Has your nonprofit posted any videos on YouTube? Why should you? We’ll examine how to create, post, embed, and drive traffic to videos – and photos – on YouTube and other social media sites. Learn how to do all these things for free or low cost. Learn what kinds of videos and photos to post, and how they can benefit you. We’ll examine how to build awareness, raise funds, recruit volunteers, spawn viral marketing, communicate effectively, build online communities, interact with constituents, and drive traffic to your website, blog, and social media. We’ll explore some interesting case studies. YouTube and other online videos are an effective way to connect with donors, build awareness for your cause, and raise more funds. What type of videos and content best connect with your donors and prospects? What steps do you need to take to incorporate YouTube in your fundraising strategy?

1. Sponsored by:
YouTube for Nonprofits: 25
Strategies To Attract Donors
Allan Pressel
August 6, 2013
Use Twitter Hashtag #npweb
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2. Sponsored by:
Protecting and Preserving the
Institutional Memories of
Nonprofits Since 1993
www.cjwconsulting.com
(866) 598-0430
info@cjwconsulting.com
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Coming Soon

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Today’s Speakers
Hosting:
Cheri J Weissman, CJW Consulting & Services, Inc.
Assisting with chat questions:
Jamie Maloney, 4Good
Part
Of:
Allan Pressel
CEO/Founder
PowerSite123

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Presented by:
Allan Pressel, CEO/founder
PowerSite123 (formerly known as CharityFinders)
877-456-3210
www.PowerSite123.com
Allan@PowerSite123.com
YouTube for Nonprofits:
25 Strategies To Attract Donors
Nonprofit Webinars
August 6, 2013

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You should strive to achieve
these goals for your video:
•Findability
•Stickiness
•Loyalty
•Referability
•Maximum conversion rate
•Dynamism
•Positive ROI
7 Key Goals of an Effective Online Video

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•Incite action
•Inspire
•Grow brand awareness
•Fundraise
•Wide audience
•Viral-ness
Other Goals

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Where should you post your videos?
 YouTube
 Your own channel
 Vimeo
 Your website
 E-newsletter
 E-mail blasts
 DVD
 Tons of other video sharing sites, including
 BlogTV
 Flickr
 MySpace
 MyVideo
 Photobucket
 SchoolTube

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Why should you post your videos on a
social media site?
 Easy
 Free
 Doesn’t require storage or bandwidth on your site/host
 Easy to embed within your site
 Findable by lots of visitors
 Easy to spread the word

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Production considerations
 Short
 Easy to see
 Large enough size
 Good sound quality
 Do-it-yourself vs. professional
 Plan everything
 Storyboard
 Script
 Shoot location
 Needed equipment
 Camera(s)
 Lighting
 Green screen

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Production considerations (cont.)
 Personnel
 Format
 Image montage
 Voiceover
 Graphics
 Animation
 Transition effects
 Talking head
 Interview
 Video magazine
 Documentary
 Story
 Publish quickly
 Label your video
 Title (eye-catching!)
 Tags
 Descriptions

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Cool technology
• Client/donor thank you videos
• Video spokesperson
• Animoto

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Share Your Video
 YouTube
 Facebook
 Twitter
 MySpace
 Blogs
 www.digg.com
 www.mixx.com
 www.delicious.com
 Recommend through StumbleUpon

14. © PowerSite123, proprietary & confidential, not for reproduction
Share Your Video (cont.)
 Press release
 www.eReleases.com ($319)
 www.prlog.org (free)
 www.helpareporter.com
 Video email
 www.mailvu.com
 QR code driving people to your video or landing page
 www.qrstuff.com

15. © PowerSite123, proprietary & confidential, not for reproduction
Private Internet Consultation
I’d like to offer each of you a free private Internet consultation
 One hour
 Consultation includes:
 PowerSite123’s assessment of your site/social
media/SEO/marketing
 Recommendations
 How to easily implement all recommendations
 In person or by webinar
 Include anyone you want (e.g., CEO/ED, board, etc.)
 In one location or several
 We’ll contact you in 1-2 days to schedule the consultation

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Technical considerations
 Don’t use Flash
 Use HTML5 (incorporates video playback)
 Video Spokesperson (VSP)
 Links between website, social media, blog, e-newsletter, video
 Non-linear editing
 Licenses/copyrights
 Tiny URL (www.tinyurl.com)

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Content considerations
 Who is the intended audience?
 What action(s) would you like them to take?
 Will you include specific calls to action?
 How will you achieve the desired emotional appeal
 Music
 Montage
 Graphics
 Animation
 Humor
 Shelf life
 Interactivity
 Discuss issues
 Ask questions
 Invite responses, feedback
 Links
 Dynamic content

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Tools to produce/edit your videos
 cnet.com
 YouTube Downloader
 PhotoScape
 Windows MovieMaker
 VideoSpiritPro
 PowerPoint, Keynote
 MAGIX
 Animoto

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Types of videos
 Testimonial
 Client
 Client’s family
 Donor
 Volunteer
 Staff
 Board member
 Industry expert
 Celebrity
 Tribute
 Awards ceremony
 Major donor
 Major volunteer
 Long-term
employee
 Event
 Highlights
 Performer
 Speaker
 Conference
 Keynote
 Breakout sessions
 Workshops, seminars
 Webinars
 Podcasts
 Organizational history
 Biographical
 PSA
 Marketing
 Capital campaign
 Accomplishments
 Membership recruitment
 Field work
 iReport

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Sample VIDEO Approach:
Success Story
 Call to action on your home page
 Success story synopses (including
pictures)
 Provide information people are actually
interested in… ...but not all the information
 Give the reader a reason to click thru to the
video
 Success story of the month
 Other success stories

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An Effective ONLINE VIDEO Strategy:
5 Steps
1. Define Content Strategy
 what content your organization needs
 how you are going to develop it
 how you are going to accomplish this content strategy
 Target Audiences
 Target Messages
 Target Transactions
2. Produce
3. Edit/Proof
4. Publish
5. Maintain/Update

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“Don’t”s
 “Don’t say a little in so many words but a
great deal in a few.” (Pythagoras)
 Make your videos hard to find
 Use old or obsolete stories
 Automatically play sound

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“Do”s: Developing your style
 Incorporate humor
 Consistency with your branding, mission,
and image
 Each story should have a purpose
 Present your nonprofit and cause in a
positive light
 Tug at their heartstrings, get them to
believe in your mission and want to
support it

24. © PowerSite123, proprietary & confidential, not for reproduction
“Do”s: Developing Your Content
 Engage: have an attention grabbing opening
 Interest: present about what the website visitor wants
to see/hear, not what you want to tell them
 Entertain
 Inspire
 Motivate to take action
 Be concise
 Be credible
 Ensure all videos are well-written/produced, error-
free, and up-to-date

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“Do”s: Navigation
 Easy to find/navigate
 Hierarchical/drill-down

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“Do”s: Use Images
 Pictures
 Kids
 Animals
 Graphics
 Animation
 Images should be:
 Large enough
 Of a sufficiently narrow subject
 Good resolution
 Small file size
 Properly cropped
 Including a caption

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“Do”s: Interact With YOUR VIEWERS
 Feedback
 Referrals
 Polls
 Blogs
 Online Q&A
 E-mail list sign-up
 Video submittal
 Landing page/call-to-action

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Thanks!
Allan Pressel
allan@PowerSite123.com
www.PowerSite123.com
310-793-9707
877-456-3210
PowerSite123
641 21st St.
Hermosa Beach, CA 90254