1. Today sees the launch of Digital Shopping Channel (DSC) – a Home Shopping Channel for
Millennials – which is an online and live stream channel available to view globally 24 hours a
day.
MINI PROMO:
https://www.youtube.com/watch?v=uYQkxLtU3B0&index=3&list=PLzLUQP5yuHxtdSBu1WQEZ
kgkNUFP90cM6
Founded by fashion entrepreneur Noelle Reno, DSC aims to work with influential millennials
aged 18 – 40 who are leading the way in the tech space. Working with a carefully curated and
highly influential network of digital entrepreneurs Reno and her team have worked to create a
bespoke channel; young people speaking to young people that streams through YouTube.
Drawing on the new ethos that bloggers and digital creators are the celebrity of our generation,
DSC is a channel catering for every lifestyle need at the click of a button, from Cooking and
Home to Fashion and Accessories or Beauty and Tech.
Each day DSC is filled with exciting and entertaining video content, carefully programmed into
slots like terrestrial television, offering users a chance to plan their stream and tap into regular
programming with their favourite DSC innovator weekly or daily. Whilst Throwback Thursdays
touch on classic cooking recipes such as devilled eggs with a modern twist, DSC Decorates
might show you how to make your own bed stand from reclaimed furniture.

2. “The main aim of DSC is to provide an up-to-date and realistic shopping experience which the
millennial generations want to actually engage in and feel proud to be part of, “says Reno.
Contributors to the show include a wide range of talented individuals who are already known as
pioneers in their areas. From interiors and cooking vlogger Remi Ashton to fashionista Alissa
Violet and lifestyle influencer, Gabi Lopes. “What is key, is that the digital revolution means a
customer watching the show, could just as easily become a content provider. Now we all publish
our own content there is a shift in retail power and influence” says Reno. “We are tapping into
this mindset in a creative and unique way”.
The impressive cast of characters behind DSC and Reno include: Chloe Macintosh (co-founder
of Made.com); Phil Daniels (acclaimed digital media attorney) and Jonathan Marland
(businessman and entrepreneur). Based between London and LA, DSC is a global company
with the channels and ability to multi sell, cross categories and cross continent.
The core brand value proposition is to ‘feel good’. DSC uses real people, in everyday situations,
to which their audience can relate authentically. DSC will play host to daily video content so
viewers can check in 24 hours for a pick me up, to discover new things, or check out the latest
from their favorite formats or personalities. In an anonymous survey taken from its beta
participants, the videos received a 100% positive rating.
DSC will operate in soft launch format from June 13th - 30 years from the day traditional
shopping channel, QVC launched – with an app launch early September.

3. DSC is launching it's first app for iOS! We'll replicate all the great features you know from the
beta website
- providing shows, vlogs, and featured articles, along with all the great shopping opportunities
you've come to expect!
- ENDS –
For further information please contact:
hello@digitalshoppingchannel.com