8. 3- What emotion does this Pamper Wipes advertisement solicit? Which attitude sequence would be the most likely for this product? “ Some things can be rough.” “ Her wipe shouldn’t be one of them.”
16. 3- Housing 22.7% 19.1% 25.0% Food 13.8% 13.6% 13.0% Transportation 11.6% 17.8% 16.0% Household expenses 11.1% 14.5% 11.0% Entertainment 9.3% 8.5% 4.5% Health care 5.1% 5.1% 5.0% Savings 4.7% 4.9% 10.0% Clothing 3.4% 5.4% 5.0% Education, child care 3.4% 2.1% 4.5% How Consumers Spend their Money Spending Category Survey Results Actual Expenditure Experts 1 st Column : What consumers said they spent in each category. 2 nd Column : What consumers actually spent in each category. 3 rd Column : What financial planners said consumer should spend in each category Source: James E. Reynolds, “An Exclusive Poll Shows We Spend Far More Than We Say and Save Far Less,” Money , October 1997, Vol. 26, No. 10, pp. 215-218.
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21. 3- What makes this advertisement appealing to teenagers? Is it an effective ad design? Discussion Slide
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23. 3- An advertisement directed to first families and the arrival of a new baby.
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