1. OPENTEXT™ BIG DATA ANALYTICS
FOR MARKETING SERVICE PROVIDERS
S O L U T I O N O V E R V I E W
E N T E R P R I S E I N F O R M AT I O N M A N A G E M E N T
SUMMARY
OpenText™
Big Data Analytics combines speed,
ease-of-use and powerful predictive tools in a
single end-to-end solution, allowing Marketing
Service Providers to minimize software and
operational costs and deliver high value
services with better margins.
BENEFITS
• Reduce Operational Costs—Regarding
hardware, maintenance and infrastructure
to improve efficiency and optimize resources.
• Boost Productivity—Allow analysts to load
and analyze data much faster than with
traditional BI solution.
• Increase Margins—Deliver more value
in much less time.
• Provide Additional Customer Services—
Easily roll out additional services to existing
clients– like advanced and predictive
analytics, process automation and multi-
channel campaign management– at no
acquisition cost.
• Add value—Allow clients to have greater
transparency and measurable results by
adapting easily to new requirements.
• Gain Agility—Simplify complexity on IT
infrastructure and reduce time-to-value
and TCO with an all-in-one analytics solution.
Find out more about Big Data Analytics
and how we can help your company stay
in front of the market. Send an email to
BigDataAnalytics@opentext.com or visit
www.opentext.com/bigdataanalytics
OpenText™
Big Data Analytics
for Marketing Service Providers
Additionally, with OpenText Big Data Analytics, agencies can:
• Dramatically reduce operational costs with a single, intuitive, end-to-end solution
• Give clients access to their data and develop strategies collaboratively
• Easily integrate heterogeneous data for comprehensive customer visibility
• Optimize processes and increase efficiency
The Challenge:
Deliver Higher Value Services with Better Margins
Today’s marketing agencies have multiple functions and responsibilities that exceed
marketing and advertising. The various professional services that they provide can
include creative services, campaign management, customer analytics, customer
data integration, and more. The measurement for success of marketing efforts now rests
in being able to capture and analyze customer data and transform it into real strategy,
offering a unique service portfolio.
In order to turn their expertise into high-value services, analysts need a single, easy-to-use
solution to explore, analyze, monitor and evaluate big amounts of data agilely, without
having to work with SQL or other programming tools.
With the ever-increasing volume and variety of data that comes from disparate sources,
marketers need to provide clients with greater transparency and demonstrate measurable
results, while ensuring the integrity and privacy of customer data.
Marketing Service Providers (MSPs) today are looking for
a solution that turns Big Data into precise customer knowledge
and delivers higher value services, including process
automation, predictive analytics, 360° customer visibility,
multi-channel campaign management and web customer access.
By analyzing data, businesses can develop and implement
a strategy to upsell to existing customers and continually
expand their offerings to include new, high-demand services.
Reduce operating costs and upgrade your service offering

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S O L U T I O N O V E R V I E W
www.opentext.com/bigdatanalytics
NORTH AMERICA +800 499 6544 • UNITED STATES +1 847 267 9330 • GERMANY +49 89 4629-0
UNITED KINGDOM +44 (0) 1189 848 000 • AUSTRALIA +61 2 9026 3400
OPENTEXT™ BIG DATA ANALYTICS
FOR MARKETING SERVICE PROVIDERS
The challenge is to improve productivity and profitability. By
choosing an all-in-one analytics solution, MSPs can simplify
IT infrastructure, save on operative costs, reduce time-to-value
and stay competitive.
The Solution:
OpenTextTM
Big Data Analytics
Big Data Analytics integrates segments and campaigns into a fully
end-to-end advanced and predictive analytics solution that enables
marketing service providers load, access, clean, enrich and
analyze data quickly and easily. It eliminates the need for multiple
tools and technical expertise.
Big Data Analytics provides the following features:
• End-to-end solution. Big Data Analytics
integrates everything that helps analysts do their jobs
better: ETL, analytic DB, data cleansing and discovery,
visual data mining, predictive analytics, reporting, advanced
segmentation, campaign management, workflow and
automation tools.
• Unprecedented velocity. Billions of registers from
multiple sources are loaded and easily analyzed at record
breaking speed.
• 360° customer view. Integrate data from all sources
including web navigation, CRM, transactional data,
social media feeds, customer spreadsheets, call centers,
demographics, etc.
• Fast set up. Easy implementation of the analytic
environment with minimal training and no need for cubes,
aggregates or metadata.
• Better data-driven strategies. Use clusters, profiling,
forecasting and precise segmentation to identify high-value
customers, uncover hidden patterns, verify hypotheses, predict
results and develop solid acquisition and retention strategies.
• Direct client access. Allow clients to work easily with their
own data, delivering a superior service that goes well beyond
simple reporting.
• Advanced security. Strict personal data protection protocols;
compliance with LDAP, ACL and the Data Protection Act.
Maps: visualize graphically your customer acquisition per region.
RFM Clustering: perform advanced segmentations of your customers in order
to focus your marketing efforts.
Next Best Offer Scoring: determine what is the best product to recommend to
each customer
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