SlideShare uma empresa Scribd logo
1 de 25
Baixar para ler offline
The Keys to Successful Nonprofit Blogging
         that Drives Engagement

              Claire Axelrad

              January 15, 2013



A Service
   Of:                 Sponsored by:
Protecting and Preserving the     www.cjwconsulting.com
            Institutional Memories of
            Nonprofits Since 1993                     (866) 598-0430
                                              info@cjwconsulting.com



A Service
   Of:                                      Sponsored by:
Affordable collaborative data
             management in the cloud.

A Service
   Of:                     Sponsored by:
Today’s Speaker




                                      Claire Axelrad
                                           Principal
                                Axelrad Social Benefit Consulting

Assisting with chat questions:                                                            Hosting:
Jamie Maloney, Nonprofit Webinars                 Cheri J Weissman, CJW Consulting & Services, Inc.

A Service
   Of:                                             Sponsored by:
The Keys to Nonprofit Blogging
        that Drives Engagement

How to:
build a better mousetrap,
learn to love mice and vice-versa, and
get the mice to help you fulfill your goals.
Learn:

   Little-understood factors affecting
    your blog readership; Content;
    Plan; Accessibility

   How to build a blog worth sharing;
    Relatable; Conversational;
    Actionable

   Why your promotion strategy
    sucks, and how to fix it! Share;
    Shareable; Talk; Search

   Why a blog is important-summary
First: Why a Blog is Key
   Establishes you as a ‘thought leader’ and ‘go-to’ resource.

   Generates leads (e.g., potential advocates, volunteers. donors and
    participants).

   Improves SEO for website.

   Improves your credibility;
    people trust blogs.
People trust info rec’d from blogs
more than that from FB or Twitter*

*Social Media Examiner 7 Reasons to Rethink Your Blogging Strategy: New Research
KEY: Blogs are your Content Hub
Blogs are like ‘case statements. They assure you have a consistent stream of fresh, timely new content
you can repurpose - Tweet, post on Facebook, share on LinkedIn, use in your e-news, hard copy news -
and provide testimonials (from comments) you can post on your website.

•   Social media is content driven
•   Blogs enable quick content creation that is here and now
•   Blogging puts a human face to your organization, enabling you to tell relatable stories
•   Blogging enables action. Report on breaking news. Ask for advocacy actions; emergency $$
•   Search engines find blog content more easily than website content
•   Analytic tools installed on your blog make it easy for you to tell what content folks care about
•   Blogs gave birth to the notion of the “social web” and enabling building community

Blogs are an easy-to-use content platform.
Little-Understood Factors
          Affecting Your Blog Readership
Content CPA - content must be:

Constituent-centered, high quality and
      relevant to the audience,
Planful and
Accessible or it’s akin to
(1) spending a fortune on an ad
      for bread; then having only a
      tasteless loaf that no one will
      want to come back for again
      once they’ve tried it; or

(2)   spending a fortune to
      sell bread to folks who
      are gluten intolerant.
Constituent-centered, high quality
    and relevant to the audience

What are your constituents greatest
problems?

What can you do to make their lives
easier? More meaningful?

Your blog is not about you; it’s about
your constituents.

Brainstorm/research ways to provide
value.

Here are some tips
to put the “C” in customer-centered,
planful, accessible content.
How to show folks you know them and
         make your content customer-centered.

1. Brainstorm customers’   top problems/Verify with 3rd party sources.

2. Search on Google “[your subject} FAQs” or “Top [your subject] problems” or “The
     best reasons to [your subject]” or “Why is/are [your subject] important?”

3. “Look inside” Amazon book Table of Contents. Find info that points to customer
     problems; unanswered questions.


                                      LOTS OF FODDER FOR BLOG POSTS INSIDE:
                                      What’s wrong with American schools?
                                      How to make school a magical place?
                                      How to put adults and children on the fast track?
                                      How to raise the bar for everybody?
More on finding customer-centered
         content through your own research

4. Read Amazon book reviews. See what problems
     reviewers feel books fail to answer; also see what
     reviewers find helpful and want to learn more about:
         19 Reviews 5 star: (0)4 star: (7)3 star: (7)2 star: (3)1 star: (2)
          I was hoping for lessons that would work "in any school"
         What if regular public schools could de-enroll students that don't perform or that
            present behavioral problems as can charter schools?
         I did get some new ideas on what to read to my kids which I appreciate.


5. Ask folks to tell you their challenges. Create a survey.
    Choices include online service like Qualaroo to put a
    one question survey on your blog; writing a post
    requesting visitors to answer questions in the
    comments; using Survey Monkey or Google Docs to
    pose a question like “What question about [your charity
    or subject] do you most want answered?”

6. Review “Answers” and “Q & A” sites for your
     industry (e.g. Linkedin; Yahoo Answers; Quora).
Planful content strategy for your blog
                         Be intentional and
                          consistent. Don’t wing it.

                         Build an editorial calendar.
                          [free template at “The Business Blog
                          Editorial Calendar Every Marketer
                          Needs” by Andrew Fosbrook of
                          Hubspot].

                         Get multiple mileage from
                          hot topics – select different
                          angles

                         Target different audience
                          segments.

                         Consider different authors
Accesible content strategy for your blog
1.Spend some time on titles. You want
folks to find you when they search.
Be actionable “How to…” “6 Ways To…”
Be brief and punchy (8 words or less)
Be clear
Be authoritative
Be keyword conscious
Be intriguing

2. Copy should be “just right” in length
and front-loaded
Be concise and quality (500 – 1500 words)
Be in plain sight. Don’t bury the good stuff.
(Put it at the check-out counter. Don’t bury it on the
bottom shelf in the middle aisle.)

3. NOTE: Don’t forget to be mobile
friendly
How to Build an Engaging Blog
    Worth Sharing


Engagement RCA - content
   must be:


Relatable,
Conversational,
Actionable
Relatable engagement
OLD:
1.   What I’ll tell you
2.   I’m telling you
3.   I told you

NEW:
1.   How I feel
2.   What have you felt?
3.   Ways we’ve found to deal with…

SHARE; Don’t Tell
    Telling = Monologue
    Sharing = Describing emotion,
     intent and observation
     It’s relatable!
Conversational engagement
    Speak to the heart; not the head

-- No corporate-speak trying to sound
     smart
-- No “we”; use “you.” Speak directly to
     your reader, and not in 3rd person

    Tone should be conversational;
     not formal or stilted –

-- Is it like you talk? Read it aloud, fast.
-- Use contractions
-- Cut adjectives
-- Use phrases

    Use personas; picture who you’re
     writing to –
-- Demographic? Lifestyle? Interests?          Know who you’re talking to.
-- Who influences them?                        You can’t have a good conversation with
                                               someone you know nothing about
-- Personal goals?
Actionable engagement
     BIGGIE: Join our email list.
      If you aren’t systematically capturing emails – if you don’t have a well-designed opt-in form with
      a headline describing the benefits of joining your mailing list – then this is the #1 reason your
      promotion strategy sucks. Why? For many blogs, 70-80% of visitors are new and will never
      return (per Social Media Examiner). But if you can deliver your posts directly to people’s in-
      boxes, that’s the height of accessibility.


Tips:
Use form-maker offered by email service provider.
      (Aweber and MailChimp have good tools)
Hire a designer/programmer (around $100)
Use a plug-in (Opt-in Skin is a good one)




     Include Call To Action (CTA) in every post. If you don’t
     ask folks to comment, share, volunteer, give… they simply won’t do it.
     Give first by sharing valuable information. Then ask.
Why Your Blog Promotion Strategy
        Sucks and How to Fix It
Promotion SSTS – you need a Super
    Sonic Transport System that enables:

Sharing (what you do)
Shareability (what others do)
Talking (you and others dialogue)
Search (how folks find you)
Your brand is not just you talking; it’s
   other folks talking about you. Your
   job is to make this easy.
Share widely to promote your blog
     Your blog needs a social media
      support system. Use share buttons to
      promote your posts on popular social media
      sites. (most common are Twitter, FB, G+,
      LinkedIn – but test for yourself).

--    Learn best practices. Use #hashtag;
      @twitterhandles (not @sharethis – because no
      one will find you again).
--    Use images. They inspire clicks, and make
      pinning to Pinterest or posting to FB easy.
--    Consider timesavers like Buffer or HootSuite
      to simplify sharing posts on multiple platforms.

     Assure you’ve got working “follow
      me” buttons for the sites frequented
      by your constituents.

     Email about your posts

     Include blog links in your e-news.

     Ask key stakeholders to share your
      blog.
Shareability makes it easy for
      readers to become evangelists

   Fully integrate user-
    friendly social
    sharing.
    -- Buttons at the top of post
    -- Buttons at the end of post

   Don’t forget a “Share
    by Email” button. It’s
    still the #1 way people share
    blog posts. (Followed by FB;
    Twitter).
Talking builds reputation and develops
         relationships with those who share values

     Discussion forums are
      magnets for those already
      interested in your area of
      expertise Find where your ‘peeps’
      hang out; hang there.
      -- LinkedIn; Yahoo Answers; Quora

     Ask for comments at end of
      every post

     Guest authors will promote
      what they write for you

     Comment on other blogs to
      establish credibility and build
      relationships

     Find your influencers and ask
      them to share your posts
Manu, via flickr (Creative Commons license)
Search is what assures people find you
   Don’t stress.     Google loves blogs since they have fresh
    content. Best place to put your energy is in creating relevant
    content that you post on a regular schedule (and if you’ve done your
    research about what your audience is looking for you’ll have naturally honed in
    on the right key words).


   Do engage in a minimum of SEO optimization
    however.
    -- Create SEO title tags and meta descriptions for your homepage,
    top pages (e.g. “about us”) and your posts.
    -- Include ALT tags for images on your posts.
    -- Use header tags within your post content. (Makes posts more readable;
    helps   with search if you’ve included key words.


   Install Google analytics; Learn to use the reports and
    tools. You want to know where your traffic comes from and which posts are
    most popular (Google Analyticator, a WP plugin, makes it easy to install in a
    few clicks).
Find listings for our current season
          of webinars and register at:

            NonprofitWebinars.com


A Service
   Of:                     Sponsored by:

Mais conteúdo relacionado

Mais procurados

How to Create Unforgettable Facebook Content
How to Create Unforgettable Facebook ContentHow to Create Unforgettable Facebook Content
How to Create Unforgettable Facebook ContentPost Planner
 
Jumpstart - 02/01/2015
Jumpstart - 02/01/2015Jumpstart - 02/01/2015
Jumpstart - 02/01/2015Tom Hartman
 
Social Media Strategies for Bloggers at Any Stage - Janet Stauble
Social Media Strategies for Bloggers at Any Stage - Janet StaubleSocial Media Strategies for Bloggers at Any Stage - Janet Stauble
Social Media Strategies for Bloggers at Any Stage - Janet StaublePhilip Taylor
 
Social Media Hacks To Fuel Your Content Marketing
Social Media Hacks To Fuel Your Content MarketingSocial Media Hacks To Fuel Your Content Marketing
Social Media Hacks To Fuel Your Content MarketingLauren Licata Funk
 
How to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per weekHow to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per weekiflslangby
 
Facebook Bootcamp - Facebook Content Strategy By Natalie Alaimo
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoFacebook Bootcamp - Facebook Content Strategy By Natalie Alaimo
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
 
Brooklyn Center for Media Education: Basic Marketing Techniques 2012
Brooklyn Center for Media Education: Basic Marketing Techniques 2012Brooklyn Center for Media Education: Basic Marketing Techniques 2012
Brooklyn Center for Media Education: Basic Marketing Techniques 2012briccommunitymedia
 
How to use web and social media to create buzzworthy events
How to use web and social media to create buzzworthy eventsHow to use web and social media to create buzzworthy events
How to use web and social media to create buzzworthy eventsJaime Steele
 
Using the web and social media to create buzzworthy events
Using the web and social media to create buzzworthy eventsUsing the web and social media to create buzzworthy events
Using the web and social media to create buzzworthy eventsJaime Steele
 
Grow Customer Loyalty with Facebook in 7 Easy Steps
Grow Customer Loyalty with Facebook in 7 Easy StepsGrow Customer Loyalty with Facebook in 7 Easy Steps
Grow Customer Loyalty with Facebook in 7 Easy StepsFivestars
 
Creating Engaging Content For Web, Mobile and Social Media
Creating Engaging Content For Web, Mobile and Social MediaCreating Engaging Content For Web, Mobile and Social Media
Creating Engaging Content For Web, Mobile and Social MediaContentworks Agency
 
Passle MarketingCamp Mar 2016 - Content Marketing For Business
Passle MarketingCamp Mar 2016 - Content Marketing For BusinessPassle MarketingCamp Mar 2016 - Content Marketing For Business
Passle MarketingCamp Mar 2016 - Content Marketing For BusinessBen Mumby-Croft
 
Content Marketing For Beginners
Content Marketing For BeginnersContent Marketing For Beginners
Content Marketing For BeginnersMWI Hong Kong
 
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
 
Telling the Workforce Story with Social Media
Telling the Workforce Story with Social MediaTelling the Workforce Story with Social Media
Telling the Workforce Story with Social MediaMichele Martin
 
Standing out in a crowded room jon klubnik marketing your small business
Standing out in a crowded room   jon klubnik marketing your small businessStanding out in a crowded room   jon klubnik marketing your small business
Standing out in a crowded room jon klubnik marketing your small businessJon Klubnik
 

Mais procurados (20)

How to Create Unforgettable Facebook Content
How to Create Unforgettable Facebook ContentHow to Create Unforgettable Facebook Content
How to Create Unforgettable Facebook Content
 
Jumpstart - 02/01/2015
Jumpstart - 02/01/2015Jumpstart - 02/01/2015
Jumpstart - 02/01/2015
 
Social Media Strategies for Bloggers at Any Stage - Janet Stauble
Social Media Strategies for Bloggers at Any Stage - Janet StaubleSocial Media Strategies for Bloggers at Any Stage - Janet Stauble
Social Media Strategies for Bloggers at Any Stage - Janet Stauble
 
TechBA- Marketing for Startups and Small Biz
TechBA- Marketing for Startups and Small BizTechBA- Marketing for Startups and Small Biz
TechBA- Marketing for Startups and Small Biz
 
Social Media Hacks To Fuel Your Content Marketing
Social Media Hacks To Fuel Your Content MarketingSocial Media Hacks To Fuel Your Content Marketing
Social Media Hacks To Fuel Your Content Marketing
 
How to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per weekHow to use facebook and pinterest in 30 minutes per week
How to use facebook and pinterest in 30 minutes per week
 
Facebook Bootcamp - Facebook Content Strategy By Natalie Alaimo
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoFacebook Bootcamp - Facebook Content Strategy By Natalie Alaimo
Facebook Bootcamp - Facebook Content Strategy By Natalie Alaimo
 
Brooklyn Center for Media Education: Basic Marketing Techniques 2012
Brooklyn Center for Media Education: Basic Marketing Techniques 2012Brooklyn Center for Media Education: Basic Marketing Techniques 2012
Brooklyn Center for Media Education: Basic Marketing Techniques 2012
 
Laura Adams
Laura AdamsLaura Adams
Laura Adams
 
How to use web and social media to create buzzworthy events
How to use web and social media to create buzzworthy eventsHow to use web and social media to create buzzworthy events
How to use web and social media to create buzzworthy events
 
Using the web and social media to create buzzworthy events
Using the web and social media to create buzzworthy eventsUsing the web and social media to create buzzworthy events
Using the web and social media to create buzzworthy events
 
Grow Customer Loyalty with Facebook in 7 Easy Steps
Grow Customer Loyalty with Facebook in 7 Easy StepsGrow Customer Loyalty with Facebook in 7 Easy Steps
Grow Customer Loyalty with Facebook in 7 Easy Steps
 
Creating Engaging Content For Web, Mobile and Social Media
Creating Engaging Content For Web, Mobile and Social MediaCreating Engaging Content For Web, Mobile and Social Media
Creating Engaging Content For Web, Mobile and Social Media
 
Passle MarketingCamp Mar 2016 - Content Marketing For Business
Passle MarketingCamp Mar 2016 - Content Marketing For BusinessPassle MarketingCamp Mar 2016 - Content Marketing For Business
Passle MarketingCamp Mar 2016 - Content Marketing For Business
 
Content Marketing For Beginners
Content Marketing For BeginnersContent Marketing For Beginners
Content Marketing For Beginners
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...
 
Telling the Workforce Story with Social Media
Telling the Workforce Story with Social MediaTelling the Workforce Story with Social Media
Telling the Workforce Story with Social Media
 
BlogLab
BlogLabBlogLab
BlogLab
 
Standing out in a crowded room jon klubnik marketing your small business
Standing out in a crowded room   jon klubnik marketing your small businessStanding out in a crowded room   jon klubnik marketing your small business
Standing out in a crowded room jon klubnik marketing your small business
 

Semelhante a The Keys to Successful Nonprofit Blogging that Drives Engagement

Social Media Marketing for Real Estate Professionals
Social Media Marketing for Real Estate ProfessionalsSocial Media Marketing for Real Estate Professionals
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
 
Top 5 content marketing tips for attracting high quality traffic
Top 5 content marketing tips for attracting high quality trafficTop 5 content marketing tips for attracting high quality traffic
Top 5 content marketing tips for attracting high quality trafficMoodyo Social Social
 
What's all the blog about?
What's all the blog about?What's all the blog about?
What's all the blog about?jgold9
 
Content Drives eDM Engagement
 Content Drives eDM Engagement Content Drives eDM Engagement
Content Drives eDM EngagementDavid Barnes
 
Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerContent Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerY'all Connect
 
Personal Branding & Digital Marketing
Personal Branding & Digital Marketing Personal Branding & Digital Marketing
Personal Branding & Digital Marketing Pam Perry
 
Why Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media EffortsWhy Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media EffortsWill Davis
 
AJLI - Implementing Social Networks
AJLI - Implementing Social NetworksAJLI - Implementing Social Networks
AJLI - Implementing Social NetworksHoward Greenstein
 
Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Impo...
Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Impo...Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Impo...
Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Impo...Vanguard Technology
 
Attract Great Talent – How to tell an authentic story about life at your com...
Attract Great Talent –  How to tell an authentic story about life at your com...Attract Great Talent –  How to tell an authentic story about life at your com...
Attract Great Talent – How to tell an authentic story about life at your com...Rebecca Feldman
 
Sonix Social Media LinkedIn Presentation
Sonix Social Media LinkedIn PresentationSonix Social Media LinkedIn Presentation
Sonix Social Media LinkedIn PresentationJasonSonixStudio
 
Growth Hacking Your Social Media
Growth Hacking Your Social MediaGrowth Hacking Your Social Media
Growth Hacking Your Social MediaImagine
 
The Three A\'s of Social Media Branding
The Three A\'s of Social Media BrandingThe Three A\'s of Social Media Branding
The Three A\'s of Social Media BrandingSEPATON
 
Jennifer Neeley Presentation 2
Jennifer Neeley Presentation 2Jennifer Neeley Presentation 2
Jennifer Neeley Presentation 2Mediabistro
 
User acquisition myths tips and tricks
User acquisition   myths tips and tricksUser acquisition   myths tips and tricks
User acquisition myths tips and tricksBonny Lai
 
The Beginner's Guide to Blog Optimization & Content Promotion
The Beginner's Guide to Blog Optimization & Content PromotionThe Beginner's Guide to Blog Optimization & Content Promotion
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
 

Semelhante a The Keys to Successful Nonprofit Blogging that Drives Engagement (20)

Social Media Marketing for Real Estate Professionals
Social Media Marketing for Real Estate ProfessionalsSocial Media Marketing for Real Estate Professionals
Social Media Marketing for Real Estate Professionals
 
Top 5 content marketing tips for attracting high quality traffic
Top 5 content marketing tips for attracting high quality trafficTop 5 content marketing tips for attracting high quality traffic
Top 5 content marketing tips for attracting high quality traffic
 
Blogging Webinar
Blogging WebinarBlogging Webinar
Blogging Webinar
 
What's all the blog about?
What's all the blog about?What's all the blog about?
What's all the blog about?
 
Content Drives eDM Engagement
 Content Drives eDM Engagement Content Drives eDM Engagement
Content Drives eDM Engagement
 
Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerContent Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
 
GBTC Rightsource Corporate Blogging
GBTC Rightsource Corporate BloggingGBTC Rightsource Corporate Blogging
GBTC Rightsource Corporate Blogging
 
Personal Branding & Digital Marketing
Personal Branding & Digital Marketing Personal Branding & Digital Marketing
Personal Branding & Digital Marketing
 
Why Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media EffortsWhy Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media Efforts
 
AJLI - Implementing Social Networks
AJLI - Implementing Social NetworksAJLI - Implementing Social Networks
AJLI - Implementing Social Networks
 
Self Branding for College Students Using Social Media
Self Branding for College Students Using Social Media Self Branding for College Students Using Social Media
Self Branding for College Students Using Social Media
 
Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Impo...
Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Impo...Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Impo...
Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Impo...
 
Attract Great Talent – How to tell an authentic story about life at your com...
Attract Great Talent –  How to tell an authentic story about life at your com...Attract Great Talent –  How to tell an authentic story about life at your com...
Attract Great Talent – How to tell an authentic story about life at your com...
 
Sonix Social Media LinkedIn Presentation
Sonix Social Media LinkedIn PresentationSonix Social Media LinkedIn Presentation
Sonix Social Media LinkedIn Presentation
 
Growth Hacking Your Social Media
Growth Hacking Your Social MediaGrowth Hacking Your Social Media
Growth Hacking Your Social Media
 
The Three A\'s of Social Media Branding
The Three A\'s of Social Media BrandingThe Three A\'s of Social Media Branding
The Three A\'s of Social Media Branding
 
Jennifer Neeley Presentation 2
Jennifer Neeley Presentation 2Jennifer Neeley Presentation 2
Jennifer Neeley Presentation 2
 
User acquisition myths tips and tricks
User acquisition   myths tips and tricksUser acquisition   myths tips and tricks
User acquisition myths tips and tricks
 
The Beginner's Guide to Blog Optimization & Content Promotion
The Beginner's Guide to Blog Optimization & Content PromotionThe Beginner's Guide to Blog Optimization & Content Promotion
The Beginner's Guide to Blog Optimization & Content Promotion
 
6 Steps To Solid Content Marketing Plan
6 Steps To Solid Content Marketing Plan6 Steps To Solid Content Marketing Plan
6 Steps To Solid Content Marketing Plan
 

Mais de 4Good.org

Leadership For A New Era
Leadership For A New EraLeadership For A New Era
Leadership For A New Era4Good.org
 
On Today's Menu: Your Successful Grant Proposal
On Today's Menu: Your Successful Grant ProposalOn Today's Menu: Your Successful Grant Proposal
On Today's Menu: Your Successful Grant Proposal4Good.org
 
Successfully Outsourcing Your Accounting Function
Successfully Outsourcing Your Accounting FunctionSuccessfully Outsourcing Your Accounting Function
Successfully Outsourcing Your Accounting Function4Good.org
 
Inbound Marketing & Millennial Donors: A Perfect Marriage
Inbound Marketing & Millennial Donors: A Perfect MarriageInbound Marketing & Millennial Donors: A Perfect Marriage
Inbound Marketing & Millennial Donors: A Perfect Marriage4Good.org
 
Building your brand – A practical guide for nonprofit organizations
Building your brand – A practical guide for nonprofit organizationsBuilding your brand – A practical guide for nonprofit organizations
Building your brand – A practical guide for nonprofit organizations4Good.org
 
Beyond Fundraising
Beyond FundraisingBeyond Fundraising
Beyond Fundraising4Good.org
 
Involving Volunteers in Your Fundraising
Involving Volunteers in Your FundraisingInvolving Volunteers in Your Fundraising
Involving Volunteers in Your Fundraising4Good.org
 
What’s a Mission Statement Worth?
What’s a Mission Statement Worth?What’s a Mission Statement Worth?
What’s a Mission Statement Worth?4Good.org
 
e-Strategy for Your Nonprofit (Cast Your NET, Catch More Fish: Effective Inte...
e-Strategy for Your Nonprofit (Cast Your NET, Catch More Fish: Effective Inte...e-Strategy for Your Nonprofit (Cast Your NET, Catch More Fish: Effective Inte...
e-Strategy for Your Nonprofit (Cast Your NET, Catch More Fish: Effective Inte...4Good.org
 
Key Leadership Factors for Fundraising Success
Key Leadership Factors for Fundraising SuccessKey Leadership Factors for Fundraising Success
Key Leadership Factors for Fundraising Success4Good.org
 
Barriers to Change: Understanding Roadblocks to Progress in Organizations and...
Barriers to Change: Understanding Roadblocks to Progress in Organizations and...Barriers to Change: Understanding Roadblocks to Progress in Organizations and...
Barriers to Change: Understanding Roadblocks to Progress in Organizations and...4Good.org
 
Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...
Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...
Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...4Good.org
 
Asking Rights
Asking RightsAsking Rights
Asking Rights4Good.org
 
Four Great Hormones to Stimulate Well-Being
Four Great Hormones to Stimulate Well-BeingFour Great Hormones to Stimulate Well-Being
Four Great Hormones to Stimulate Well-Being4Good.org
 
The Power of the Welcome Series
The Power of the Welcome SeriesThe Power of the Welcome Series
The Power of the Welcome Series4Good.org
 
On Today's Menu: Your Successful Grant Proposal
On Today's Menu: Your Successful Grant ProposalOn Today's Menu: Your Successful Grant Proposal
On Today's Menu: Your Successful Grant Proposal4Good.org
 
Mission and Leadership: Work Motivation That Strikes a Chord
Mission and Leadership: Work Motivation That Strikes a ChordMission and Leadership: Work Motivation That Strikes a Chord
Mission and Leadership: Work Motivation That Strikes a Chord4Good.org
 
Affordable Special Events Data Tracking and Analysis
Affordable Special Events Data Tracking and AnalysisAffordable Special Events Data Tracking and Analysis
Affordable Special Events Data Tracking and Analysis4Good.org
 
Have You Been Sequestered?—Developing Diverse Sources of Revenue
Have You Been Sequestered?—Developing Diverse Sources of RevenueHave You Been Sequestered?—Developing Diverse Sources of Revenue
Have You Been Sequestered?—Developing Diverse Sources of Revenue4Good.org
 
The Budget Primer: Building and Using Budgets Better
The Budget Primer: Building and Using Budgets BetterThe Budget Primer: Building and Using Budgets Better
The Budget Primer: Building and Using Budgets Better4Good.org
 

Mais de 4Good.org (20)

Leadership For A New Era
Leadership For A New EraLeadership For A New Era
Leadership For A New Era
 
On Today's Menu: Your Successful Grant Proposal
On Today's Menu: Your Successful Grant ProposalOn Today's Menu: Your Successful Grant Proposal
On Today's Menu: Your Successful Grant Proposal
 
Successfully Outsourcing Your Accounting Function
Successfully Outsourcing Your Accounting FunctionSuccessfully Outsourcing Your Accounting Function
Successfully Outsourcing Your Accounting Function
 
Inbound Marketing & Millennial Donors: A Perfect Marriage
Inbound Marketing & Millennial Donors: A Perfect MarriageInbound Marketing & Millennial Donors: A Perfect Marriage
Inbound Marketing & Millennial Donors: A Perfect Marriage
 
Building your brand – A practical guide for nonprofit organizations
Building your brand – A practical guide for nonprofit organizationsBuilding your brand – A practical guide for nonprofit organizations
Building your brand – A practical guide for nonprofit organizations
 
Beyond Fundraising
Beyond FundraisingBeyond Fundraising
Beyond Fundraising
 
Involving Volunteers in Your Fundraising
Involving Volunteers in Your FundraisingInvolving Volunteers in Your Fundraising
Involving Volunteers in Your Fundraising
 
What’s a Mission Statement Worth?
What’s a Mission Statement Worth?What’s a Mission Statement Worth?
What’s a Mission Statement Worth?
 
e-Strategy for Your Nonprofit (Cast Your NET, Catch More Fish: Effective Inte...
e-Strategy for Your Nonprofit (Cast Your NET, Catch More Fish: Effective Inte...e-Strategy for Your Nonprofit (Cast Your NET, Catch More Fish: Effective Inte...
e-Strategy for Your Nonprofit (Cast Your NET, Catch More Fish: Effective Inte...
 
Key Leadership Factors for Fundraising Success
Key Leadership Factors for Fundraising SuccessKey Leadership Factors for Fundraising Success
Key Leadership Factors for Fundraising Success
 
Barriers to Change: Understanding Roadblocks to Progress in Organizations and...
Barriers to Change: Understanding Roadblocks to Progress in Organizations and...Barriers to Change: Understanding Roadblocks to Progress in Organizations and...
Barriers to Change: Understanding Roadblocks to Progress in Organizations and...
 
Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...
Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...
Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...
 
Asking Rights
Asking RightsAsking Rights
Asking Rights
 
Four Great Hormones to Stimulate Well-Being
Four Great Hormones to Stimulate Well-BeingFour Great Hormones to Stimulate Well-Being
Four Great Hormones to Stimulate Well-Being
 
The Power of the Welcome Series
The Power of the Welcome SeriesThe Power of the Welcome Series
The Power of the Welcome Series
 
On Today's Menu: Your Successful Grant Proposal
On Today's Menu: Your Successful Grant ProposalOn Today's Menu: Your Successful Grant Proposal
On Today's Menu: Your Successful Grant Proposal
 
Mission and Leadership: Work Motivation That Strikes a Chord
Mission and Leadership: Work Motivation That Strikes a ChordMission and Leadership: Work Motivation That Strikes a Chord
Mission and Leadership: Work Motivation That Strikes a Chord
 
Affordable Special Events Data Tracking and Analysis
Affordable Special Events Data Tracking and AnalysisAffordable Special Events Data Tracking and Analysis
Affordable Special Events Data Tracking and Analysis
 
Have You Been Sequestered?—Developing Diverse Sources of Revenue
Have You Been Sequestered?—Developing Diverse Sources of RevenueHave You Been Sequestered?—Developing Diverse Sources of Revenue
Have You Been Sequestered?—Developing Diverse Sources of Revenue
 
The Budget Primer: Building and Using Budgets Better
The Budget Primer: Building and Using Budgets BetterThe Budget Primer: Building and Using Budgets Better
The Budget Primer: Building and Using Budgets Better
 

Último

Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxBonano Insurance
 
Dashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesDashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesLPI ONG
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdfGiuseppe Tommasone
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersPlan Writers
 
The 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdfThe 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdfInsightsSuccess4
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabiaopstechsanjanasingh
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAYLouis Malaybalay
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondBoundify
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateAdnet Communications
 
Young Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianYoung Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianCDEEPANVITA
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...BilalAhmed717
 
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxShainaMaheshwari1
 
HOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGHOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGNATHAN SPEAKS
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningNaval Singh
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersFlyyx Tech
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckHajeJanKamps
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model InnovationMichal Hron
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loansujat8807
 

Último (20)

Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptx
 
Dashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesDashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de Operaciones
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdf
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan Writers
 
The 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdfThe 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdf
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabia
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and Beyond
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 Update
 
Young Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianYoung Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya Cherian
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
 
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
 
HOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGHOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETING
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda Learning
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K Subscribers
 
WAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdfWAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdf
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model Innovation
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loan
 
WAM Corporate Presentation Mar 12 2024_Video.pdf
WAM Corporate Presentation Mar 12 2024_Video.pdfWAM Corporate Presentation Mar 12 2024_Video.pdf
WAM Corporate Presentation Mar 12 2024_Video.pdf
 

The Keys to Successful Nonprofit Blogging that Drives Engagement

  • 1. The Keys to Successful Nonprofit Blogging that Drives Engagement Claire Axelrad January 15, 2013 A Service Of: Sponsored by:
  • 2. Protecting and Preserving the www.cjwconsulting.com Institutional Memories of Nonprofits Since 1993 (866) 598-0430 info@cjwconsulting.com A Service Of: Sponsored by:
  • 3. Affordable collaborative data management in the cloud. A Service Of: Sponsored by:
  • 4. Today’s Speaker Claire Axelrad Principal Axelrad Social Benefit Consulting Assisting with chat questions: Hosting: Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc. A Service Of: Sponsored by:
  • 5. The Keys to Nonprofit Blogging that Drives Engagement How to: build a better mousetrap, learn to love mice and vice-versa, and get the mice to help you fulfill your goals.
  • 6. Learn:  Little-understood factors affecting your blog readership; Content; Plan; Accessibility  How to build a blog worth sharing; Relatable; Conversational; Actionable  Why your promotion strategy sucks, and how to fix it! Share; Shareable; Talk; Search  Why a blog is important-summary
  • 7. First: Why a Blog is Key  Establishes you as a ‘thought leader’ and ‘go-to’ resource.  Generates leads (e.g., potential advocates, volunteers. donors and participants).  Improves SEO for website.  Improves your credibility; people trust blogs.
  • 8. People trust info rec’d from blogs more than that from FB or Twitter* *Social Media Examiner 7 Reasons to Rethink Your Blogging Strategy: New Research
  • 9. KEY: Blogs are your Content Hub Blogs are like ‘case statements. They assure you have a consistent stream of fresh, timely new content you can repurpose - Tweet, post on Facebook, share on LinkedIn, use in your e-news, hard copy news - and provide testimonials (from comments) you can post on your website. • Social media is content driven • Blogs enable quick content creation that is here and now • Blogging puts a human face to your organization, enabling you to tell relatable stories • Blogging enables action. Report on breaking news. Ask for advocacy actions; emergency $$ • Search engines find blog content more easily than website content • Analytic tools installed on your blog make it easy for you to tell what content folks care about • Blogs gave birth to the notion of the “social web” and enabling building community Blogs are an easy-to-use content platform.
  • 10. Little-Understood Factors Affecting Your Blog Readership Content CPA - content must be: Constituent-centered, high quality and relevant to the audience, Planful and Accessible or it’s akin to (1) spending a fortune on an ad for bread; then having only a tasteless loaf that no one will want to come back for again once they’ve tried it; or (2) spending a fortune to sell bread to folks who are gluten intolerant.
  • 11. Constituent-centered, high quality and relevant to the audience What are your constituents greatest problems? What can you do to make their lives easier? More meaningful? Your blog is not about you; it’s about your constituents. Brainstorm/research ways to provide value. Here are some tips to put the “C” in customer-centered, planful, accessible content.
  • 12. How to show folks you know them and make your content customer-centered. 1. Brainstorm customers’ top problems/Verify with 3rd party sources. 2. Search on Google “[your subject} FAQs” or “Top [your subject] problems” or “The best reasons to [your subject]” or “Why is/are [your subject] important?” 3. “Look inside” Amazon book Table of Contents. Find info that points to customer problems; unanswered questions. LOTS OF FODDER FOR BLOG POSTS INSIDE: What’s wrong with American schools? How to make school a magical place? How to put adults and children on the fast track? How to raise the bar for everybody?
  • 13. More on finding customer-centered content through your own research 4. Read Amazon book reviews. See what problems reviewers feel books fail to answer; also see what reviewers find helpful and want to learn more about: 19 Reviews 5 star: (0)4 star: (7)3 star: (7)2 star: (3)1 star: (2) I was hoping for lessons that would work "in any school" What if regular public schools could de-enroll students that don't perform or that present behavioral problems as can charter schools? I did get some new ideas on what to read to my kids which I appreciate. 5. Ask folks to tell you their challenges. Create a survey. Choices include online service like Qualaroo to put a one question survey on your blog; writing a post requesting visitors to answer questions in the comments; using Survey Monkey or Google Docs to pose a question like “What question about [your charity or subject] do you most want answered?” 6. Review “Answers” and “Q & A” sites for your industry (e.g. Linkedin; Yahoo Answers; Quora).
  • 14. Planful content strategy for your blog  Be intentional and consistent. Don’t wing it.  Build an editorial calendar. [free template at “The Business Blog Editorial Calendar Every Marketer Needs” by Andrew Fosbrook of Hubspot].  Get multiple mileage from hot topics – select different angles  Target different audience segments.  Consider different authors
  • 15. Accesible content strategy for your blog 1.Spend some time on titles. You want folks to find you when they search. Be actionable “How to…” “6 Ways To…” Be brief and punchy (8 words or less) Be clear Be authoritative Be keyword conscious Be intriguing 2. Copy should be “just right” in length and front-loaded Be concise and quality (500 – 1500 words) Be in plain sight. Don’t bury the good stuff. (Put it at the check-out counter. Don’t bury it on the bottom shelf in the middle aisle.) 3. NOTE: Don’t forget to be mobile friendly
  • 16. How to Build an Engaging Blog Worth Sharing Engagement RCA - content must be: Relatable, Conversational, Actionable
  • 17. Relatable engagement OLD: 1. What I’ll tell you 2. I’m telling you 3. I told you NEW: 1. How I feel 2. What have you felt? 3. Ways we’ve found to deal with… SHARE; Don’t Tell  Telling = Monologue  Sharing = Describing emotion, intent and observation It’s relatable!
  • 18. Conversational engagement  Speak to the heart; not the head -- No corporate-speak trying to sound smart -- No “we”; use “you.” Speak directly to your reader, and not in 3rd person  Tone should be conversational; not formal or stilted – -- Is it like you talk? Read it aloud, fast. -- Use contractions -- Cut adjectives -- Use phrases  Use personas; picture who you’re writing to – -- Demographic? Lifestyle? Interests? Know who you’re talking to. -- Who influences them? You can’t have a good conversation with someone you know nothing about -- Personal goals?
  • 19. Actionable engagement  BIGGIE: Join our email list. If you aren’t systematically capturing emails – if you don’t have a well-designed opt-in form with a headline describing the benefits of joining your mailing list – then this is the #1 reason your promotion strategy sucks. Why? For many blogs, 70-80% of visitors are new and will never return (per Social Media Examiner). But if you can deliver your posts directly to people’s in- boxes, that’s the height of accessibility. Tips: Use form-maker offered by email service provider. (Aweber and MailChimp have good tools) Hire a designer/programmer (around $100) Use a plug-in (Opt-in Skin is a good one)  Include Call To Action (CTA) in every post. If you don’t ask folks to comment, share, volunteer, give… they simply won’t do it. Give first by sharing valuable information. Then ask.
  • 20. Why Your Blog Promotion Strategy Sucks and How to Fix It Promotion SSTS – you need a Super Sonic Transport System that enables: Sharing (what you do) Shareability (what others do) Talking (you and others dialogue) Search (how folks find you) Your brand is not just you talking; it’s other folks talking about you. Your job is to make this easy.
  • 21. Share widely to promote your blog  Your blog needs a social media support system. Use share buttons to promote your posts on popular social media sites. (most common are Twitter, FB, G+, LinkedIn – but test for yourself). -- Learn best practices. Use #hashtag; @twitterhandles (not @sharethis – because no one will find you again). -- Use images. They inspire clicks, and make pinning to Pinterest or posting to FB easy. -- Consider timesavers like Buffer or HootSuite to simplify sharing posts on multiple platforms.  Assure you’ve got working “follow me” buttons for the sites frequented by your constituents.  Email about your posts  Include blog links in your e-news.  Ask key stakeholders to share your blog.
  • 22. Shareability makes it easy for readers to become evangelists  Fully integrate user- friendly social sharing. -- Buttons at the top of post -- Buttons at the end of post  Don’t forget a “Share by Email” button. It’s still the #1 way people share blog posts. (Followed by FB; Twitter).
  • 23. Talking builds reputation and develops relationships with those who share values  Discussion forums are magnets for those already interested in your area of expertise Find where your ‘peeps’ hang out; hang there. -- LinkedIn; Yahoo Answers; Quora  Ask for comments at end of every post  Guest authors will promote what they write for you  Comment on other blogs to establish credibility and build relationships  Find your influencers and ask them to share your posts Manu, via flickr (Creative Commons license)
  • 24. Search is what assures people find you  Don’t stress. Google loves blogs since they have fresh content. Best place to put your energy is in creating relevant content that you post on a regular schedule (and if you’ve done your research about what your audience is looking for you’ll have naturally honed in on the right key words).  Do engage in a minimum of SEO optimization however. -- Create SEO title tags and meta descriptions for your homepage, top pages (e.g. “about us”) and your posts. -- Include ALT tags for images on your posts. -- Use header tags within your post content. (Makes posts more readable; helps with search if you’ve included key words.  Install Google analytics; Learn to use the reports and tools. You want to know where your traffic comes from and which posts are most popular (Google Analyticator, a WP plugin, makes it easy to install in a few clicks).
  • 25. Find listings for our current season of webinars and register at: NonprofitWebinars.com A Service Of: Sponsored by: