Cadbury Dairy Milk (CDM) ads from the 1990s onward sought to redefine chocolate as "meant for the child in every adult" rather than just for kids. This campaign was awarded "The Campaign of the Century" for increasing social acceptance of chocolate among adults. Subsequent CDM campaigns like "Pappu Pass Ho Gaya" and "Kuch meetha hai khana aaj pehli taareekh hai" targeted youth audiences and families, while also conveying positive messages around special occasions, traditions, and values. However, a worm incident later hurt CDM's reputation.

1. Cadbury Dairy Milk Ads
Presented by :Nishna Sathyan,K.M

2. Chocolates are always meant for kids…

3. In 1990’s Cadbury Dairy Milk (CDM) re-defined chocolate
“meant for kids” to “meant for the child in every adult”

4. ‘Real taste of life’
This campaign went on to be awarded 'The Campaign of the
Century'

5. 'Khanewalon Ko Khane Ka Bahana Chahiye'
The campaign was built to increase social acceptance of
chocolates among adults

6. “Kuch meetha ho jaye”

7. “Pappu Paas Ho Gaya”
The interactive campaign for "Pappu Pass Ho Gaya" bagged a
Bronze Lion at the prestigious Cannes Advertising Festival 2006

8. “Kuch meetha hai khana aaj pehli taareekh hai”

9. “Shubh Aarambh”
Targeted to the youth who have come of age but still
have Indian values in their heart

10. “Meethe mein kya hai?”

11. Bad days of Dairy Milk…
Worm incident hit CDM…

13. Thank you…