
make every effort possible to meet them on campus (in uniform) for the initial
meeting/visit and then whenever possible to increase your visibility on campus.
Annual Denominational Conferences: Denver is a frequent central meeting area for
main line denominations to hold their annual or semi-annual conferences. These
typically take place in the summer months and can be searched via the DOD Endorser list
in the late winter. Attendance with an information table setup often yields good local
contacts and COIs in that faith group.
Cultural Manners for meeting with Chaplain Prospects:
- Ask the Chaplain prospect at the beginning of a meeting and especially any meals if
they would like to pray! You do not need to be a praying person yourself, but the
prospect will feel respected and appreciated for being given the opportunity
-Purposely ask if they’ve discussed this option with their family and/or significant others.
It’s a great idea to invite spouses to the early meetings
-Be extra careful of any non-professional language use
-Strive to be less of a Navy salesman and more of a resource to the prospective chaplains
to help them determine if the Navy is a good fit for their “calling” to military ministry.

27. -Be supportive of all the branches of Chaplaincy service and talk up the general merits of
being a Chaplain in the armed forces rather than just the Navy. Most pastors will draw
very little preference on the branch of service and will appreciate the Navy recruiter’s
awareness that good spiritual care and services are critical in all branches of service.
-When possible, attend a church service led by a D/A Chaplain Prospect. It lets them
know that you care about how they do their job and what they bring to the table.
Reserve NAVET/DCO general officer prospecting occurs mainly at the NOSCs and in
our recruiters’ daily interaction with the workforce. Typically, Reserve DCOs are not accessed
without significant work experience. Therefore, prospecting on campus among the student
population is not effective; however, prospecting among faculty members could prove fruitful.
When active recruiters are prospecting on campus for their programs they should also engage
faculty members on Reserve programs and refer interested prospects to the Reserve programs
recruiters. Also, though it will be addressed in the Diversity section, it is important to remember
that prospecting for a Campus Liaison Officer falls under the Reserve GenOff goal when
accessed. All recruiters should be keenly aware of opportunities to promote the CLO program,
and Reserve officer programs in general, with school faculty. When prospecting at the NOSC,
recruiters should focus on current enlisted reservists who have completed a degree or are close to
doing so. Also, remind current drilling officers of the need to provide referrals from their
professional colleagues as the DCO market is geared toward experienced professionals. Reserve
recruiters should also assist their active counterparts in promoting BDCP and other collegiate
programs among the enlisted reservist population – often, reservists are drilling in order to
support their schooling with the GI Bill and a supplemental income and are often unaware of the
collegiate programs offered by the Navy. They may choose an active duty paycheck with no
drills over their current drilling commitments and the possibility of mobilization while they
complete school.
A major change to past Reserve NAVET production has occurred with the stand-up of
the Career Transition Office (CTO). The CTO is the primary method by which non-broken
service NAVETs are to be accessed. Under the CTO construct, all officers with approved
release from active duty or resignation requests will be contacted by CTO to offer affiliation to
the Navy Reserve while still on active duty. If the separating officer agrees, CTO processing the
kit and credit is applied to the NRD where the member affiliates. For example, an officer agrees
to affiliate to a billet at NOSC Denver, once affiliated, NRD Denver will receive a NAVET gain
having done no work to process the kit. If another NRD has “touched” the officer before
separation, CTO processes the kit, but the member drills within our AOR, we still receive the
“go” half-gain. The CTO process worked very well for NRD Denver during FY10 – accounting
for approximately 30% of our RC GenOff gains – with little to no work on our part.
PRODUCTION. Below is the production summary for FY09 and FY10. OCS in-year and CEC
in-year closes with the first class of July and encompasses all OCS and CEC shippers who class-
up between late-July of the previous FY and the first OCS class of July in the current FY.
Though we carry shippers forward from FY10, OCS programs are largely closed for FY11,
severely impacting our ability to make up the difference between our FY11 shippers carried forth
from previous FYs and the FY11 assigned district goal. This will need to be a focus as FY11

28. unfolds and the status of genoff programs becomes more clear. FY11 goals are projected as the
goaling notice has not been published as of this writing.
FY09 FY10 FY11 Projection
Closeout
Program Goal Attained Goal Attained Goal Date
OCS In-year 21 (10) 10 37 (35) 27 25 Jun-11
OCS Out-year 8 8 14 13 8 Sep-11
JAG DA/STU 2 (3) 3 1 1 1 Aug-11
Chaplain DA 2 (1) 1 2 0 1 Jul-11
Chaplain STU 2 2 2 0 1 Jul-11
Reserve NAVET/DCO
GenOff 18 13 23 13 23 Sep-11
STRENGTHS AND WEAKNESSES.
1. Strengths. Access to a wide variety of campuses, both two and four-year, throughout our
AOR, is the foundation of the GenOff market. We host 25 schools that are capable of
producing OCS in and out-year accessions. Though many are community colleges or
smaller state schools they are nonetheless accredited and meet the Navy’s accession
standards. Also, we host 4 NOSC’s with approximately 3000 drilling reservists assigned
to the AOR. Those reservists are inherent COIs as well as a population from which to
draw DCO and collegiate accessions.
2. Weaknesses. As noted in the Engineering section we do have a problem penetrating CU
Boulder, the largest university in Colorado. However, our prospecting efforts there are
sufficient to promote interest and a walk-in market. The strong presence by the Army
and Air Force across the AOR does provide a bit of an obstacle to Navy recruiting in that
there are many former members of those services promoting Army and Air Force service
over the Navy. Though throughout most of the AOR there is a decidedly supportive
attitude toward military service, due to our landlocked situation there is a lack of
community knowledge about the Navy and our programs. Often, we are the service of
second or third choice for potential applicants after they have already failed to access
with the Army or Air Force.

29. GENERAL OFFICER PROGRAMS MARKETING/PROSPECTING CALENDAR.
ACTION OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
DIRECT MAIL X X X X X
CAMPUS VISITS X X X X X X X X X X X X
CAREER FAIRS X X X
OBTAIN LISTS X X X
CLASS
PRESENTATIONS X X X X X X X
OCTOBER PROGRAM CALANDER
Recruiter: ALL COLORADO GENOFF RECRUITERS
73. Follow-Up on: SEPTEMBER EVENTS.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
74. Do: CAMPUS VISIT TO CU. DIVERSITY PRESENTATION AT CSU PUEBLO.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
75. Plan: CAMPUS VISIT TO UCCS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
NOVEMBER PROGRAM CALANDER
Recruiter: ALL COLORADO GENOFF RECRUITERS
76. Follow-Up on: CAMPUS VISIT TO CU.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
77. Do: CAMUS VISIT TO UCCS. DIVERSITY PRESENTATION AT CSU PUEBLO.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________

30. _____________________________________________________________________________________________
______________________________
78. Plan: SPRING CAREER FAIRS – MARCH/APRIL TIMEFRAME. CAMPUS VISIT TO CSU.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
DECEMBER PROGRAM CALANDER
Recruiter: ALL COLORADO GENOFF RECRUITERS
79. Follow-Up on: CAMPUS VISIT TO CSU PUELBO AND UCCS.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
80. Do: CAMPUS VISIT TO CSU, DIVERSITY PRESENTATION AT RED ROCKS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
81. Plan: DIVERSITY PRESENTATION AT FRONT RANGE CC.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
JANUARY PROGRAM CALANDER
Recruiter: ALL COLORADO GENOFF RECRUITERS
82. Follow-Up on: CAMPUS VISIT TO CSU, DIVERSITY PRESENTATION AT RED ROCKS CC.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
83. Do: DIVERSITY PRESENTATION AT FRONT RANGE CC..
Completed_________________ Date ____________________________________

31. Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
84. Plan: DIVERSITY PRESENTATION AT UNC.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
FEBRUARY PROGRAM CALANDER
Recruiter: ALL COLORADO GENOFF RECRUITERS
85. Follow-Up on: DIVERSITY PRESENTATION AT FRONT RANGE CC.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
86. Do: DIVERSITY PRESENTATION AT UNC.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
87. Plan: SPRING CAREER FAIRS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
MARCH PROGRAM CALANDER
Recruiter: ALL COLORADO GENOFF RECRUITERS
88. Follow-Up on: DIVERSITY PRESENTATION AT UNC.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
89. Do: SPRING CAREER FAIRS.

32. Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
90. Plan: SPRING CAREER FAIRS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
APRIL PROGRAM CALANDER
Recruiter: ALL COLORADO GENOFF RECRUITERS
91. Follow-Up on: SPRING CAREER FAIRS.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
92. Do: SPRING CAREER FAIRS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
93. Plan: END OF YEAR EVENTS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
MAY PROGRAM CALANDER
Recruiter: ALL COLORADO GENOFF RECRUITERS
94. Follow-Up on: SPRING CAREER FAIRS.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________

33. 95. Do: END OF YEAR EVENTS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
96. Plan: SUMMER SCHOOL CLASS PRESENTATIONS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
JUNE PROGRAM CALANDER
Recruiter: ALL COLORADO GENOFF RECRUITERS
97. Follow-Up on: END OF YEAR EVETNS.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
98. Do: SUMMER SCHOOL CLASS PRESENTATIONS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
99. Plan: DIVERSITY CIVIC GROUP PRESENTATION.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
JULY PROGRAM CALANDER
Recruiter: ALL COLORADO GENOFF RECRUITERS
100. Follow-Up on: SUMMER SCHOOL CLASS PRESENTATIONS.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________

34. 101. Do: DIVERSITY CIVIC GROUP PRESENTATION.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
102. Plan: WELCOME BACK / ORIENTATION EVENTS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
AUGUST PROGRAM CALANDER
Recruiter: ALL COLORADO GENOFF RECRUITERS
103. Follow-Up on: DIVERSITY CIVIC GROUP PRESENTATION.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
104. Do: WELCOME BACK / ORIENTATION EVENTS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
105. Plan: CAMPUS VISIT TO CU.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
SEPTEMBER PROGRAM CALANDER
Recruiter: ALL COLORADO GENOFF RECRUITERS
106. Follow-Up on: WELCOME / ORIENTATION EVENTS.
Completed_________________ Date ____________________________________

35. Remarks ________________________________________________________________________
107. Do: CAMPUS VISIT TO CU.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
108. Plan: CAMPUS VISIT TO CU DENVER.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
NORS
OCTOBER PROGRAM CALANDER
Recruiter: LT TAYLOR
109. Follow-Up on: EVENTS FROM SEPTEMBER.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
110. Do: FALL CAREER FAIRS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
111. Plan: DIVERSITY EVENT AT PRI 1 CAMPUS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
NOVEMBER PROGRAM CALANDER
Recruiter: LT TAYLOR
112. Follow-Up on: FALL CAREER FAIRS.

36. Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
113. Do: CAMPUS VISIT TO BYUI.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
114. Plan: DIVERSITY CIVIC EVENT.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
DECEMBER PROGRAM CALANDER
Recruiter: LT TAYLOR
115. Follow-Up on: CAMPUS VISIT TO BYUI.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
116. Do: DIVERSITY CIVIC EVENT.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
117. Plan: DIVERSITY EVENT AT PRI 2 CAMPUS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
JANUARY PROGRAM CALANDER
Recruiter: LT TAYLOR

37. 118. Follow-Up on: DIVERSITY CIVIC EVENT.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
119. Do: DIVERSITY EVENT AT PRI 2 CAMPUS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
120. Plan: LDS CHURCH COLLEGIATE PROGRAMS PRESENTATION.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
FEBRUARY PROGRAM CALANDER
Recruiter: LT TAYLOR
121. Follow-Up on: DIVERSITY EVENT AT PRI 2 CAMPUS.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
122. Do: LDS CHURCH COLLEGIATE PROGRAMS PRESENTATION.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
123. Plan: SPRING CAREER FAIRS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
MARCH PROGRAM CALANDER
Recruiter: LT TAYLOR

38. 124. Follow-Up on: LDS CHRUCH COLLEGIATE PRESENTATION.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
125. Do: SPRING CAREER FAIRS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
126. Plan: SPRING CAREER FAIRS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
APRIL PROGRAM CALANDER
Recruiter: LT TAYLOR
127. Follow-Up on: SPRING CAREER FAIRS.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
128. Do: SPRING CAREER FAIRS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
129. Plan: GRADUATION / END OF YEAR EVENTS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
MAY PROGRAM CALANDER

39. Recruiter: LT TAYLOR
130. Follow-Up on: SPRING CAREER FAIRS.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
131. Do: GRADUATION / END OF YEAR EVENTS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
132. Plan: SUMMER DIVERSITY EVENTS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
JUNE PROGRAM CALANDER
Recruiter: LT TAYLOR
133. Follow-Up on: GRADUATION / END OF YEAR EVENTS.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
134. Do: SUMMER DIVERSITY GROUP PRESENTATIONS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
135. Plan: SUMMER SCHOOL CLASS PRESENTATION.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________

40. JULY PROGRAM CALANDER
Recruiter: LT TAYLOR
136. Follow-Up on: SUMMER DIVERSITY GROUP PRESENTATIONS.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
137. Do: SUMMER SCHOOL CLASS PRESENTATION.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
138. Plan: WELCOME BACK / ORIENTATION EVENTS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
AUGUST PROGRAM CALANDER
Recruiter: LT TAYLOR
139. Follow-Up on: SUMMER SCHOOL CLASS PRESENTATION.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
140. Do: WELCOME BACK / ORIENTATION EVENTS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
141. Plan: DIVERSITY PRESENTATION AT PRI 1 CAMPUS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________

41. SEPTEMBER PROGRAM CALANDER
Recruiter: LT TAYLOR
142. Follow-Up on: WELCOME BACK / ORIENTATION EVENTS.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
143. Do: DIVERSITY PRESENTATION AT PRI 1 CAMPUS.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
144. Plan: OCTOBER DIVERSITY PRESENTATION.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
CHAPLAIN PROGRAMS MARKETING/PROSPECTING CALENDAR.
ACTION OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
DIRECT MAIL X X X X X X X X X X X X
CAMPUS VISITS X X X X X X X X X X X X
RELIGION/FAITH EXPOS
OBTAIN LISTS X X X
CONGREGATION/CLASS
PRESENTATIONS X X X X X X X X X X X X
OCTOBER PROGRAM CALANDER
Recruiter: LT GOMEZ/LT LIDDLE
145. Follow-Up on: Events from September.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
146. Do: LDS General Conference.
Completed_________________ Date ____________________________________

42. Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
147. Plan: Campus visit to Denver Seminary.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
NOVEMBER PROGRAM CALANDER
Recruiter: LT GOMEZ/LT LIDDLE
148. Follow-Up on: LDS General Conference
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
149. Do: Campus visit to Denver Seminary.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
150. Plan: Campus visit to Golden Gate Seminary.
Completed_________________ Date ____________________________________
Remarks
_____________________________________________________________________________________________
_____________________________________________________________________________________________
______________________________
DECEMBER PROGRAM CALANDER
Recruiter: LT GOMEZ/LT LIDDLE
151. Follow-Up on: Campus Visit to Denver Seminary.
Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________
152. Do: Campus visit to Golden Gate Seminary.
Completed_________________ Date ____________________________________