The document discusses how a website's link network, including the number of links it receives, authority of linking pages, and anchor text of links, has a massive impact on its search engine rankings. It also explains how to analyze a competitor's link network using Market Samurai to gain insights into the 3 factors that influence rankings and obtain a competitive advantage. Reverse engineering competitors' link networks allows businesses to understand what drives their search performance.

1. SEO COMPETITION

2. SEO COMPETITION
• What is a link network and why it has a
massive impact on your Google ranking.

3. SEO COMPETITION
• What is a link network and why it has a
massive impact on your Google ranking.
• 3 Factors that influence your link network
and why you must understand them.

4. SEO COMPETITION
• What is a link network and why it has a
massive impact on your Google ranking.
• 3 Factors that influence your link network
and why you must understand them.
• How to reverse engineer your
competitorʼs link network using Market
Samurai to gain a competitive advantage.

5. SEO COMPETITION

6. SEO COMPETITION
Page on Page on
your website your website

7. SEO COMPETITION
Internal Internal
Link Link
Page on Page on
your website your website

8. SEO COMPETITION
Internal Internal
Link Link
Page on Page on
your website your website
External External External
Website Website Website

9. SEO COMPETITION
Internal Internal
Link Link
Page on Page on
your website your website
External External
Links Links
External External External
Website Website Website

10. SEO COMPETITION
Internal Internal
Link Link
Page on Page on
your website your website
External External Link Network
Links Links
External External External
Website Website Website

11. SEO COMPETITION
Factor #1: Number of Links to a Page
External
Website
VOTE

12. SEO COMPETITION
Factor #1: Number of Links to a Page
External
Website
VOTE
VOTE
External
Website

13. SEO COMPETITION
Factor #1: Number of Links to a Page
External External
Website Website
VOTE VOTE
VOTE
External
Website

14. SEO COMPETITION
Factor #1: Number of Links to a Page
External External
Website Website
VOTE VOTE
VOTE
Good Quality Content
External
Website

15. SEO COMPETITION
Factor #2: Authority of the Linking Pages

16. SEO COMPETITION
Factor #2: Authority of the Linking Pages

17. SEO COMPETITION
Factor #2: Authority of the Linking Pages
New New New
Blog Blog Blog

18. SEO COMPETITION
Factor #2: Authority of the Linking Pages
New New New
Blog Blog Blog
Low Authority

19. SEO COMPETITION
Factor #2: Authority of the Linking Pages
Low Impact
on Ranking
New New New
Blog Blog Blog
Low Authority

20. SEO COMPETITION
Factor #2: Authority of the Linking Pages
Low Impact
on Ranking
New New New
Blog Blog Blog
Low Authority

21. SEO COMPETITION
Factor #2: Authority of the Linking Pages
Low Impact
on Ranking
New New New
Blog Blog Blog
CNN.com USA.gov NASA.gov
Low Authority

22. SEO COMPETITION
Factor #2: Authority of the Linking Pages
Low Impact
on Ranking
New New New
Blog Blog Blog
CNN.com USA.gov NASA.gov
Low Authority High Authority

23. SEO COMPETITION
Factor #2: Authority of the Linking Pages
Low Impact High Impact
on Ranking on Ranking
New New New
Blog Blog Blog
CNN.com USA.gov NASA.gov
Low Authority High Authority

24. SEO COMPETITION
Factor #3: Anchor Text of Links
Here’s a great
dog training
site
External Website #1

25. SEO COMPETITION
Factor #3: Anchor Text of Links
Here’s a great
dog training
site
External Website #1
Our favorite
dog training External Website #2
website

26. SEO COMPETITION
Factor #3: Anchor Text of Links
Here’s a great
Dog Training
dog training
ideas and tips
site
External Website #1 External Website #3
Our favorite
dog training External Website #2
website

27. SEO COMPETITION
Impact of Link Network on Ranking

28. SEO COMPETITION
Impact of Link Network on Ranking
1. Number of links

29. SEO COMPETITION
Impact of Link Network on Ranking
1. Number of links
2. Authority of linking websites

30. SEO COMPETITION
Impact of Link Network on Ranking
1. Number of links
2. Authority of linking websites
3. Anchor text of links

31. SEO COMPETITION

32. SEO COMPETITION

33. SEO COMPETITION

34. SEO COMPETITION
Page Rank(PR) = Google’s Measure of Authority
PR Range: 0 - 10

35. SEO COMPETITION
Page Rank(PR) = Google’s Measure of Authority
PR Range: 0 - 10
PR: 0 PR: 10
Dog Training
New Website USA.gov

36. SEO COMPETITION
Page Rank(PR) = Google’s Measure of Authority
PR Range: 0 - 10

37. SEO COMPETITION
Page Rank(PR) = Google’s Measure of Authority
PR Range: 0 - 10

38. SEO COMPETITION
Page Rank(PR) = Google’s Measure of Authority
PR Range: 0 - 10
PR: 1 ≈ 10x authority

39. SEO COMPETITION
Page Rank(PR) = Google’s Measure of Authority
PR Range: 0 - 10
PR: 5 ≈ 100,000x authority
PR: 1 ≈ 10x authority

40. SEO COMPETITION
Internal Internal
Link Link
Page on Page on
your website your website
External External Link Network
Links Links
External External External
Website Website Website

41. SEO COMPETITION
3 Factors that Influence the Ranking of a Page

42. SEO COMPETITION
3 Factors that Influence the Ranking of a Page
1. Number of links

43. SEO COMPETITION
3 Factors that Influence the Ranking of a Page
1. Number of links
2. Authority of linking websites

44. SEO COMPETITION
3 Factors that Influence the Ranking of a Page
1. Number of links
2. Authority of linking websites
3. Anchor text of links

45. SEO COMPETITION