As nonprofit professionals, it’s easy to become overwhelmed with the quantity and pace of information. So we all turn to trusted friends to help us “find the good stuff”. As an expert in your area, you have a unique opportunity (and responsibility) to build your credibility and leverage your expertise by helping others make sense of your world. By adding resources to your website or blog, you become a content curator. Because the source of power for networked nonprofits is no longer “what you know”, it is in “how you use and share” what you know. Learn how nonprofits and associations use IdeaEncore and many other online tools to save time and money and engage members through custom online libraries and re-using others’ materials to leverage their expertise. It’s an opportunity to become a leader of the peer-to-peer learning movement that is sweeping the nonprofit community.

1. Leverage Your Expertise – Technology for
Nonprofit Content Curation
Scott Bechtler-Levin & Flo Green
November 8, 2011
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3. Affordable collaborative data
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4. Today’s Speakers
Scott Bechtler-Levin Flo Green
Co-Founder / President, Co-Founder/Vice President,
IdeaEncore Network IdeaEncore Network
Assisting with chat questions: Hosting:
April Hunt, Nonprofit Webinars Cheryl J Weissman, CJW Consulting & Services, Inc.
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5. What is Content Curation?
RobinGood Beth Kanter
Not just • Seek – Organizing + Filtering
• Selection (gather/aggregate) • Sense - Making sense of
• Edit (filter)
• Share - the very best
• Contextualization
…But also
• Collaboratively gathered
• Organized
• Grouped
• Displayed (publish into a
stream/channel/collection/bundle)
• Distributed / syndicated / shared
http://www.masternewmedia.org/curated-content-delivery- http://www.slideshare.net/kanter/content-curation-for-funders
formats-beyond-news-portals-and-magazines/

6. Why people curate
• Inform and influence the
direction of debate
• Increase the network value of
your brand / organization
• Engage more people in your
cause
– By gaining visibility /
credibility in your issue area
• Magnify your impact
• Learn faster and more directly
– How to do the above better
– How to refine your services
– How to build the ecosystem /
movement (not just your
organization)

7. Who has time to wander aimlessly?
• 50 billion “things” on the internet by 2020
http://www.readwriteweb.com/archives/cisco_50_billion_things_on_the_internet_b
y_2020.php

8. Opportunity - How information is displayed?
• Order
95+%
– Most recent
– Most popular
• Context
– Title
– Title + very short description
• Findability
– Search
– Browse
http://www.masternewmedia.org/curated-content-delivery-formats-
beyond-news-portals-and-magazines/ 9/6/11

9. Opportunity - How information is displayed?
• Order
5%
– Most recent
– Most popular
– Customizable?
• Context
– Title
– Title + very short description
– Context before you click to a landing page?
• Findability
– Search
– Browse
– Faceted search
http://www.masternewmedia.org/curated-content-delivery-formats-
beyond-news-portals-and-magazines/ 9/6/11

10. How is Twitter working for you? Really?
• A tweet has, on average, a 3-hour life
• Are we just ‘replicating’ or ‘adding value’?
Surely, some of what you share has some lasting value
• And where does that “good stuff” go … so it doesn’t get lost
(down river, in the chronological stream)?

11. What happens to the ‘good stuff’?
http://epicgraphic.com/data-cake/

12. What makes information valuable?
From http://www.slideshare.net/RobinGood/more-mind-reach

13. What makes information valuable?
From http://www.slideshare.net/RobinGood/more-mind-reach

14. Trust ….
… if inner fail, most progress outward
Search
Search
Close friends
Association Library
Online Network

15. Moving toward collective intelligence
http://glennremoreras.com/2010/07/28/forecast2020/

16. Curated format types
1. Curated News Portal: Aggregates from multiple sources. Looks like a newspaper
2. River of News: Linear, chronologically ordered, curated news digest on a specific topic
(http://www.scoop.it )
3. Superguide: Selection/collection of the best content on a specific topic
4. Directory of Tools/Services: A list with basic information about each
5. Mixtapes: Collection of audio/music tracks, including comiplations, thematics channels
6. Twitter lists of people: Lists of individuals having a Twitter account with a common
interest/skill
7. Video channel: ion of video clips ordered and sequenced into a channel or compilation
8. Web pages showcase: Sequence of web pages on a specific topic
9. Visual maps of industry tools: Mind map or geographical map
10. Comparison review tables: Scrollable and embeddable tables
11. Collaborative toolkits: List of tools, products, or services created and curated collaboratively
by multiple authors
12. Curated app-sets, suites, packs and toolkits: Plugins, portable apps or other software tools,
pre-selected and packaged for a specific need
13. Multimedia digital magazines: Magazine-like format giving emphasis to images and title over
content. Easy to browse and scan
14. Curated report pages: multiple articles, reports, video clips, etc. are organized for a specific
topic
15. Visual itineraries: visual maps and itineraries to explore travel interests/destinations
16. Slideshows: collections of tweets ro news delivered via a sequence of slides
http://www.masternewmedia.org/curated-content-delivery-formats-
beyond-news-portals-and-magazines/ 9/6/11

17. Curated format types
17. (Animated) data maps: overlay data on maps and/or animated over time
18. Guides – Learning Sites: custom created textbooks. The best courses and tutorials for a specific
industry, topic or application
19. Visual timelines: organize images and notes along a visual timeline (www.storify.com)
20. Teacher curated textbooks: best and most relevant content drawn from multiple sources for a
specific teacher/class
21. Curated Color Palettes: grouping of colors and swatches
22. Curated Films: created by curating contributions (crowdsourced) on a specific topic or theme
23. Live video / music curation: curate “live” like a DJ does
24. Summarized open questions: a synthesized view of multiple answers from an open forum / Q&A
25. Social books: aggregating / curating personal social content posted online
26. Infographics: collection of infographics. Picking and organizing different types of information and
organizing them into a custom visual or bringing together related inforgraphics to get a bigger
picture of a specific topic
27. Visual compositions and galleries: image pinboards where curators can organize, manage, and
publish visual sets around a topic / theme
28. Search channels: search engine and channels do not rely exclusively on software algorithms but
make large use fo user-driven selections and preferences (e.g.: #NPTech)
29. Curated books: licensed content from multiple sources organized and formated in novel ways
30. Curated calendars: set of events on a specific topic or theme
31. Offers and coupons: groupon
http://www.masternewmedia.org/curated-content-delivery-formats-
beyond-news-portals-and-magazines/ 9/6/11

18. Echo chamber vs Innovation
• Same ideas bouncing • New ideas come from
around with same – Cross-pollination
people – Intersections
– Edges of disciplines

19. Cross-sector Where can you be noticed?
/ Consumer
Reach / Leverage
Across Nonprofit
subsectors
“my website” /
Resource Library
Audience
“my association” /
Narrow
“my blog”
(sub-sector or
Functional role)
“like” / Original
Replication Value Added content

20. Technology is essential, but not sufficient
• “my website”
• “my blog”
• Others’ blogs
• Social bookmarking (www.delicious.com and dozens of others)
• Social platforms (www.FaceBook.com, www.Twitter.com, www.LinkedIn.com)
• Scoop.it (www.scoop.it.com)
• Storify (www.storify.com)
• Delicious (www.delicious.com)
• Diigo (www.diigo.com)
• IdeaEncore Network (www.IdeaEncore.com)
• SlideShare (www.SlideShare.com)
• DocStoc (www.DocStoc.com)
• Scribd (www.Scribd.com)
• And more and more added weekly
Select 2-3 platforms based
on features and audience

21. Scoop.it - Aggregation
http://www.scoop.it/t
/nonprofit-knowledge-
sharing

22. Scoop.it - Display
http://www.scoop.it/t/content-and-
curation-for-nonprofits

23. Storify - Aggregation

24. Storify - Display
http://storify.com/sankynet/the-
future-of-nonprofits-a-501-tech-
event-with-dav

25. Delicious - Aggregation

26. Delicious - Display
http://www.
delicious.co
m/stacks/vie
w/HBI3th

27. Diigo - Aggregation

28. Diigo - Display

29. A knowledge sharing platform and service that:
• Rewards those who share knowledge,
• Makes it easy to find and re-use tools / templates
• Increases the value of association membership
• A repository of tools/templates to be embedded in others’ portals
www.IdeaEncore.com 1/5/11 p. 29

30. Library (1 of 2): “Like it”
www.IdeaEncore.com 1/5/11 p. 30

31. Library (2 of 2): “Categorize it”
www.IdeaEncore.com 1/5/11 p. 31

32. Your branded online library page - hosted
https://www.ideaencore.com/collection/volunteermatch

33. Your branded online
library
(embeded iFrame)
Online Resource Library

34. Leverage your expertise –
Technology for nonprofit content curation
Scott Bechtler-Levin Flo Green
Co-Founder and President Co-Founder and Vice President
858-204-4672 213-507-6293
ScottB-L@IdeaEncore.com FGreen@IdeaEncore.com
www.IdeaEncore.com 1/5/11 p. 34

35. A Curated list of curator commentators
• RobinGood ( MasterNewMedia):
• Robert Scoble: http://scobleizer.com/
• Beth Kanter (Beth’s Blog): www.bethkanter.og and
http://socialmedia-strategy.wikispaces.com/Content+Curation
• Oliver Starr (Pearltrees)
• Content Curation World:
Content
• Idio Platform (http://idioplatform.com) Why Curation?
8/19/11
http://www.youtube.com/watch?v=D_ntajiZC6Y&feature=pla
yer_embedded#!
• 30+ Cool content curation tools
(http://www.webadvantage.net/webadblog/30-plus-cool-
content-curation-tools-for-personal-professional-use-3922 )

36. List of tools
From http://www.slideshare.net/RobinGood/more-mind-reach

37. List of tools
From http://www.slideshare.net/RobinGood/more-mind-reach

38. Huge proliferation of tools
http://www.masternewmedia.org/real-time-
news-curation-the-complete-guide-part-6-the-
tools-universe/

39. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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