Online leads can engage in numbers. Offline leads can engage and convert. See what are the differences and the benefit of online and offline sales.

1. SEO para E-commerce
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Online / Offline

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ONLINE vs OFFLINE

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FACE TO FACE x ONLINE

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OFFLINE MARKETING
• When you're marketing offline, you want and need to capture
attention within 1 second.
• It's a noisy world, not only because of other businesses
competing with you, but because your prospects are also most
likely having a ton of thoughts drifting around their minds.
• So the only other way with offline marketing is to be quirky.

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ONLINE MARKETING
• People go online as either part of a daily routine (check email,
Facebook etc.), look for entertainment (YouTube) or look for
product(s)/service(s).
• For social media marketing success, you need to provide an
overwhelming amount of value.
• This also means that within 3 seconds, you need to:
1) Show that you can demonstrate value
2) Actually provide value through content marketing
3) Have a call-to-action (e.g. buy)

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OFFLINE MARKETING

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REVOLUTIONIZE YOUR ONLINE MARKETING

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IN ONLINE MARKETING

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LEADS

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TOP 10 LEAD SOURCES

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You can find more information accessing
•http://www.business2community.com/marketing/7-offline-marketing-strategies-support-online-
brand-01191059#5jtkI3JXp6j4dv4t.97
•http://blog.marketing.rakuten.co.uk/2015/01/29/how-to-link-your-online-marketing-activity-with-
offline-sales/
•https://www.linkedin.com/pulse/heres-biggest-difference-between-online-offline-marketing-alvin-
chua
•http://pt.slideshare.net/activedemand/online-vs-offline-marketing-a-case-for-small-business-
marketing
•http://relevance.com/how-to-build-consumer-trust-online-and-offline/
•http://www.emarketer.com/Article/Will-UK-Marketers-Finally-Close-Online-Offline-Gap/1011785
•http://www.salesforce.com/sales-cloud/resources/lead-conversion-online-offline.jsp

13. SEO para E-commerce
NoTopo Internet Marketing
Divulgação na Internet com foco em resultados
contato@notopo.com
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