1. Presentation by Noel Rowse!

2. ABOUT US
Arragon Digital !
! A results driven digital marketing team!
! Only work with clients where we feel we can really add value and improve profit margins!
! Formed in September 2016 by two brothers with a strong passion for delivering successful results!
Noel Rowse!
! Online gaming veteran who founded Cashcade and helped deliver £96 million sale to Party Gaming in 2009!
! COO responsible for developing Foxy Bingo into one of the Uks best loved brands!
! Core skills are brand development, conversion optimisation and product monetisation!
Jonny Rowse!
! Google and Bing Advertising Professional with 12 years experience !
! Facebook Advertising Specialist with 7 years experience!
! Managed multi million pound accounts including Apple, Asos, Quotezone and Foxy Bingo!
We are passionate about working with clients where we see a clear opportunity to
increase your profits within weeks!
!

3. Our Services
Services!
! PPC | Social | Display | Conversion Optimisation | Web Development | Consultancy!
USP!
! Relationships with Google and FB that provide unparalleled access to information about your competitor
landscape and industry!
! Passionate about working with clients whom we believe are under utilising their brand in the digital space!
! Assist from brand development to marketing, to operations and CRM. We understand the whole conversion
funnel from lead to conversion!
! 100% ROI driven!
! 24/7 committed to managing your campaigns!
!
No ties in, no big marketing commitment. We will work only as long as
we are delivering!

4. CASE STUDY: QUOTIVA
Brief!
! Increase the number of leads across 40 different insurance products within specific CPA targets. !
!
Methodology!
! Agree CPA and test budget per product!
! Access account, run reports, diagnostic test and restructure the account!
! Established 3 different campaigns for each product. One for core keywords, 2. long tail 3. testing new traffic
from SQR (search query reports)!
! Tested landing pages for best conversion!
! Tested multiple ad copy for effective CTA!
! Ensured all setting account setting were up to date!
! Made full use of new ad extensions which were missing!
! Set up remarketing campaigns which helped increase brand conversions by 20%!
! Daily optimisation and bid strategy management to ensure effective ROI!
! Weekly reporting and analytics feedback to client for review!
!
Results!
! Within 3 weeks we reduced the CPA by 23% and increased volume of leads by 32%!
! We became responsible for 90% of Quotiva’s entire marketing budget !
! Quotiva continues to be a happy client with recently agreed budgets for Q4 2016!

5. CASE STUDY: FOXY BINGO
Brief!
! Improve the online CPA to support the offline marketing spend!
! £90k budget per month. Agreed CPA of £80 agreed against customer LTV of £180!
Methodology!
! Keyword research. Testing landing pages for best conversion!
! Establish 3 different campaigns for each product. One for core keywords, 2. long tail 3. testing new traffic
from SQR (search query reports)!
! Test multiple ad copy for effective CTA!
! Daily optimisation and bid strategy management to ensure effective ROI!
! Weekly reporting and analytics feedback to client for review!
!
Our results!
! Within 2 weeks we were hitting the agreed CPA!
! Within 6 weeks were achieving a £60 CPA !
! We worked with Foxy Bingo to enable them to bring this element in house!
! We continue to support them online via display marketing!

6. HOW WE CAN HELP
! We will lock down key target audience/demographic and look to establish this with a supporting
test spend!
! We will provide data and evidence supporting the opportunity to grow your business!
! We use insight tools such as Google Trends, Google Alerts, Keyword tools, Alexa and Spyfu to
ensure that we are up-to-date with your industry and stay one step ahead of the competition!
! We will perform a free audit of your current campaign and competitor analysis report!
! We will agree targets, reporting metrics and immediately go about setting up test campaigns
within an agreed budget!
!
!
No contracts, no ties, no obligations. We will only work with you as
long as you’re happy!!

7. PROPOSAL
! Agree test spend with a clear target and ROI starting on PPC!
! Audit existing accounts, tier campaigns based upon profitability, product and new
keywords looking at increasing reach!
! Look to compliment PPC by expanding digital support where positive ROI can
exist. Eg. Facebook, display and PLA’s (shopping ads)!
! Weekly reporting and monthly performance and budget analysis!

8. THANK YOU
For more information contact noel@arragondigital.com !
Or visit our website arragondigital.com!