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One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
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Ogilvy Consulting
Over the past few years, we've seen anonymous social media slowly gain a foothold among young millennials and older centennials in the United States. Yik Yak is arguably the hottest social network platform to take over high school and college campuses, boasting 1.7 million monthly users. Essentially an anonymous virtual bulletin board, those logged into Yik Yak can read the yaks of anyone within a 1.5 radius of them. Learn more about the platform and the implications for brands in this presentation.
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