America's Car Museum is a 165,000 square foot facility located near Tacoma, Washington that will house up to 500 vehicles spanning automotive history. Costing $60 million, it is scheduled to open in June 2012 and will attract an estimated 425,000 visitors annually, bringing $34 million to the local economy. The museum provides sponsorship opportunities for corporations to connect with audiences like car collectors, residents, tourists, the automotive industry, and students. Sponsorship levels include Corporate Founders Club, Corporate Drivers Club, and Corporate Concours Club. Corporate and foundation giving represents a substantial portion of the museum's funding.

1. Sponsorship Opportunities

2. About America’s Car Museum
The vision of the museum is to be: The 165,000 square foot building will include:
• A gathering place where enthusiasts from around the world will come • A Collector Car Center
to celebrate America’s love affair with the automobile. • 3.5 acre Showfield
• A creator of social networks for automotive enthusiasts, serious • Galleries
collectors and educational entities through promotion of, and active • Banquet Hall
involvement in, automobile-related activities around the world and • Meeting Space
online. • Car Storage
• A showcase for the transportation industry to portray present • Cafe/Restaurant
achievements and future directions in design, technology and products. • Administrative Offices
• An education center to promote automotive history, restoration and
preservation.
Based on the LeMay Collection, the new Museum will ultimately house up to 500 diverse vehicles, spanning a century of automotive history and the
future of our transportation system.
Upon completion, this $60 million project will be the largest auto museum and attraction in the world, and will bring an estimated 425,000 visitors and
some $34 million to the local economy annually.
Located just thirty miles south of Seattle, in the heart of the technology-rich Pacific Northwest, the Museum campus sits on nine acres, adjacent to the
Tacoma Dome. It will be highly visible to over seven million motorists a year passing by on Interstate 5. The new museum will open June 2012.

3. Sponsorship Overview
America’s Car Museum® has developed a strong foundation of
supporters: Individuals Members and Donors who value the contribution
of the automobile to our society; Foundations who regard education
about the cultural and mechanical development of our society as
historically important; and the newest group – Corporate Sponsors –
who regard ACM as a premier venue to showcase their contribution to
the worldwide automotive marketplace.
Corporate Sponsorship at ACM is a “hybrid” of targeted promotion providing sponsors access to our valuable constituency and good
corporate community building. ACM represents over 30 companies participating at various levels. Today’s most progressive corporations,
with names like State Farm Insurance, AAA and General Motors, are increasing their marketing spend on sponsorship as a key element of
their overall promotion package. They reach a targeted constituency and form an emotional bond by association, something that typical
advertising cannot achieve.

4. Exposure + Statistics
ACM has received exposure through our
cooperation with AAA’s Show Your Card and Save
program with a viewership of over 2,000,000 and
Griot’s Garage, who featured our cars on multiple
product mailings of over 800,000 on each mailing. In
both examples, these companies are increasing their
exposure to potential targeted customers through
their sponsorship.
ACM has also enjoyed recognition in a number of highly regarded publications including Motor Trend, Sports Car Market and Road and Track.
To capitalize on this publicity we participated in over 40 region and national venues including the New York International Auto Show and
North American International Auto Show in Detroit, Pebble Beach Concours d’Elegance, along with the Kirkland Concours and the new
Rocky Mountain Concours where our cars won a “Best in Class” award.

5. Our Audience
The power of sponsorship with ACM goes beyond the social and cultural
contribution your company is making to build the world’s foremost automotive
museum. We provide a wide variety of excellent promotional opportunities for
your company to showcase and connect to a number of valuable demographic
groups:
• Car collectors – Automobile collectors are one of the most extensive
enthusiast groups in the U.S. and have one of the largest concentrated pools
of disposable income. This group has 90 percent of its members earning
$100,000 per year, with many at significantly higher levels. Over 87 percent
have college degrees and hold major purchasing power in their households.
We reach this unique group through events, mailings and e-mail, the web and
promotions on an ongoing, year-round basis.
• Residents and Tourists – the greater Seattle-Tacoma market of over 4.3 million, and a tourist market of 3.5 million are projected to bring
500,000 visitors to the LeMay America’s Car Museum annually. In our local market, the demographic leads the nation with 48 percent in the
25-54 age range, 35 percent earning between $50-100,000 annually and over 10 percent earning $100,000 or more. Education levels are also
well above the national average with over 42 percent holding a college degree. A “passerby” market of over 7.9 million will be able to see our
stunning museum from its prime location, just off I-5. The museum visitors will absorb your brand as they tour the collection and in the
collateral they take home.

6. Audience Continued
• Automobile Industry – some of the most important companies in
the automobile industry are involved with America’s Car Museum. By
partnering with ACM, your companies brand image will be enhanced by
association. We are creating potentially lucrative relationships with
companies through a mutually shared affiliation with ACM.
• Educational and Community – another important segment of our
reach will be the school groups that will be encouraged to attend as
groups for field trips and other educational programs during the school
year. With hands-on attractions such as driving simulators, a dragster and
mini-car attraction, there will be plenty of interest for the nearly 720,000
primary and secondary students in the primary market area. These are our
drivers of the future and the Museum will have their undivided attention
while visiting.
• Pacific Northwest Business Community – some of the most influential people in the Puget Sound business community are on our
Board of Directors or Steering Committee and we have continuing financial support of many area business leaders.
Regardless of the size and budget of your organization, raising awareness of your company and its products and services with all these groups is
the primary benefit to partnering with America’s Car Museum.

7. Corporate Founders Club
Sponsorship

8. Corporate Drivers Club Club

9. Corporate Concours Club

10. The Importance of Corporate
and Foundation Giving
Corporate sponsorship of The LeMay Museum represents a substantial portion of giving,
and, in return, is a valuable component of a company's promotional efforts. Corporate
sponsors are recognized locally by the community and nationally by the collector car hobby
for their generous participation in building America's Car Museum.
Foundations play a critical role by providing grants toward The LeMay Museum's
operations and projects. These organizations, established as key supporters of community-
based initiatives, promote the value of America's Car Museum to the community at large.

11. Thank You