Join the author of Nonprofit Management 101, Co-Producer of Social Media for Nonprofits, and Craigslist Foundation’s former Executive Director for an interactive and insightful presentation that covers all this and much more, as well as offering resources for more information.

1. So You Want To Be
A Social Entrepreneur?
Darian Rodriguez Heyman
March 21, 2012
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2. INTEGRATED PLANNING
Advising nonprofits in: www.synthesispartnership.com
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3. Affordable collaborative data
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4. So You Want to Be a
Social Entrepreneur?
March 21, 2012
Darian Rodriguez Heyman
NonprofitWebinars.com

5. Definition & Key Elements
• “Someone who recognizes a social problem & uses
entrepreneurial principles to organize, create, & manage
a venture to make social change.” (Wikipedia)
• Mission-Driven
• Success = Impact
• Not Limited by Sector
• Game Changer: Advance Systemic Change
– Transformative Impact
– “Creative Destruction”

6. Martin Luther King, Jr.
“True compassion is more than flinging a
coin to a beggar; it comes to see that an
edifice which produces beggars needs restructuring.”

7. You’re In Good Company
• Abraham, Jesus of Nazareth, Buddha…
• Mohandas Gandhi
• Florence Nightingale
– Developer of Modern Nursing Practices
• Muhammad Yunus, Grameen Bank
– 2006 Nobel Peace Prize Winner
– $4BB lent to 2.8MM Borrowers in Bangladesh (95% Women)
– Micro-Lending: 41.6MM loans to World’s Poorest Families
– Now Sharing Offices with Nonprofit Assoc. of the Midlands

8. Van Jones: Green Collar Jobs

9. My Story

10. Where it All Began:
Bill Drayton
• EPA
– Emissions Trading (Acid Rain)
• Ashoka: Innovators for the Public. Since 1978:
– 46 Countries
– 1,400 Grantees
– $40MM + Credibility
• “Highly Leveraged” Approach to Social Change
– Goal: Leave Their “Scratch on History”

11. Defining Characteristics
• Good Listeners
–Feedback Loops
• Openness to Change
–Willingness to Self-Correct

12. Defining Characteristics
• Outcomes-Oriented
– KPI’s
– What Does Success Look Like?
– Dream Your Dreams
• Strong Moral Fiber
– Committed/Tenacious
– Strong Inner Core
– Share Credit
• Leveraging Gvnt., Technology, & Waste

13. Rules of the Game
• Go Big or Go Home (What Would You Do?)

14. Rules of the Game
• Go Big or Go Home
• Do Less
– Focus
– Leverage
– Strike the Root

15. Rules of the Game
• Go Big or Go Home
• Do Less
– Focus
– Leverage
– Strike the Root
• Paint the Picture
– B to the Y

16. Rules of the Game
• Collaborate, Collaborate, Collaborate
– Share Credit
– Cross-Sector
– Interdisciplinary
• Food for Thought
– Kay Sprinkel Grace
– Kevin Danaher
– Bill Clinton

17. Trends
• Earned Income
–uBIT
• Coopetition

18. Tip 10: Understand the
Social Capital Market
• Stay on Target
• Impact Investing is Different
• 20-50% vs. 3-5% Raising $$$
• The Good New Boys Network
• SEA, SoCap, SVN,
Investors Circle

19. Where to Turn
• Ashoka.org
• EchoingGreen.org
• Social Edge @ skollfoundation.org
• David Bornstein, How to Change the
World

20. Walking the Walk
• Inspired…

21. Walking the Walk
• Inspired… to Action
• What are you Going to Do When you Leave
Here?
– Pick One Thing
• I’m Not Here for You

22. We’re All in This Together
Darian Rodriguez Heyman
darian@SocialMedia4Nonprofits.org
Mobile: (415) 637-5062

23. Find listings for our current season
of webinars and register at:
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