Case: Symphonical - Measured and Mangaged Innovation
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Presentation by Bjørn Haugland, CEO at Symphonical, at the final conference for the Measured and Mangaged Innovation Programme. Venue: Moderna Museet, Stockholm, Sweden
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Case: Symphonical - Measured and Mangaged Innovation
- 3. Competitive landscape Our vision is make it fun being productive… …with a visual, appealing and familiar interface Gaming Social networks Fun Personal productivity Business applications AND Productivity (or?)
- 4. 1ST INNOVATION RADAR PROFILE RESTART MARCH 2011 New interface Simpler New Management More fun New business model © 2011 -2012 WWW.NORDICINNOVATIION.ORG
- 5. Our strategic goals Log on Process support Progression Thought leadership Scalability Registration Effectiveness Targets Media coverage Performance Pricing Result Feedback Security Payment process Process integration Ranking Robustness User maturity Unpredictability Agility Ease of import Elevated attention Ease of administration People Challenge Metaphor Learning Discussion Social media Fun Visual aids Network Collaboration platforms Cool Navigation Sunk cost Object type Application Ideology Lean Identity ecosystem Standard Personal Hurdle Ease Reward Motivate Useful Lock-in Sharing Brand Community Platform s of use s Aquisition Stickyness Spread Embeddedness
- 6. INNOVATION RADAR PROFILES SURVEY 1 + 3 A consequence of enhancements within PROCESS & RELATIONSHIP: GOOGLE + Hangout © 2011 -2012 WWW.NORDICINNOVATIION.ORG
- 7. Innovation: CHANNEL - became one of 15 Google+ Hangout apps
- 8. 9
- 9. 5 steps from ideation to follow up Defined strategic areas: Platform, communication, value capture, channel and partnership Ideation/brainstorm on each area Structure/priority on these areas: FUN, EASE and EFFECTIVENESS Ideas that scores high on all above areas are defined as follow-up items. Follow up is defined as: Who does what when
- 10. SYMPHONICAL INNOVATION RADAR DEEP DIVE © 2011 -2012 WWW.NORDICINNOVATIION.ORG
- 11. © 2011 -2012 WWW.NORDICINNOVATIION.ORG 11 12
- 12. © 2011 -2012 WWW.NORDICINNOVATIION.ORG 12 13
- 13. © 2011 -2012 WWW.NORDICINNOVATIION.ORG 13 14
- 14. © 2011 -2012 WWW.NORDICINNOVATIION.ORG 14 15
- 15. © 2011 -2012 WWW.NORDICINNOVATIION.ORG 15 16
- 16. © 2011 -2012 WWW.NORDICINNOVATIION.ORG 16 17
- 17. Automated sales towards individuals Basic - fr e e + ad s App Monthly s fo tabl r premium & ph ets subsc riptions ones Free and p a id template s
- 18. 8% weekly growth = doubling every 10 weeks Symphonical in: -Norwegian, -English, -Russian, New partnership -Urdu, to be launched -Chinese -Italian many more to come 40 000 users in 130 countries Google+ Hangout partnership Growth in users
- 19. Symphonicals MMI experience Pro Good theoretical concept, easy to understand Good consultants Lots of value for money (free) Con No idea nor benchmark data base Too little hands on Too seldom interaction between sessions No follow up on decided concrete actions No actual consultancy on what works and not
- 20. Proposed MMI improvements Be more hands on during the workshops Define and follow up action points Follow up in meetings (define who is responsible for what when) without having to travel physically Build relevant benchmark re what is being done and what works Choose a modern collaborative platform to make it fun to get things done! ;-)
Notas do Editor
- PS: A low score on the Innovation Radar only means a low prioritizing of the innovation effort, and NOT that you’re not good at what you do
- PS: A low score on the Innovation Radar only means a low prioritizing of the innovation effort, and NOT that you’re not good at what you do
- We are going after the large global partners with millions of users - who sees an advantage in collaborating with a visual and familiar real time tool like Symphonical. Google is the first - and others will come. Tech partners, content partners, distribution partners.