During this life-changing session, we’ll not just talk, but actually DO a mind-blowing demonstration of at least 25 killer tools to get tons of online traffic and revenue for your nonprofit. They are virtually all quick and easy (they better be or there’s no way we’ll get through them all!) and free. See how to instantly transform your nonprofit into a powerhouse! “Content is king!” That’s the key to success on the web today. To remain relevant, you must create dynamic, compelling content. This can not only drive far more online visitors your way, but entice them to do all kinds of things you want them to do: stay on your site, return to your site, donate and support you in other ways, and refer your organization to their friends and family – initiating exactly the sort of viral marketing that can exponentially expand your fundraising and other outreach efforts. We’ll explore how to decide which content to create, how to create it (even without typing a single keystroke!), create eye-catching headlines, post your content to blogs, social media, and websites, tweet about it, Facebook, develop irresistible free offers, create landing pages for people to sign up for those offers, use search engines to drive boost traffic, launch campaigns to gain more leads and increase the quality of those leads, and much more! For each of the 25+ steps, we’ll discuss what to do, why to do it, and what tangible and intangible benefits you should expect. More importantly, for each step we’ll actually demo a cool tool enabling you to quickly, easily, and in most cases for free, implement that tool. Each tool may blow your mind. Altogether… well, you might want to wear a hat!

1. Extreme Social Media Makeover:
Nonprofit Edition!
Nonprofit Webinars
November 13, 2012
Presented by:
Allan Pressel, CEO/founder
PowerSite123 (formerly known as CharityFinders)
877-456-3210
www.PowerSite123.com
Allan@PowerSite123.com

2. 1. Election was the most tweeted event in history
2. Peak = 327K tweets/minute
3. Total = 31M tweets
4. 2nd place: 10M tweets during first debate (Oct. 2012)
5. Obama’s Twitter edge over Romney: 8:1
6. Obama’s followers: 23M
7. People tuned into election coverage:
1. TV = 67M
2. Twitter = 11M
3. Facebook = 306M
8. Most retweeted = 725K (Obama’s 4 more years tweet”)
1. Including most tweeted image
2. 3.9M Facebook likes

3. 1. "Twitter brought people closer to almost every aspect of the
election this year.“
2. First thing Obama did after reelection: Tweet!
3. Most tweeted prior to election day:
1. Big bird
2. Binders full of women
4. Obama vs. Romney support tweets: predicted results
5. Obama used social media to get lots of small donations
6. Obama used Facebook on election day to remind supporters to
ask SPECIFIC friends to vote
7. How did people use Twitter?
1. Get breaking news
2. Interact with candidates
3. Interact with each other
4. Get out the vote
5. Sharing debate experience
6. Fact checking
7. Gauge immediate public reaction
8. National conversation

4. 1. Big Bird: Mitt Romney still deciding which Mitt Romney will deliver
Mitt Romney's concession speech.
2. Colorado voted to legalize marijuana, because apparently being a
mile high already just isn't quite high enough.
3. Legal weed, gay marriage and a black president - take THAT,
grandma!
4. If Nate Silver is right, does this also mean that the climate is, in
fact, changing, and that the earth is more than 6,000 years old?
5. Tonight, I celebrate the reelection of Twitter. 4 MORE
CHARACTERS!
6. NBC just declared The Cayman Islands for Mitt Romney
7. The US has discovered that once you go black, you never go back!

5. Content!
 Content is king
 Relevant
 To your mission
 To visitors
 Useful
 Dynamic
 Heirarchical
 Interactive
 Viral
 Associated with a “call to action”

6.  Search Engine ranking
 Traffic
 Qualified leads
 Conversion
 Stickiness
 Loyalty
 Referability
 Credibility

7.  Let’s do it!

8. 1. Come up with an interesting topic
• Questions from clients, donors, volunteers, etc.
• Problems overcome
• New trends in your mission/area
• New programs, products or services you offer
• Educational info

9. 2. Dictate content
• Dragon
• www.dragonvoicerecognition.com
3. Send content to PC
• iWork
• www.iwork.com
4. Edit
• Word

10. 5. Create an eye-catching headline
• Sites with good examples of headlines
• www.digg.com
• www.delicious.com
• www.StumbleUpon.com
• Characteristics of a good headline
• Short
• Short words
• Top X lists (e.g., best, top, most effective, tip lists, etc.)
• Easy to read
• “Must read” component
• Compelling (e.g., “must have”, etc.)
• Topical, relevant
• Hot words

11. 6. Post to blog
• WordPress
• Blogger.com
• MoveableType
• PowerSite123 (NonprofitSite123)
7. Post to website
• PowerSite123 (www.powersite123.com)
8. Create metatags
• Description metatag
• Keyword metatags

12. 9. Create an ezine article and tags
• www.ezinearticles.com
10. Create a tiny URL
• www.tinyurl.com
11. Tweet a link
• www.twitter.com
12. Post a link to Facebook
• www.Facebook.com

13. 13. Create and edit a video about it
• Magix
• Windows Movie Maker
14. Post video
• www.youtube.com
• www.vimeo.com
15. Promote/market the article
• www.digg.com
• www.mixx.com
• www.delicious.com

14. I’d like to offer each of you a free private Internet consultation
 One hour
 Consultation includes:
 PowerSite123’s assessment of your site/social
media/SEO/marketing
 Recommendations
 Building your most-needed functionality
 In person or by webinar
 Include anyone you want (e.g., CEO/ED, board
members, etc.)
 In one location or several
 We’ll contact you in 1-2 business days to schedule the
consultation

15. 16. Do this semi-automatically
• www.socialposter.com
17. Recommend through StumbleUpon
18. Turn article into PDF
• MS-Word
19. Submit to document sharing sites or EBook Directories
• www.scribd.com
• www.DocStoc.com

16. 20. Submit article to top websites and blogs within your
market
21. Come up with a compelling free offer
• Service
• Document
• Discount coupon
• Free coupon
22. Create a landing page for people to register for that
offer (with metatags) – including confirmation email
• PowerSite123

17. 23. Check the SEO score of your page/site
• www.websitegrader.com
24. Create a press release
• www.eReleases.com ($319)
• www.prlog.org (free)
• www.helpareporter.com
25. Create video email
• www.mailvu.com
26. Create a QR code driving people to your offer
• www.qrstuff.com

18. 27. Display the QR code
28. Scan the QR code
• QRReader app
29. Sign up for the offer
30. Get an automated reply

19. Allan Pressel
Thanks!
allan@PowerSite123.com
www.PowerSite123.com
310-793-9707
877-456-3210
PowerSite123
641 21 st St.
Hermosa Beach, CA 90254