Guide Book MOVE Week 2014

1. brand guide book & resources
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2. logo page 3
placement, colours and composition
key visuals & graphics page 8
placement, colours and composition
typography page 10
font use and rules
placement, colours and composition
posters page 14
print files
outdoor page 19
billboard, citylight
print files
event banners page 22
outdoor banners, roll-up banner
print files
folder page 25
print files
Promotional Materials page 26
t-shirts, bracelets, wristband, tape
print files
online materials page 31
online banners, facebook covers
offline materials page 33
photos
2 Δ back to top

3. The positive logo version can only be used on white
JUDĖK KARTU SU
LKSKA “NEMUNAS“
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main logo
FULL Colour
C: 0 / M: 0 /Y: 0 / K: 90
C: 0 / M: 70 /Y: 100 / K: 0
C: 0 / M: 55 /Y: 100 / K: 0
R: 65 / G: 64 / B: 66
R: 243 / G: 112 / B: 33
R: 246 / G: 139 / B: 31
We all have different back-grounds
and want to share
them, but PLEASE don’t do
that with our logo
Life is full of colour, but our logo
has ONLY 3 colours. PLEASE
use them.
If you want to use the logo over
a certain picture or colourful
background, see page 6 for de-tails.
Vizija - 100 mln. daugiau sportuojančių europiečių iki 2020 m.
2014 M. RUGSĖJO 29 - SPALIO 05 DIENOMIS
Jokių starto mokesčių!
Visi renginiai NEMOKAMI!
We know that you are highly
creative and want to STRETCH ,
RESI ZE and EXPAND in life. But
PLEASE do not do that with our
logo.
The following rules and suggestions are for your benefit.
NowWeMove wants to send a clear message and we hope that
you will help us. Please follow our guide and if you have any
questions, we are here to answer them. Thank you

4. horizontal
1 out of 4 people suffer from insufficient movement. Yet,
please don’t move the logo around or use it in a smaller
size than 1/4 on the long side. Thanks.
vertical
The logo should be at least 1/5 of the tall side
main logo
placement
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5. Vizija - 100 mln. daugiau sportuojančių Organizatoriai: Projektą Partneriai:
Vizija - 100 mln. daugiau sportuojančių europiečių iki 2020 m.
If you chose to use the single-coloured logos, PLEASE use them ONLY on BLACK or WHITE background.
M. RUGSĖJO LKSKA MOVE Kilus klausimams kreipkitės el-paštu: sknemunas@2014 JUDĖK KARTU SU
LKSKA “NEMUNAS“
2014 M. RUGSĖJO 29 - SPALIO 05 DIENOMIS
Jokių starto mokesčių!
Visi renginiai NEMOKAMI!
Vizija - 100 mln. daugiau sportuojančių 2014 M. RUGSĖJO LKSKA Būtina išankstinė registracija iki rugsėjo 10d. el-paštu:
sknemunas@gmail.com, kestutisl@zum.lt
MOVE WEEK
LIETUVOS KAIMO
SPORTO IR KŪLTROS
ASOCIACIJA
NEMUNAS
Informacija apie projektą ir varžybų nuostatai Vizija - 100 mln. daugiau sportuojančių europiečių iki 2020 m.
LIETUVOS KAIMO
SPORTO IR KŪLTROS
ASOCIACIJA
NEMUNAS
Informacija apie projektą ir varžybų nuostatai internetinėje svetainėje: lkska.lt
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C: 0 / M: 70 /Y: 100 / K: 0 R: 243 / G: 112 / B: 33
C: 0 / M: 55 /Y: 100 / K: 0 R: 246 / G: 139 / B: 31
Please DO NOT use or-ange
logo on full-col-oured
backgrounds. We
have created logo for
that purpose.
Please DO NOT use the
orange logos on full col-our
backgrounds. We
have logo just for that!
Please DO NOT use the
orange logos on pic-tures.
We have created
logo just for that pur-pose.
Please do not use the
orange logo on pictures.
We have created a logo
just for that purpose.
Prisimink, kaip kažkada buvo smagu mankštintis. milijono kitų visoje Europoje. Judėk kartu su LKSKA “Nemunas” savaičių metu pajusk malonumą plaukiodamas, bėgiodamas, arba tiesiog būdamas aktyvus. Surask savo sportinę prie mūsų.
Organizatoriai: Projektą finansuoja:
Partneriai:
Prisimink, kaip kažkada buvo smagu mankštintis. Tai gali pasikartoti, jei prisijungsi prie mūsų ir
milijono kitų visoje Europoje. Judėk kartu su LKSKA “Nemunas” rugsėjo 29 - spalio 05 dienomis. Judėjimo
savaičių metu pajusk malonumą plaukiodamas, bėgiodamas, žaisdamas krepšinį, tinklinį, futbolą
arba tiesiog būdamas aktyvus. Surask savo sportinę veiklą, kuri tave verčia judėti ir prisijunk
prie mūsų.
Kilus klausimams kreipkitės el-paštu: sknemunas@gmail.com, kestutisl@zum.lt
JUDĖK KARTU SU
LKSKA “NEMUNAS“
secondary LOGOs
single Colours - orange

6. C: 0 / M: 0 /Y: 0 / K: 0 R: 255 / G: 255 / B: 255
For single- coloured backgrounds or others
based on full- coloured pictures, please use
the WHITE logo. But we must say that the
trick is to use the right picture.
Bleached background
or use of too much bright
the pictures is always out of sight!
So choose wisely, make it look
good, not odd.
Find Your Move
secondary LOGOs
single Colours - white
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7. d0WNLOADs
MAIN LOGO
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for monocolour print only
d0WNLOADs
SECONDARY LOGOS
double logo only for
picture background
download
vector file /EPS raster file / JPEG
download
vector file /EPS raster file / JPEG
download
vector file /EPS raster file / JPEG
download
vector file /EPS raster file / JPEG
download
vector file /EPS raster file / JPEG
download
vector file /EPS raster file / JPEG
download
vector file /EPS raster file / JPEG
download
vector file /EPS raster file / JPEG
download
vector file /EPS raster file / JPEG
download
vector file /EPS raster file / JPEG
download
vector file /EPS raster file / JPEG
download
vector file /EPS raster file / JPEG

8. When it comes to life and design, less
is more they say. So, let’s start with a
Week, when we get less.
key visualS & GRAPHICS
MOVE WEEK
main visual
primary
for monocolour print only
internet
main visual
must be no smaller than
5.08 cm or 2 inches
secondary
8 Δ back to top
double logo only for picture or
colour background
follow us on twitter
nowwemove
find us on facebook
nowwemove
download
vector file /EPS raster file / JPEG
download
vector file /EPS raster file / JPEG
download
vector file /EPS raster file / JPEG
download
vector file /EPS raster file / JPEG
download
vector file /EPS raster file / JPEG

9. Δ back to top 9
key visualS & GRAPHICS
main slogan
download
vector file /EPS raster file / JPEG
download
vector file /EPS raster file / JPEG

10. Please use all fonts in CAPS .
Thank you
Meet the Family! Uni Sans oficial MOVEWEEK font
Uni Sans / Light
Uni Sans / Regular
Uni Sans / Bold
10 Δ back to top
Uni Sans / Book
Uni Sans / Semibold
Uni Sans /Heavy
! " # $ % & ( ) * + , - / 0 2 3 4 5 6 7 8 9 : ; < = > ? @
[ ] ^ _ ` { | } ~ ¢ £ ¥ ¦ § ¨ © ª « ¬ ­
® ¯ ° ± μ ¶ » ¼ ½ ¾ ¿ ¿
a b c d e f f i f l g h i i j k l m n o p q s t u v w x y z
a b c d e f f i f l g h i i j k l m n o p q s t u v w x y z
à á â ã ä å æ ç è é ê ë ì í î ï ð ñ ò ó ô õ ö ÷ ø ù ú û ü ý þ ÿ
– — ‘ ’ ‚ “ ” „ † ‡ • … ‰ ‹ › ⁄ € ℓ ™ Ω ℮ ∂ Δ Π Σ − ∕ ∙ √ ∞ ∫ ≈ ≠ ≤ ≥
! # $ % ( ) * + , - / 0 2 3 4 5 6 7 8 9 : ; = ? @
[ ] ^ _ ` { | } ~ ¢ £ ¥ ¦ § ¨ © ª « ¬ ­
® ¯ ° ± μ ¶ » ¼ ½ ¾ ¿ ¿
a b c d e f f i f l g h i i j k l m n o p q s t u v w x y z
a b c d e f f i f l g h i i j k l m n o p q s t u v wxyz
à á â ã ä å æ ç è é ê ë ì í î ï ð ñ ò ó ô õ ö ÷ ø ù ú û ü ý þ ÿ
– — ‘ ’ ‚ “ ” „ † ‡ • … ‰ ‹ › ⁄ € ℓ ™ Ω ℮ ∂ Δ Π Σ − ∕ ∙ √ ∞ ∫ ≈ ≠ ≤ ≥ ƺ
! # $ % ( ) * + , - / 0 2 3 4 5 6 7 8 9 : ; = ? @
[ ] ^ _ ` { | } ~ ¢ £ ¥ ¦ § ¨ © ª « ¬ ­
® ¯ ° ± μ ¶ » ¼ ½ ¾ ¿ ¿
a b c d e f f i f l g h i i j k l m n o p q s t u v w x y z
a b c d e f f i f l g h i i j k l m n o p q s t u v w x y z
à á â ã ä å æ ç è é ê ë ì í î ï ð ñ ò ó ô õ ö ÷ ø ù ú û ü ý þ ÿ
– — ‘ ’ ‚ “ ” „ † ‡ • … ‰ ‹ › ⁄ € ℓ ™ Ω ℮ ∂ Δ Π Σ − ∕ ∙ √ ∞ ∫ ≈ ≠ ≤ ≥
! # $ % ( ) * + , - / 0 2 3 4 5 6 7 8 9 : ; = ? @
[ ] ^ _ ` { | } ~ ¢ £ ¥ ¦ § ¨ © ª « ¬ ­
® ¯ ° ± μ ¶ » ¼ ½ ¾ ¿ ¿
a b c d e f f i f l g h i i j k l m n o p q s t u v w x y z
a b c d e f f i f l g h i i j k l m n o p q s t u v w x y z
à á â ã ä å æ ç è é ê ë ì í î ï ð ñ ò ó ô õ ö ÷ ø ù ú û ü ý þ ÿ
– — ‘ ’ ‚ “ ” „ † ‡ • … ‰ ‹ › ⁄ € ℓ ™ Ω ℮ ∂ Δ Π Σ − ∕ ∙ √ ∞ ∫ ≈ ≠ ≤ ≥ å
! # $ % ( ) * + , - / 0 2 3 4 5 6 7 8 9 : ; = ? @
[ ] ^ _ ` { | } ~ ¢ £ ¥ ¦ § ¨ © ª « ¬ ­
® ¯ ° ± μ ¶ » ¼ ½ ¾ ¿ ¿
a b c d e f f i f l g h i i j k l m n o p q s t u v w x y z
a b c d e f f i f l g h i i j k l mn o p q stu v w x y z
à á â ã ä å æ ç è é ê ë ì í î ï ð ñ ò ó ô õ ö ÷ ø ù ú û ü ý þ ÿ
– — ‘ ’ ‚ “ ” „ † ‡ • … ‰ ‹ › ⁄ € ℓ ™ Ω ℮ ∂ Δ Π Σ − ∕ ∙ √ ∞ ∫ ≈ ≠ ≤ ≥ æ
! # $ % ( ) * + , - / 0 2 3 4 5 6 7 8 9 : ; = ? @
[ ] ^ _ ` { | } ~ ¢ £ ¥ ¦ § ¨ © ª « ¬ ­
® ¯ ° ± μ ¶ » ¼ ½ ¾ ¿ ¿
a b c d e f f i f l g h i i j k l m n o p q s t u v w x y z
a b c d e ffi f l g h i i j k l mno p q stuvw x y z
à á â ã ä å æ ç è é ê ë ì í î ï ð ñ ò ó ô õ ö ÷ ø ù ú û ü ý þ ÿ
– — ‘ ’ ‚ “ ” „ † ‡ • … ‰ ‹ › ⁄ € ℓ ™ Ω ℮ ∂ Δ Π Σ − ∕ ∙ √ ∞ ∫ ≈ ≠ ≤ ≥ ƺ
THE
QUICK
MOVE AGENT
JUMPED OVER
THE LAZY
KEYBOARD
The
Quick
Move Agent
Jumped Over
The Lazy
Keyboard
typography
fonts composition
download font family

11. typography
use
English german
there’s
no
video
in my
game
right wrong right
WE MOVED IT ALL AROUND AND FOUND THAT ALI GNMENT TO THE RIGHT OR TO THE LEFT WORKS GREAT.
you’ll agree, that doesn‘t look good
Δ back to top 11
the computer is
doing a lot on
the same
spot
moving
mode
light
regular
semibold
bold
heavy
еst is
keine
video
in meine
Spiel
DIFFERENT FONTS FOR THE DIFFERENT WORDS
be the change, Uni Sans is available
in every euro pean language
There are 6 variations of
the font. In case you have a
LONGER sentence, you can
use a few words in one style
In case of shorter sentences, make them two or three words
book —
Reglar —
Bold —
Heavy —
book —
Heavy —
the computer is
doing a lot on
the same
spot
my player
is to
hang
out at
the park
my player
is to
hang
out at
the park
my player
is to
hang
out at
the park
moving
mode

12. “there
is no
video
in my
game”
“computer is
doing a lot
on the
same
spot”
12 Δ back to top
“Hanging out
at the
park is at
the top of
my playlist”
“my number
is to
hang
out in
the park”
“timeline?
Spend
20 min
in
the park”
“my tablet
is long
shiny
has 4
wheels!”
“my favorite
app is
to do
another
lap!”
“there
is no app
for
that
move!”
“i only
follow
my
move”
slogans
english

13. Δ back to top 13
“my husband
uses blades.
I just
skate”
“my player
has only
1 option -
move
forward”
“it’s too
much
fun
to stop”
“i took a
chance
and
went
to dance”
“my show
is on the
road”
“switch to
moving
mode”
“age
doesn’t
meter”
“my shortcut
is a 20 MIN
run”

14. Remember when exercise was fun? It can be again if you join us, and millions across Europe, for MOVE Week on
29 Sept. – 5 Oct. 2014. During MOVE Week you’ll rediscover the pure fun of running, leaping, climbing, dancing and
being active together. So find the event, group, team, sport or activity that moves you at moveweek.eu and join in.
main poster
DI Y posters
available for A3 size
and 50 x 70 cm
14 Δ back to top
displayed poster size is A3
Detail 1:1
Please place your logos inside the pointers download vector file

15. Remember when exercise was fun? It can be again if you join us, and millions across Europe, for MOVE Week on
29 Sept. – 5 Oct. 2014. During MOVE Week you’ll rediscover the pure fun of running, leaping, climbing, dancing and
being active together. So find the event, group, team, sport or activity that moves you at moveweek.eu and join in.
Detail 1:1
displayed poster size is A3
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main poster
DI Y posters
available for A3 size
and 50 x 70 cm
Please place your logos inside the pointers download vector file

16. MAIN NAME HERE
EVENT TITLE HERE
EVENT DESCRIPTION HERE
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Phasellus venenatis elit quis
ultrices sagittis. Nullam pulvinar nulla dolor,
a dignissim diam elementum nec. Sed
massa quam, hendrerit quis mauris ac,
molestie elementum mauris. Vivamus
diam tellus, bibendum blandit feugiat
sit amet, condimentum quis quam.
Etiam gravida dictum fermentum.
MAIN NAME HERE
Remember when exercise was fun? It can be again if you join us, and millions across Europe, for MOVE Week on 29 Sept. – 5 Oct. 2014. During MOVE Week you’ll rediscover
the pure fun of running, leaping, climbing, dancing and being active together. So find the event, group, team, sport or activity that moves you at moveweek.eu and join in.
event poster
DI Y posters
vertical
available for A3 size
Any Sans Serif font will do,
if it has BOLD and REGULAR
even better
16 Δ back to top
Please DO NOT CHAN GE
the MOVEWEEK EU visual
identity
Please DO NOT CHAN GE
the position of LOGOS
please DO NOT MOVE , CHAN GE
OR RESI ZE the MOVEWEEK LOGO
Please keep your event
description within 500
characters
You can change the photo,
but please BE CAREFUL
DON’T make it TOO BIG
Please place your logos inside the pointers
EVENT TITLE HERE
EVENT DESCRIPTION HERE
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Phasellus venenatis elit quis
ultrices sagittis. Nullam pulvinar nulla dolor,
a dignissim diam elementum nec. Sed
massa quam, hendrerit quis mauris ac,
molestie elementum mauris. Vivamus
diam tellus, bibendum blandit feugiat
sit amet, condimentum quis quam.
Etiam gravida dictum fermentum.
Detail 1:1
download vector file

17. -
PHYSICAL CLUB
ENTHUSIASM
EVENT TITLE HERE
time: 00:00
date: 00:00
place: ………………
EVENT DESCRIPTION HERE
Lorem ipsum dolor sit amet, consectetur adipisicing elit,
sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua. Ut enim ad minim veniam, quis nos-trud
exercitation ullamco laboris nisi ut aliquip ex
ea commodo consequat. Duis aute irure dolor
in reprehenderit in voluptate velit esse
cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui
officia deserunt mollit anim id
est laborum.Lorem ipsum
dolor sit amet, consecte-tur
adipisicing elit,
sed do eiusmod
tempor incidi-dunt
ut
Remember when exercise was fun? It can be again if you join us, and millions across Europe, for MOVE Week on 29 Sept. – 5 Oct. 2014.
Δ back to top 17
group, team, sport or activity that moves you at moveweek.eu and join in.
labore et
dolore
ma

18. MAIN NAME HERE
EVENT TITLE HERE
time: 00:00
date: 00:00
place: ………………………………
EVENT DESCRIPTION HERE
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus venenatis elit
quis ultrices sagittis. Nullam pulvinar nulla dolor, a dignissim diam elementum nec.
Sed massa quam, hendrerit quis mauris ac, molestie elementum mauris. Vivamus
diam tellus, bibendum blandit feugiat sit amet, condimentum quis quam. Etiam
gravida dictum fermentum.
Remember when exercise was fun? It can be again if you join us, and millions across Europe, for MOVE Week on 29 Sept. – 5 Oct. 2014.
During MOVE Week you’ll rediscover the pure fun of running, leaping, climbing, dancing and being active together. So find the event,
group, team, sport or activity that moves you at moveweek.eu and join in.
event poster
DI Y posters
horizontal
available for A3 size
You can change the
photo, but please
BE CAREFULL
DON’T make it
TOO BIG
18 Δ back to top
Please DO NOT CHAN GE
the MOVEWEEK vision
please DO NOT MOVE , CHAN GE
OR RESI ZE the MOVEWEEK LOGO
Please keep your
event descrip-tion
within 500
charakters
Please place your logos inside the pointers
Any Sans Serif
font will do,
if it has BOLD
and REGULAR
even better
Please DO NOT
CHAN GE
the position of
LOGOS
download vector file

19. Δ back to top 19
outdoor
billboard, citylight
print files
displayed size is 120 cm x180 cm
displayed size is 3 m x 4 m

20. Organisers: With the support of:
outdoor
billboard
print files
available size 4x3 m
Organisers: With the support of:
Organisers: With the support of:
Please place your logos inside the pointers
20 Δ back to top
This version of the billboard has
the option to add your logos
download vector file
download vector files

21. Δ back to top 21
Remember when exercise was fun? It can be again if you join us, and millions across Europe, for MOVE Week on
29 Sept. – 5 Oct. 2014. During MOVE Week you’ll rediscover the pure fun of running, leaping, climbing, dancing and
being active together. So find the event, group, team, sport or activity that moves you at moveweek.eu and join in.
Remember when exercise was fun? It can be again if you join us, and millions across Europe, for MOVE Week on
29 Sept. – 5 Oct. 2014. During MOVE Week you’ll rediscover the pure fun of running, leaping, climbing, dancing and
being active together. So find the event, group, team, sport or activity that moves you at moveweek.eu and join in.
outdoor
citylight
print filesavailable size 120x180 cm
Please place your logos here
download vector file
download vector file

22. event banners
print files
horizontal
Please place your logos here
22 Δ back to top
mesh vinyl perforated / textile
banner
Size: H100 cm x L 320 cm
Holding with grommets
download vector file1:10

23. Δ back to top 23
event banners
print files
vertical
mesh vinyl perforated / textile
banner
Size: H 320 cm x L 100 cm
Holding with grommets
download vector file 1:10

24. roll-up banner
print files
24 Δ back to top
download vector file

25. Δ back to top 25
folder
print files
download vector file

26. Promotional Materials
t-shirts – MA/volunteer
print files
26 Δ back to top
You have
two options
(VOLUNTEER or
ORGANISER )
You can translate
it into your
language
download vector file

27. Δ back to top 27
Promotional Materials
t-shirts – participants
print files
download vector file

28. Promotional Materials
bracelets
print files
28 Δ back to top
download vector file

29. Δ back to top 29
Promotional Materials
wristband
print files
2014
download vector file

30. Promotional Materials
tape/stickers
print files
30 Δ back to top
download vector file

31. Δ back to top 31
online materials
online banners
download files
728x90
160x600
300x250 300x600
download files

32. online materials
facebook covers
download files
32 Δ back to top
download files

33. Δ back to top 33
offline materials
photos
download files
will be available to DOWNLOAD
at moveweek.eu

34. thanks!
now you move
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