1. © 2010 Nokia
Ovi Store - the channel for your success
Jure Sustersic
Developer Relations
Forum Nokia EMEA

2. 5/20/2010 © 2010 Nokia 2
Nokia App Cycle Explained
1. Creation of a global pool of
device customers with different
needs
Go-to-
6. Go-to-market programs (Symbian MeeGo,
Symbian,
2. Device Platforms (Symbian, MeeGo,
accelerate the adoption of Series40)
applications streamline the development process.
5. Ovi Store to access the market 3. Robust Application frameworks (Web,
Nokia’
Get access to Nokia’s global and Qt, J2ME)
local customer base Enable Development of cross platform
applications
5. Technical services shorten
time “from concept to 4. Productive Tools and SDKs lower
market.” development costs.

3. 5/20/2010 © 2010 Nokia 3
From developer’s perspective
• Design!
• Develop!
• Distribute!

4. © 2010 Nokia
Nokia app distribution matrix
Ovi Store
Pre-Load
3rd Party Channels
Content Aggregators & Operators

5. © 2010 Nokia
Why Nokia Created Ovi Store
• Combines the best features, existing audiences and
extensive partnerships in Nokia’s content services
into one unified service
• Builds on years of Nokia’s global and local
distribution experience, content partnerships and
millions of existing registered developers in Nokia’s
developer community
• Nokia’s next generation content service is intuitive,
consumer-centric, and encourages discovery,
consumption and sharing of mobile content
5 © 2009 Nokia

6. © 2010 Nokia
What is Ovi Store?
• Powerful channel with content from a global
developer base
• Free and premium content
• Content available by category, device and market
• Wide coverage of content:
– Applications
– Widgets
– Video
– Personalization
– Games
– Audio
6 © 2009 Nokia

7. © 2010 Nokia
Better and Better in Fast Iterations
Fully localized
Top 5 co
in 18 countries (in alph untries
abetica
l order)
Integrated mobile
India
Indone
si a
billing with Italy
60 operators
Russia
United
Kingdo
m
o 15 90%
Close t d serve
loa
down d in
s per local
d langu
secon age

8. © 2010 Nokia
Wide range of devices supported
Supported Example
Platform Experience
devices devices
Web Runtime widget with
S60 5.0 and later Nokia 5800, N97
touch support
All S60 3.2
S60 / Web Runtime widget / Flash
Some S60 3.1
N96
Symbian
All S60 products with
Mobile web browser Various
XHTML-MP browser
S40 6.2, 7.x, 8.1 and 9.1 Nokia 5220
Java client
with QVGA and HVGA Nokia 6300
Series 40
All Series 40 products with
Mobile Web browser Various
XHTML-MP browser
MeeGo Mobile Web browser Maemo 5 and higher Nokia N900
Desktop* Web browser PC
* “Desktop experience is browse only and does not support side loading "
9 © 2009 Nokia

9. © 2010 Nokia
Content Formats Supported
Content format Possible content File extensions Availability
areas
Symbian application Applications - * .sis .sisx All publishers
(must be Symbian Signed to pass Games - *
QA)
Java application Applications - * .jar +.jad All publishers
(must be Java Verified to pass QA) Games - *
WRT widget Applications - * .wgz All publishers
Games - *
Flash application Applications - * .sis .sisx .nfl All publishers
Games - *
Ovi Application (future) Applications . All publishers
Audio Personalization - .mid .mp3 .mp4 .aac Premium publishers only
.amr
Video Personalization - .3gp .mp4 Premium publishers only
Theme Personalization - Theme .sis .nth Premium publishers only
Wallpaper/graphic Personalization .jpg .png .gif Premium publishers only
Video center stream Videos .vcfg Premium publishers only
10 © 2009 Nokia

10. © 2010 Nokia
Expanding Co-operation & Choice
Australia Norway
Austria Poland
Denmark Russia
Finland Singapore
France Spain
Germany Sweden
Ireland Switzerland
Italy UK
Netherlands USA

11. © 2010 Nokia
Opportunity for Content Publishers
• 70/30 revenue share*
• Payment via credit card and
premium SMS
• Worldwide distribution and visibility
• Self-service content publishing via
Publish.ovi.com
*For credit card: Less applicable taxes.
*For mobile billing: Less applicable taxes and fixed billing charges
12 © 2009 Nokia

12. © 2010 Nokia
Publish to Ovi (publish.ovi.com)
• Self-service tool allowing publishers to easily
distribute and monetize content on Ovi.
• Benefits of publishing on Ovi:
– Easy access to a single channel
reaching millions of consumers
worldwide
– Monetize applications and content with
Nokia-provided billing
– Fast time to market via self-serve
publishing
– Real time sales and usage reports
• Liberal content validations and quality
assurance procedures make it easy for
publishers to get content to market.

13. © 2010 Nokia
Content Publishing Flow
Content partner Content
Add new Add QA Content
Registration promotion
Content items Metadata process published
& Validation and sales
Payment Reporting
14 © 2009 Nokia

14. © 2010 Nokia
Registration and Content Input
• To publish on Ovi Store, register
at http://publish.ovi.com.
Registration validation normally
within 48 hours
• Content input on Ovi Store is
done through a self-service
content intake portal
• Published content is available for
download and consumption on
Nokia devices worldwide
15 © 2009 Nokia

15. © 2010 Nokia
Overview of content metadata
• Descriptive text or graphics are included in a
content item or file. A content item contains one set
of metadata, which can be used by several files.
• Channel metadata also includes category, price
point, allowed billing methods, icons, images,
banners and help/support content.
• Content descriptions can have translations for
multiple markets (optional, but recommended)
• Some of optional metadata is especially targeted to
promote content in spotlight and are recommended
to be filled in by content partner

16. © 2010 Nokia
QA Process
• All content items submitted for publishing go through a quality
assurance process.
• The main purpose is to ensure consumers receive quality content
and application experiences through Ovi Store.
• Nokia tests content prior to publishing to ensure consumers
experience the same level of high quality across all content types
in the Ovi Store.
• To provide problem free end-user experiences, Symbian
applications must be Symbian signed and Java applications must
be certified and properly tested by developer
• Uploaded content should be live within 5 business days after QA
17 © 2009 Nokia

17. © 2010 Nokia
Commercial Framework
Rewarding revenue share of 70%
• For credit card transactions developers receive 70% of the end user price, less
applicable taxes, for transactions through direct mobile carrier billing,
developers receive 70% of the end user price, less applicable taxes and fixed
billing charges
Taxes
€ 0.75
(€5.00) 15% Billing Charges
Consumer price
of gross €1.70
Consumer price
40% Publisher Share
of gross less €1.785
taxes
70% Nokia/Other Share
after taxes €0.765
and charges
30%
Approximately 92% to
operator; 8% to billing partner after taxes,
billing charges
18 © 2009 Nokia

18. © 2010 Nokia
Choosing Price Points
Exa
mp
le

19. © 2010 Nokia
Promotional Opportunities
• Content publishers can gain increased
visibility from promotional opportunities
such as "Spotlight”, a sponsored
placement opportunity in the Ovi Store.
• Spotlight provides marquee exposure to a
targeted audience actively looking for
mobile content.
• Other co-marketing opportunities
available
• Nokia recommends
• Co-marketing campaigns
• Deep-linking
20 © 2009 Nokia

20. © 2010 Nokia
Ovi Publish Online Banner Generator
Self-serve app promotion tool http://promotions.ovi.com/toolkit/ to
easily design your own personalized "Available on Ovi“ banners
Link from
publish.ovi.com Choose language

21. © 2010 Nokia
Enter application details, choose a device
image and a banner “call to action”
Cut and past banner code to your blog or web site
Upload your
application logo
choose a color
Generate banners

22. © 2010 Nokia
Reporting and payment
• Content publishers of Ovi store can get real
time reports and statistics about their
application/merchandise sales on a
dashboard view inside
Ovi Publish
• Ovi Store’s reporting tool provides following
details for publishers
– Downloads (total, by item, by device, by
country)
– Estimated revenue ( total, by item, by
device, by country)
• Nokia manages payments back to publishers
24 © 2009 Nokia

23. 5/20/2010 © 2010 Nokia 25
Ad-Funded models?
• InnerActive Ad-Optimisation platform for Developers
• We uploaded nine games using the InnerActive SDK to Ovi
Store," reports Mathieu Castelli, CEO and founder of C4M,
publisher of a successful game series. "Once it was implemented
in our main engine, we started releasing paid and ad-funded
version of our apps with no extra effort," Castelli says.

24. 5/20/2010 © 2010 Nokia 26
Premium only?
• Office Suite from MobiSystems ($19.99)
Nikolay Kussovski, CTO of MobiSystems. "We have increased our sales in the
European market due to Ovi marketing efforts and opportunities. We have
also entered new markets in Asia and South America and we have increased
brand awareness for the OfficeSuite through the different promotions and
banners on Ovi Store."

25. 5/20/2010 © 2010 Nokia 27
Freemium
• HandyWi lets consumers find and connect to millions of hotspots
around the world, and easily re-establish connections to private
portals without having to re-navigate cumbersome login forms.
– Since it was made available in Ovi Store, HandyWi has been
downloaded over 475,000 times in 199 countries.
– "Since publishing on Ovi Store we have seen a 200% increase in the
number of registered user on the website HandyWi.com. We have also
seen a more then 300% increase in the amount of advertising revenues.
Ovi Store by Nokia has helped us to become the number one Wi-Fi utility
for Nokia Symbian devices.“
– Upsell to HandyWi+ ($2.99)

26. 5/20/2010 © 2010 Nokia 28
Freemium contd
• Shazam comes in a free version and a premium
version. After 30 days the consumer can pay a
one-time fee of $4.99 USD for continued
premium service, or use the limited version for
free.
• “Four weeks after we launched on the Ovi Store,
we became the number one download. Eighty-
five percent of the consumers who downloaded
the app became active users.“
• Shortly after launch Shazam doubled the amount
of countries they were in from 60 to over 120.

27. Company Confidential 5/20/2010 © 2010 Nokia 29
Taking Charge of Your Mobile Brand
• Print ads from Metro Sweden promote
Nokia N97 mini, Ovi Store, and Metro widget
• Ovi Store featured placement for Metro
widget
• ‘The traffic implications of having Metro
News on Nokia devices are huge.’
• ‘The decision to launch a news widget on
the N97 was an easy “yes”.’
• ‘Within 8 weeks, we had a product
delivering rich content in 8 languages.’

28. 5/20/2010 © 2010 Nokia 31
www.oviappwizard.com
Fastest Way to Create an App for Ovi Store.
• Mobilize your RSS/ATOM based web content in just minutes!
• Create apps that work on nearly every Ovi Store supported handset
• Reach millions of Ovi Store users with your existing RSS/Atom based web
content feeds (news, blog)

29. 5/20/2010 © 2010 Nokia
Introduction to Forum Nokia
May 20, 2010

30. 5/20/2010 © 2010 Nokia 33
Forum Nokia
We are dedicated to supporting third-party developers and
publishers who bring locally relevant content to Nokia devices
around the globe.

31. 5/20/2010 © 2010 Nokia 35
Who Does FNDC Serve?
We are serving Developers. & We are serving Publishers.
Applications
Applications Games
Games
Native apps for great performance: Qt
Business Action
City Guides & Maps Adventure
Entertainment Arcade
Music Card & Casino
Web apps, the easiest way for web
News & Info Education
developers to create mobile apps: Web Photo & Video Puzzle
(HTML/CSS/JavaScript] Reference Sports
Social Networks Strategy
Sports Trivia
Utilities Word
City
Java apps for hundred of millions of devices:
Audio/Video
Audio/Video
Java J2ME
Personalization
Personalization
Music
Podcasts Ringtones
Video Themes
Wallpapers
35 © 2005 Nokia

32. 5/20/2010 © 2010 Nokia 36
Forum Nokia Members
Around The World
EMEA
50.3%
Americas China
15.8% 9.0%
India
7.2%
Rest of
Asia
17.7%
Source: Forum Nokia, February 2010

33. 5/20/2010 © 2010 Nokia 38
Forum Nokia Community
An active developer community with over 1.5 million unique visitors
per month
Resources
Resources Tools
Tools Feedback
Feedback Programs
Programs
Podcasts Developer Libraries Wikis PRO Accelerator
Video SDKs Discussion Boards PRO
Newsletters White Papers Blogs Launchpad
eLearning Plug-ins Champions
Code Samples
Social Media
Social Media
http://www.facebook.com/nokia http://twitter.com/forumnokia http://www.youtube.com/user/nokiadevforum
http://www.youtube.com/user/NokiaConversations
http://www.youtube.com/user/nokia
www.forum.nokia.com

34. 5/20/2010 © 2010 Nokia 39
What Makes Forum Nokia Unique?
Our Global reach combined with a local focus
• Developer relations from global Challenges Leaders
to regional
• More “human” and “people”
related
Ability to Execute
• Connecting People—Connecting
Developers Nokia
Sybase Apple
and their apps to relevant Netbiscuits
markets Volantis Systems Google
mBlox Microsoft Adobe
Qualcomm Research In Motion
InfoGin
Usablenet
Palm
Air2Web
Niche Players Visionaries
Completeness of Vision
Source: Gartner (December 2009) As of October 2009

35. 5/20/2010 © 2010 Nokia 40
360° Developer Experience (DX)
Join Forum Nokia
1
Feedback 5 2 Getting started
Distribution, 4 3
Development
Marketing, and
and Testing
Monetization

36. 5/20/2010 © 2010 Nokia 43
Thank you!
http://forum.nokia.com
http://publish.ovi.com