Foundations, associations and “hub n’ spoke” organizations that support a community of smaller affiliated offices, independent chapters, or even volunteer groups face a shared challenge: how to mature the whole field? The organizations under their umbrella are often out of step with critical new technology, new best practices and organizational thinking and often out of step with each other.Community building orgs are looking to create programs to teach affiliate’s new skills and build shared capacity, but what is a model that works? This webinar will outline our “Boot Camp” model for capacity building for any organizations that provide training, coaching and incentives to help their grantees/affiliates advance their fields. We’ll highlight the Boot Camp approach and focus on top tips for how to use gamification and incentives to get otherwise reluctant affiliates/umbrella orgs to learn and apply new thinking and technologies.

1. The Boot Camp Training Model for
Maturing Your Field
Michael Hoffman
April 9, 2013
Use Twitter Hashtag #npweb
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2. How This Webinar Works
• A link to the slides/materials will be sent in an email after the
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• If you’d like to ask a question during the webinar, you can
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• Chat with us on twitter using the hashtag - #npweb
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3. The Boot Camp Training Model for
Maturing Your Field
Michael Hoffman
April 9, 2013
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4. Protecting and Preserving the www.cjwconsulting.com
Institutional Memories of
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5. Affordable collaborative data
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6. Today’s Speaker
Michael Hoffman
CEO
See3 Communications
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Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.
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7. THE BOOT CAMP MODEL
FOR MATURING YOUR FIELD
MICHAEL HOFFMAN
SEE3 COMMUNICATIONS

8. See3 Communications

9. About See3
See3 produces compelling content.
Paired with creative strategy, we develop
online campaigns that tell your story to drive action.
OUR TEAM 35 OF AUDIO-VISUAL PRODUCERS, STRATEGISTS,
MARKETING PROS, DESIGNERS, AND DEVELOPERS
ARE COMMITTED TO BRINGING YOUR GOOD WORK
TO THE PEOPLE INVESTED IN YOUR ISSUE.

10. See3 Core Services
video
web design + development
online engagement

11. Michael Hoffman
• Former senior nonprofit fundraiser and political
consultant
• Online marketing and
communications specialist
• Founded See3 Communications to
merge video and the web for
nonprofits and causes

12. Some See3 Clients

13. Today’s Session
• The challenges
• What is the “Boot Camp” model?
• How Boot Camp can be applied effectively
• Breaking down the barriers
• Program examples
• Lasting connections - tactics

14. The Challenges
• Knowledge gaps
• Dissonance
• Bandwidth/resources
• Divergent goals
• Motivation & incentive

17. Design: Process of Change
1. Team formation
2. Live cohort building
3. Webinar curriculum
4. 1:1 Coaching
5. Project based learning
6. Incentives
7. Sharing

18. 1. Team Approach
• Social media/marketing/communications staff
person
• Board members
• Other program staff
• Volunteers
Team of 5-7 people:
• 2 key
• 1 point person

19. 2. Build The Cohort
• Build trust
• Shared assumptions, experience
• Promote culture of sharing
• Demonstrate learning from each other

20. 3. Webinar Curriculum
• Live & recorded
• Real life examples, case studies
• Tools, strategies, integration
• Build knowledge
• Increase capacity

21. Design: Process of Change
1. Team formation
2. Live cohort building
3. Webinar curriculum
4. 1:1 Coaching
5. Project based learning
6. Incentives
7. Sharing

22. 4. Coaching
• Expertise
• Specificity
• Group dynamics
• Pacing
• Quality
• Decrease
elapsed time

23. “POST” Planning
• People
• Objectives
• Strategy
• Technology

24. Coaching, Not Consulting

25. Peer Coaching & Mentoring

26. Design: Process of Change
1. Team formation
2. Live cohort building
3. Webinar curriculum
4. 1:1 Coaching
5. Project based learning
6. Incentives
7. Sharing

27. Project Based Learning
Apply theory to action
immediately
1. Social Media Experiment
2. Social Fundraising
Experiment
3. Social Media
Policy/Guidelines

28. Why
Experiments?
1. Culture
2. Iterative
3. Testing
4. Adaptable

29. Goal: Alumni Engagement.
Tool: Facebook.
Strategy: Photo tagging.
Measurement: Comments, Page
likes, Engagement

30. Activate the Network: Social
Fundraising

31. Social Media
Policies
• Reduce Fear
• Mature Culture
• Agreed upon values
• Explore time/staffing
• Privacy/Permissions
http://idealware.org/reports/nonprofit-social-media-policy-workbook

32. 6. Incentives
Zoom in to reduce the roadblocks
• Financial
• HR
• Buy-in
• Prioritization
• Risk taking

33. 7. Sharing
• Sharefest
• FB Group
• Blogging
• Hashtag

34. BOOT CAMP FLEXIBILITY
• Local / National
• Breadth / Depth
• Size of cohort
• Intensity

35. Avi Chai Academies

39. Keep
Things
Growing

40. Keeping the Momentum
Design
Refine Implement
Share Measure
Reflect

41. 3 Rules of Thumb
1. Establish structures for
sharing, supporting.
2. Continue to learn from
those who are at the front
of the bell curve.
3. Share insights with the
field to continue
maturation and add
energy.

42. Structures for
Sharing
• Facebook
Group
• Webinar
“Sharefest
s”
• Guest

43. Continue to Learn &
Invest
Listening is
paramount.
How will you listen
and learn?

44. Pull the Front Edge Forward

45. Advance the whole curve by sharing and
amplifying what’s working at the front edge.

46. e.g. Job Descriptions

47. Don’t Be the Hub

48. Weave the Network

49. Thank you!
Email: michael@see3.com
Phone: 773-784-7333
Web: www.see3.com
Twitter: @See3

50. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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