This document summarizes a presentation on crowdfunding for nonprofits. The presentation was given by Darian Rodriguez Heyman and Lesley Mansford and covered why nonprofits should use crowdfunding, how to launch a successful crowdfunding campaign, using social media to promote campaigns, and thanking donors. Key points include that crowdfunding increases nonprofit's donor bases, peer donations are most powerful, and social media is crucial to promote campaigns and engage networks. The presenters provided tips on setting goals and deadlines, telling compelling stories, mapping donations to impacts, starting with inner circles, and recognizing donors.
1. Sponsored by:
Crowdfunding for Nonprofits
Darian Rodriguez Heyman
and
Lesley Mansford
May 21, 2013
Use Twitter Hashtag #npweb
Part
Of:
2. Sponsored by:
Protecting and Preserving the
Institutional Memories of
Nonprofits Since 1993
www.cjwconsulting.com
(866) 598-0430
info@cjwconsulting.com
Part
Of:
4. Sponsored by:
Today’s Speakers
Darian Rodriguez Heyman
C0-Founder
Social Media for Nonprofits
Hosting:
Cheri J Weissman, CJW Consulting & Services, Inc.
Assisting with chat questions:
Jamie Maloney, Nonprofit Webinars
Lesley Mansford
CEO
Razoo
Part
Of:
6. Lesley Mansford
CEO, Razoo
@lesleymansford, @razoo
Lesley@razoo.com
www.razoo.com
Darian Rodriguez Heyman
Co-Founder, Social Media
for Nonprofits
@sheyman, @sm4nonprofits
Darian@SM4NP.org
Who Are We?
7. • Why Crowdfunding?
• Launching your Campaign
• Using Social Media
• Celebrate: Thank Your Donors
Agenda
13. It Increases Your
Donor Base
It’s Here to Stay
It’s Easy
It’s Efficient
It’s Social
Why Crowdfunding?
14. The power of social: your network trumps your wallet.
You are here
Your LinkedIn network
#vmlearn
Why Crowdfunding?
15. “Donating makes me feel
wonderful, it gives me a
great sense of self-worth.”
– Donor, Millennial
75%
63%
70%
solicited donations from their
network for a cause
volunteered in 2011
of millennials donated in 2011
A new generation of givers are online.
Why Crowdfunding?
20. 1) Set a SMART goal & a deadline
2) Tell a compelling story
3) Map donations to impact
4) Start with your inner circle
4) Start!
5) Don’t be afraid to ask
Plan Ahead
How to Launch
21. Pick a Well-Defined Goal & Deadline
How to Launch
• $20,000
• By July 1, 2013
• SFES Playground
• For 647 Kids
22. Start End
Your fundraiser
should look like this
promote
promote Deadline panic. Promote!
promote promote
Not like this
Fundraiser = Campaign
How to Launch
Start End
29. Build momentum, then branch out
• Staff
• Board of Directors
• Key Influencers
• Donors
• Your Social Network
• Volunteers
• Friends
How to Launch
Start With Your Inner Circle
30. Ask Clearly
Tie to Direct Impact
“$10 provides 500 liters of clean drinking
water to refugees in Somalia.”
“
”
How to Launch
Don’t Be Afraid to Ask
32. • Editorial Calendar
• Facebook < 3 / Day
• Twitter 1+ / Day
• P2P Asks Are Key
• Seed the Tip Jar
Using Social Media
Plan for Success
33. • Mornings: 8 – 9AM
• Lunch: 12 – 1PM
• End of Day: 4:30 – 6PM
• Nights: 9:30 – 11PM
•Weekends vs. Wednesdays!
Using Social Media
Active Social Media Times
34. • ? Vs. .
• Media: Photos, Vids
• Tag Everyone!
• Emoticons Rock! :)
• URLs: Less Vs. More
• Respond, Recognize & Retweet
Using Social Media
ROI = Realization of Influence