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How to Be a Tradeshow STAR (in 20 Minutes)
- 1. Not shining your brightest at your tradeshows? Photo credit: Jason Eppink, flickr
- 3. Photo credit: Pewari, flickr
- 4. This ain’t your father’s tradeshow Photo credit: Derek K. Miller, flickr
- 5. Webinar Presenters Jocelyn Cook Product Marketing Evangelist, HRmarketer jocelyn@hrmarketer.com @JocelynGCook Rex Houlihan President, NorthStar Express Shipping Rhoulihan@NorthStarExpress.com 703-532-0520
- 6. Social SavvyLogistics Prowess + Photo credit: Dimitris Kalogeropoylosi, flickr You need…
- 7. Planning and Logistics (why it pays to plan ahead) Photo credit: WorldlamdInfo.com, flickr
- 8. 2. Confirmation – Prep for Shipping to Show 3. Close of Show- Move out 1. Pre-Show Planning
- 9. Photo credit: Tracey Adams, flickr Pre-Show Planning
- 10. Photo credit: Sarah Reid, flickr
- 11. Close of Show-Move Out
- 12. Even if you feel like this…
- 13. Cover all those basics and your tradeshow season is off to a great start!
- 14. Bringing it to the Next Level with Social Photo credit: Chris Lott, flickr
- 15. #SHRM14
- 16. Content
- 19. Related Hashtags
- 20. Tweet during the show
- 23. Wrapping It Up: Key Takeaways 1. Inventory your event material before every event throughout the year 2. Communicate with all parties what material is being shipped to the event, and where it is going after the event 3. Complete a Material Handling Agreement for your material, turn it into the Service Contractor...and keep a copy 4. Participate in the social conversation using the event twitter hashtag – before, during and after the show 5. Share a mix of your own content and other people’s content related to the event 6. Participate virtually in an event by sharing relevant content
- 24. Questions?
- 25. Additional Resources: The First-Timer’s Guide to Tradeshow Shipping http://hub.am/1nZTSUF The Tradeshow Shipping Blog (Don’t worry, it’s about more than just shipping) http://hub.am/1jNb75O #shrm14 Insights https://insight.hrmarketer.com/InsightReport/shrm14/
Editor's Notes
- Not shining your brightest at your tradeshows?
- Become a Trade Show STAR in 20 Minutes: Learn to Combine Timeless Techniques With Social Savvy to Make Your Tradeshow a Success
- (Get that gold star you deserve)
- (This ain’t your father’s tradeshow)
- (Get that gold star you deserve)
- 3 take always I want people to embrace Develop a consistent routine for shipping to & from your events Awareness of communicating to all parties* before, during and after the event Minimize unpleasant surprises by following steps 1 & 2. * Internal team, show site team, exhibit house team, printer team, shipper team * Internal team, show site team, exhibit house team, printer team, shipper team If something changes all parties would be better served with updated info.
- Pre-Show: Shipping Inventory Your Show Materials Review Event Show Kit Shipping Pickup and Dates Post Show Shipping Activities Photo credit: https://www.flickr.com/photos/bikracer/651729270
- Pre-Show: Confirmation Shipping to the Event- Update what is being sent- all parties updated Attach labels to each piece and print your housebill for a receipt Printed Confirmations for all show services ordered in advance kept in a Travel Binder Hotels and Travel for the Team Attending the Event
- Become a Trade Show STAR in 20 Minutes: Learn to Combine Timeless Techniques With Social Savvy to Make Your Tradeshow a Success
- Post-Show: Logistics Pack your display and all items- Bring a packing kit- tape, marker, pre printed labels Label & number each piece while packing Confirm pieces match what is written on the Material Handling Agreement ( form obtained from the Service Contractor) Complete the Material Handling Agreement and turn into the Service desk - Keep a copy!
- Here are those 3 takeaways again… Develop a consistent routine for shipping to & from your events- saves time, energy, and money Awareness of communicating to all parties* before, during and after the event Minimize unpleasant surprises by following steps 1 & 2. * Internal team, show site team, exhibit house team, printer team, shipper team If something changes all parties would be better served with updated info.
- Thanks Rex – so we understand how critical logistics are for your trade show success. Now let’s shift gears and discuss how to incorporate social media into your trade show participation.
- Participate in the social conversation using the event hashtag – before during and after the show * Hashtags are used to connect over twitter anyone participating in an event to share content, promote their booth, share insights from sessions, and more. * Add value to the event conversation – it’s not about making a sale – share content that relates to the event, whether it’s your own or someone else’s.
- Prepare for the event by viewing top articles being shared with the event hashtag Comment on blog posts, share other people’s content with your networks. And also study the conference agenda / sessions to understand the topics that attendees are interested in – consider sharing content around these topics
- Connect with Influencers * Increase your twitter reach by connecting with industry influencers
- Connecting w/ influencers who are relevant
- Use related hashtags to get more visibility for your tweets
- Tweet during the show * More than just about the giveaway at your booth – share photos from around the show floor, give shout outs to people you meet and other vendors
- Leverage the topics being discussed with event hashtags * Plan your own content related to trending topics being discussed with trade show social activity
- Participate remotely in conferences you are not exhibiting Pre and post show are the best times to participate * Best way to get noticed is sharing content that is non-promotional – provide some examples like our hashtag analysis, and things like this https://lo127.infusionsoft.com/app/page/84e0a21a265879fc0205aded9ca63083 * Pick events that relevant to your business that you can add value to the conversation And with that, we’ll wrap up the social savvy portion and move on to questions!