Palm Expo 2013 show overview

INDIA’S LEADING EXPO IN
SOUND & LIGHT,
MUSIC PRODUCTION & SYSTEM INTEGRATION
Organiser
Co-located Expo

The 4th dimension of system Integration is now added to Sound , Light, Music Production to complete the technology square.
• Line Arrays
• Loudspeaker Systems
• Live Mixing Consoles
• On-Air Consoles
• Music Recording Consoles
• Lasers & Lights
• Amplifiers
• PA Systems
• Microphones
• Wireless Systems
• Audio/Visual Systems
• Studio Monitors
• Hardware
• Music Recording Software
• Test and Measurement
Gear
• Signal Processors
• Switchers
• DJ Systems
• Headphones
• DJ Boxes
• Digital projection System
• Video walls
• Video Monitors
• Digital Signage
• Multi Projector Displays
• and many more…
PALM Expo is a 13 year old show which
continues to stay true to its motto
“PUTTING TECHNOLOGY IN PLACE
...MOTIVATING THE MARKET”

Co-located :
Organiser:
PRO AV segment of PALM attracts
system integrators who are involved in
the designing, implementation, and
execution of the projects like :
RETAIL SPACES

Organiser
:
AUDITORIUMS

Co-located :
ENTERTAINMENT SPACES
Organiser:

HOTELS
Organiser

Organiser
STADIUMS

Best Sound Rental Company
Sound.com
Best Lighting Rental Company
SS Lighting
Best Staging Company
Men At Work Stagecrafts
Best Video Rental Company
Video Design
Best Audio Systems Engineer
Sunil Karanjikar
Best Audio FOH Engineer
Pramod Chandorkar
Best Lighting Designer
Atul Sonpal
Best Set/Scenic Designer
Varsha Jain
Best Audio Monitor Engineer
Fali Damania
Best Event Management Group
Percept Live

IRA in its 7th Glorious Year felicitates the best in
the Indian Music Industry with
19 Nomination Categories
Organiser

Conference AV partner
PALM CONFERENCE
& SEMINAR 2013
HIGHLIGHT SPEAKER
Toby Alington
Chief Audio Engineer
Richmond Studios
Session Sponsored by:
DAY 1 Thursday : Multi Artist Recording for Broadcast Events
DAY 2 Friday : Animation Dubbing & Sound Design
DAY 3 Saturday : Music Post Production Stages for Live Concerts
Supported by

PALM CONFERENCE & SEMINAR 2013
Bart Kresa
Master Projection Designer
BARTKRESA design, Inc.
THE IMMINENT MERGING OF LIGHTING WITH DISPLAY
& VIDEO TECHNOLOGY … NOW & THE WAY FORWARD
DAY 1 Thursday
14:00-15:30
Conference AV
partner Supported by Session Sponsor

Bishwadeep Chatterjee
Sound Recordist
Orbis The Studio
DAY2 Friday
14:00-15:30
NUANCES OF STUDIO RECORDING, MIXING &
SOUND DESIGN FOR FILM & TELEVISION
Conference AV

Fredrik Svahnberg
Marketing Director
Dataton
THE IMMINENT MERGING OF LIGHTING WITH DISPLAY
& VIDEO TECHNOLOGY … NOW & THE WAY FORWARD
DAY 1 Thursday
14:00-15:30
Conference AV

Sunil Karanjikar
Chief Engineer
HARMAN
DAY1 Friday
11:30 -13:00
SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS
ENGINEERING & SYSTEM DESIGN FOR LARGE SCALE
LIVE CONCERTS & EVENTS
Conference AV

Warren D’souza
Director
Sound.com
DAY1 Thursday
11:30 -13:00
SPECIAL MASTER CLASS PRESENTATION ON SYSTEMS
ENGINEERING & SYSTEM DESIGN FOR LARGE SCALE
LIVE CONCERTS & EVENTS
Conference AV

Ranjit Singh
Senior Consultant/Trainer
RST Technology Holdings Pte. Ltd.
DAY 2 Friday
11:30 -13:00
SPECIAL MASTER CLASS PRESENTATION ON E-EDUCATION
INTEGRATED SYSTEMS AT UNIVERSITIES & INSTITUTES
DAY 3 Saturday
11:30 -13:00
SPECIAL MASTER CLASS PRESENTATION PUBLIC
COMMUNICATION
Conference AV

Witness the Extravaganza of Sound, Light & Music at the
HARMAN PALM Live Arena.

Recognizing & Pushing Future Stars In The Right Direction
For 3 Years Now....
From 141 DJs 20 DJs were selected to enter the Elimination Round.
Workshop Introduction To Digital DJing & The Future
Conducted By:
Reji Ravindran
(Director - PALM DJ Championship)
Tanseer Jabbar
(Product Specialist at The Inventory)
Grizzly Adams
(DJ/Turntablist/Product Specialist - NI - Germany)
WINNER- Sanjay Meriya (Gets a Direct Entry to DMC Finals)
1st Runner up- Kerwin Fernandes (Gets a Direct Entry to IDA finals)
2nd Runner up- Hitesh Khuman

PALM Open Air Line Array Demo
Line arrays from twelve top-notch brands will be on active display and
demonstration.
 AERONS EXIM INDIA
 AUDIO WIZARD
 HARNESS OVERSEAS
 LLOYD LEE &CO
 NARAIN PRO AUDIO LIGHTING
 POPE PROFESSIONAL
 SOUND LAND
 SOUNDWORKS
 SUN INFONET
 TW AUDIO
 VMT
 XION SOLUTIONS

JBL VTX V25 Line Array
Soundcraft Si Performer
Crown Audio iTech 4x3500HD Amplifier
BOSE Roommatch Array Speakers
Behringer X32 Digital Mixer
Genelec M Series Monitors
Sennheiser Digital 9000 Series
Smithson Martin Emulator
Shure ULXD Digital Wireless System
Antelope Audio Orion 32
Sonodyne SRP 500 Monitors
Robe Robin MiniMe
Audio Technica AT5040
Stonewater DX1000
DPA d:facto II Vocal Mic
DTS Raptor
Tascam US 366 Audio Interface
Avid Pro Tools 11
Narain DJMEDIA 7000
Dynaudio DBM50 Monitors
The
Innovation
Spotlight will
feature 20 of
the most
innovatively
prudent
products from
segments like
live production,
studio & music
production,
lighting, Pro AV
& integration
systems.

PALM Live Rigging & Trussing Experience, the first of
its kind feature in the world that will deliver much
needed quality information and emphasis on Rigging
& Trussing – through live demonstrations conducted &
delivered by highly respected professionals from
ProLyte - the world’s leading brand in trussing and
rigging equipment. The feature will take place on the
exhibit floor and will be available to attendees
throughout the show.

INTEGRATION FOR ENTERTAINMENT DEMO
Designed by Modern Stage
Service and Hi Tech Audio
Systems, the feature will
showcase a unique mapping
done by Bart Kresa.

PARTNERS
Co-located
Organiser
HARMAN PALM Live Arena

PARTNERS
Co-located
Organiser
Lanyard Sponsor

PARTNERS
Co-located
Organiser
Conference Session Sponsor

PARTNERS
Co-located
Organiser
PALM DJ Champion
Grand Prizes Sponsor

PARTNERS
Co-located
Organiser
PALM DJ Champion
Headphone Sponsor

PARTNERS
Co-located
Organiser
Security & Surveillance Partner LED Digital Wall Partner

SUPPORTING ASSOCIATIONS
Co-located
Organiser

INTERNATIONAL MEDIA PARTNERS
Co-located
Organiser

MEDIA PARTNERS
Co-located
Organiser

MARKETING & MEDIA PLAN OF 2013

MAGAZINE NAME
ISSUE
MONTH
AD SIZE PAID / BARTER
Sept’12-Oct’12 F.P.; Editorial BARTER
Nov’12-Dec’12 F.P. BARTER
Sept’12-Oct’12 Half Page Rs. 82, 815/-
Nov’12-Dec’12 Half Page BARTER
Sept’12-Oct’12 F.P ; Editorial Rs. 97,114/-
Sept’12-Oct’12 Half Page Rs. 53,691/-
Sept’12-Oct’12 F.P; Editorial BARTER
Nov’12-Dec’12 H.P ; Editorial BARTER
Oct’12-Nov’12 F.P. ; Pre Event BARTER
Oct’12-Nov’12 ½ Jr. ; Editorial Rs. 82,500/-
Oct’12-Nov’12 Half Page BARTER
Feb’13-Mar’13 Half Page BARTER
Nov’12-Dec’12 Strip Ads ; F.P. BARTER
EXHIBITOR PROMOTION : PRINT MEDIA

SIA- Oct-Nov
EXHIBITOR PROMOTION : PRINT MEDIA

EXHIBITOR PROMOTION : ONLINE MARKETING
TRADEINDIA.COM
SYSTEM INTEGRATION ASIA
ENTERTAINMENT TECHNOLOGY
MUSIC TRADE
BIZTRADESHOWS.COM
RADIO &MUSIC.COM

VISITOR PROMOTION : MEDIA PLAN
Teasers
Exhibitor
Invites
Outdoor
Promotio
n
Tele
Marketing
Email
Marketing
Social
Media
Marketing
Electronic
Media
Google
Ads
SMS
Marketing
Magazine
Ads
Press
Releases
News
Paper
Ads

VISITOR PROMOTION : PRINT MEDIA
Months
Screen World SCORE What Hifi Sound Box
Feb F.P. & 2 strip Ads FP/Logo & Banner Full page Full page
March FP & 2 Strip Ads F.P./ Emailer/ PALM Leaflet Emailer/ Full Page Full page
April Full Page ; Editorial/ Pre
show Article
FP/ Pre Event Rep./ PALM
Leaflet
Pre Event Editorial 2 Full page
May Emailer 2 Full page/Pre Event
Article
June Post event Rep. Post event Rep. Post event Rep.
Mag

VISITOR PROMOTION : PRINT MEDIA
IAAPI- Thriller Magazine Pro Sound- Jan-Feb Studio System -Jan-Feb
What Hifi/ Screen world—March
Sound Box / SCORE/
Pro Sound—March
Screen World- March

Months
Indian
television.c
om
Tradeindia.
com
Biztradeshows.
com
Trade4india.com
Feb 2Banners on
Home Page/ 1
Mailer
Banner on
radio &
Music .com
Banner in
Exim News
Letter
Event Page/ web
Banners/Logo/E
mailer
1 Emailer on Pro AV
March Mailer/Newslett
er
1 Mailer/
News letter
Banner on
Home Page-
28th
Emailer/Highlight
ed Listing
8 Emailer
April 2 Mailers/
News letter
1 Mailer Banner-28th Emailer 11 Emailer
May 2 Mailers/ Pre
event Report
2 Mailer/
Pre Event
Report
Emailer 10 Emailer
1takemedia.co
m
Online
Portal
VISITOR PROMOTION : ONLINE MEDIA

www.hifivision.com
www.indiantelevision.com

www.1takemedia.com
www.trade4india.com

www.tradeindia.com

VISITOR PROMOTION : NEWSPAPER ADS
• Assam Tribune (Guwahati)
• The Samaja (Cuttak/Bhubaneshwar)
• Tribune (through out Punjab)
• Hindustan Times (Delhi)
• Mumbai Mirror (TOI)
• Pune Mirror (TOI)
• Indian Express (Chennai/ coimbatore/ Bang/ Kochi/Hyd)
• O’Herald (Goa)
• Gujarat Samachar (Vadodara/ Suraj/ Rajkot)
• Lokmat (Nagpur/Kolhapur/Nasik/ jalgaon)

VISITOR PROMOTION:
Television Advertisements in
ET NOW
23rd May 24th May 25th May 26th May 27th May 28th May 29th May 30th May
Market Channel Program Time Band Spot Seconds
total
seconds
Thu Fri Sat Sun Mon Tue Wed Thu
National ET Now Weekday Prime 0700 - 2300 75 20 1500 5 10 10 10 10 10 10 10

ONLINE PUBLICITY RELEASES
Email campaign for VP Campaign has started from Mid Feb and will be done extensively till May
End on variety of quality DATABASE :
• Email on Website Launch
• Emails featuring Show Highlights.
• PRO AV
• Press releases on New Product Launches
• Press releases on show features like :
PALM Awards
IRA Awards
Conference & seminar sessions to Associations data like WIMPSEA & AES/ Exhibitor
& Visitor data
PALM HARMAN Live arena
DJ Competition
Integration for Entertainment Demo
PALM Live Rigging Studio
Outdoor Line Array Demo
Innovation Spotlight.

PALM DATABASE
DATA COMPILED YEAR COUNT
PALM Pre-registered 2012 data 2012 3678
PALM Pre-registered 2011 data 2011 2486
PALM Pre-registerd 2013 Visitors 2013 2172
PALM 2012 visitors 2012 7058
Company data of New Clients 246
Pubs & Disco’s 2011 24
Live Sound & Rental(Sound Eng/Rec/DJ) 2010-2011 4968
Studio Owners & Employees 2010-2011 221
Lighting Rental 2010-2011 413
Mega India(Client Data) 2013 1,167
Aerons (Client Data) 2012 89
Sonotone (Client Data) 2012 461
Biz Trade Show PALM Pre-registerd 2013 2013 116
Trade4india PALM Pre-registerd 2013 2013 67
Trade india.com PALM Pre-registerd 2013 2013 23
Top IT Co. 2012 1232
Event Organisers 2010 374
Event Organisers (Screen World ) 2013 116
Projection Digital Screen 2013 15
Light & SoundDiscolight 2013 13
DiscolightMoonlight & Sound Eff 2013 6
Entertainers & Stage Shows 2013 88
Motion Picture Production Houses (Producers) 2013 53
Production & Post Production House 2013 121

PALM DATABASE
Digital Intermediate & Animatio 2013 19
Tele Cine Service 2013 12
Prof.Audio,Video,Equip. Mfg. & Dealrers 2013 259
Digital,Audio,Recor.dubing sut. 2013 39
Laboratories 2013 10
Preview Theatres 2013 19
Sound Transfer Rooms 2013 11
Editing Rooms 2013 21
Cine Equip.& Generator Hirers 2013 113
Tele-Prompter & Sync Sound 2013 5
Digital & Steadicam Camera 2013 10
Amusement park 2013 15
Intergrate Database 2013 111
DJ's Data 2013 3066
Dj's Institutes 2013 31
House of Worships(Mumbai/Delhi/Bangalore/Chennai) In Process 250
PALM Inetrnational(Visiting cards) 2012 85
PALM China(Visiting Cards) 2012 31
Mfg Dealers(Studio Systems Magazine data) 2012 184
PRO-AV data 2013 2003
PRO AV International Data 2013 139
Visiting Cards- BES & IAAPI- 2013 2013 117
Yamaha Dealers 2013 275
International Magazines Data 2012 135
Magazines Data(L&SI,AV Max,MMR,Systems Integration- Asia,Entertainment Technology
)Asia,ExperimentalMarketing,,Mondo DR,DJ MAG.com,ProAudioAsia, 2012 310
PALM Related Exhibitions-India LED Expo 2013 229
PALM Related Exhibitions-Int'l ( NAMM-12) 2012 610
PALM Related Exhibitions-Int'l (PLASA-12) 2012 300
PALM Related Exhibitions-Int'l (ProLight&Sound) 2012 710
PALM Related Exhibitions-Int'l (LDI-USA) 2012 280
PALM DJ Champion 2013 141
Total Count 34747

MUSICIAN DATABASE
DATA COMPILED YEAR COUNT
Cine Musician Association 2013 644
Cine Musical Instrument Association (CMIA) 2013 258
Tokyo Musical Instruments Association 2012 39
Music Instruments Germany(Asso) 2012 49
Music Companies 2006 33
Musical Instrument Mfg, Suppliers, Ret. 2013 117
Musical Instrument Dealers 2013 59
Musicians 2006 2285
Music Teachers 2006 183
Musician Expo 2012 Visitors 2012 7224
Pre Registered Visitors 2012 2012 874
Pre Registered Visitors 2013 2013 249
Musician Expo 2011 visitors 2135
Musician Related Exhibitions-Int'l (Musikmesse) 2013 1388
Musician Related Exhibitions-Int'l (Music China) 2012 1922
Biz Trade Show Musician Pre-registerd 2013 2013 17
Trade india.com Musician Pre-registerd 2013 2013 3
Total Count 17479

EXHIBITIONS NEW CLIENTS
Pro Light & Sound - Shanghai TW Audio/ Golden Sea
(PALM)
Germany/China
PLASA- London Adam Hall U.K.
BES Expo Interacted with PRO AV
clients
IAAPI VP Promotion.
Musikmesse -Frankfurt PALM & Music Expo 2014
Promotion
Out of 27 New Clients , 3 are sourced from visiting Industry exhibitions
PROMOTION THROUGH OTHER INDUSTRY EXPO’s
OTHER NEW
CLIENTS THROUGH
PARTICIPATING IN
OTHER
EXHIBITIONS
1. TW Audio
2. Golden Sea
3. Adam Hall

VISITOR PROMOTION: OUTDOOR
1. Andheri Link Road-40x40
2. Andheri- On Jog Flyover(40x20)
3. Byculla (30x30)
4. Chembur RCF-Near Priyadarshini (100x15)
5. Dadar Tilak Bridge (20x30)
6. Jogeshwari Vikhroli Link Road Down Powai (40x20)
7. Juhu (20x20)
HOARDINGS (10 days)
BUS BACKS (15 days)
• MUMBAI CENTRAL
Fort, Lamington rd, Ballard Pier, Mazgaon, Tardeo, Nehru center, Byculla
• WORLI
Covering Worli, Worli Naka, Prabhadevi, Lower Parel
• BANDRA
Bandra internals, Khar, reclamation, Mount Mary, Linking Rd, CBD Belapur
• OSHIWARA
Covering Andheri (W), Lokhandwala, Juhu, Versova,4&7 bunglows, Mantralaya
• GOREGAON
Plying Thru Link Rd. via G'gaon, Andheri, S'cruz, V.Parle to Mantralaya, Hutatma Chowk.
• POISAR
Covering Kandivili, Malad, Borivili till Andheri Juhu.
• MAGATHANE
Mostly covering the North Mumbai areas Kandivili, Borivili, Dahisar, Mira Rd, Bhayander (eastern belt)
• MAJAS
Mostly covering the Andheri east area plying thru Chakala, Mahakali caves, Powai, Chandivili, SEEPZ
• GHATKOPAR
Areas covered is Vashi, Vikhroli, Town, Andheri east, Nerul, Bandra
• MULUND
Covering Mulund, Bandra, Thane, SEEPZ, Andheri east, Bhandup

NEW INITIATIVES: GOOGLE ADS
(28 Aug’12 - 28th Feb’2013)
Total Amount Spend 91,500/-
Conversion 2,86,876/- (Neptune/Barnes and Mullins Ltd(M)-
U.K. / Evergreen Enterprises)
No.of Clicks 4,713
Registration(Conversion) & Contact us page visitors 115
Out of 27 New Clients in PALM Expo 2013 , 3 are sourced from Google ads.

GOOGLE REPORT

GOOGLE REPORT
In May Month the bidding of the keywords was high and budget was less so
the conversion in May is less then April comparatively.

Account report (28-Aug-2012-28-Feb-2013)
Month Clicks Avg. CPC Cost
28/8/2012 52 36.33 1,889.14
1/9/2012 314 48.15 15,120.24
1/10/2012 975 19.8 19,303.58
1/11/2012 1115 13.52 15,069.42
1/12/2012 1071 8.97 9,611.88
1/1/2013 823 21.24 17,478.77
1/2/2013 357 52.74 18,828.84
Total 4707 20.67 97,301.87
The Actual amount spend is 91,500/- and not 97,301.87, due to the amount credited
in our account over the period due to the INVALID Clicks and in the month of September we got Rs.5000 from Google
as a Welcome Promotional amount.

Search Network Clicks Avg. CPC Cost
Total - search 907 9.54 8,650.53
Total - Display Network 164 5.86 961.35
Total 1071 8.97 9,611.88
In the month of November, we have experimented with one word keyword, to track audience performance hat has gained more
number of clicks. However, the clicks were not were not so very genuine, so, we have acted upon it and uploaded them again in ad
words in the month of December.
In December, we make the ads run on Display Network to check the effect of www.palmexpo.in on other website. (The Google
Display Network lets you place ads on a variety of news sites, blogs and other niche sites across the internet to reach more potential
customers).

In the mid of January, we removed the non performing cross keywords.
We have also, received the amount for the clicks received due to invalid activity that credited in the month of February 2013
Invalid Activity: Invalid activity includes clicks and impressions performed by automated tools, as well as accidental clicks –
for instance, if someone double clicks your ad OR competitor repeatedly clicks your ad intentionally
February2013: The campaign has shown difference in performance, due to high competition for keywords, we raised the
keyword bidding, that has an impact on average CPC as well click.
Also, competition was high that lead to higher bidding, has resulted in more Average CPC and lesser but related clicks.

Country/Territory Clicks Avg. CPC Cost Avg. position
France 22 42.56 936.25 1.9
Vietnam 27 29.72 802.33 1.58
Hong Kong 35 16.36 572.56 1.2
Malaysia 35 24 839.86 1.24
Taiwan 41 15.8 647.91 1.21
Japan 50 14.93 746.7 2.01
South Korea 63 18.15 1,143.68 1.2
Indonesia 69 31.68 2,186.10 1.59
Germany 218 22.93 4,998.43 2.7
United Kingdom 218 25.51 5,562.11 3.5
Italy 433 10.86 4,704.00 1.7
United States 1360 31.27 42,526.10 2.89
India 2142 14.81 31,729.61 1.95
Total 4713 20.67 97,395.64 2.59
August-February

Country/Territory Clicks Avg. CPC Cost Avg. position
Taiwan 35 20.11 703.87 1
Germany 170 41.6 7,071.80 1.9
Hong Kong 17 23.75 403.79 1.1
India 2154 12.32 26,540.89 1.1
Italy 309 24.73 7,642.13 1.2
Japan 9 27.36 246.23 1.6
South Korea 70 23.4 1,637.82 1.1
United Kingdom 177 49.17 8,703.61 2.1
United States 412 52.67 21,699.74 2.9
Total 3353 22.26 74,649.88 1.9
February to 26th May

22 27 35 35 41
50 63 69
218
218
433
1360
2142
France Vietnam Hong
Kong
Malaysia Taiwan Japan South
Korea
Indonesia Germany United
Kingdom
Italy United
States
India
Country wise Clicks for Palmexpo.in
Clicks
August-February

February to 26th May
35
170
17
2154
309
9
70
177
412
Taiwan Germany Hong Kong India Italy Japan South KoreaUnited KingdomUnited States
Country wise Clicks for Palmexpo.in

0
20
40
60
80
100
120
16 Feb - 26 May
Series1
114
3

If searches happen on Keywords even after the daily budget is exhausted, still Google give us a facility of free
clicks and shows our Ads for which we are not billed.
This click has a high level of intent for the searcher.

Invalid activity includes clicks and impressions performed by automated
tools, as well as accidental clicks – for instance, if someone double clicks
your ad OR competitor repeatedly clicks your ad intentionally.
CREDIT ADJUSTMENTS ON
INVALID CLICKS BY GOOGLE

Website Launch was done on 15th Feb

Trade Exhibition Searches in
U.S.

Live Sound in U.S.
Live Sound in U.K.

Trade Shows : Searches in TAIWAN
Trade Shows : Searches in JAPAN

TRADE EXHIBITIONS -: Searches in
GERMANY
PALME Show-: searches in
GERMANY

PALM Expo : Searches in
INDIA
Trade Shows: Searches in
KOREA

SALES ANALYSIS
OTHER NEW
CLIENTS THROUGH
DIRECT SALES
1. BOSE Corporation
2. Guangzhou Sound Wave
3. HARMAN international
4. SHURE Asia
5. Sound Works
6. Supreme Electronics
7. Chetan Cabletronics
8. Beatbox entertainment
9. DI Impex
10. Bombay Electricals
11. EPSON
12. Light Tape India
13. New Tech Video
14. AVCS
15. Aquastone
16. Party Map
17. Emission Electronics
18. G Technology
19. Young India Films
20. Vello Light
21. Reemal
No. of
Clients in
2012- 95
No.of
Clients in
2013- 96
Drop
outs- 28
New
Clients-29
RETENTIO
N RATE-:
70 %
4912
• TOTAL SOLD
AREA IN 2012
4713
•TOTAL SOLD
AREA IN 2013
12,000
Sq.mt.
• TOTAL FLOOR
SPACE OF PALM
2013

FRESH THOUGHTS ON MARKETING INITIATIVES FOR 2014
• Association with International Trade Portals in Europe/America/Asia
www.europe.bloombiz.com
www.globalsources.com
www.ec21.com
www.mfgtrade.com
www.itp..com
www.pwc.com
www.alibaba.com
• Data mining of Manufacturers/Distributors in Major Metros and House of Worships/Stadium owners/Hotel owners/Retail
owners/entertainment Spaces/ Institute Owners/Architects/Project consultants.
• Industry meets/ Road shows in major metros for EP promotion with a target to strengthen System Integration segment of PALM.
Inviting new 50-100 mfg/Dist. and some of the existing exhibitors
• SMS Marketing at appropriate intervals.
• Comprehensive digital marketing through social media.
• Inviting people to join our linked in page by sending links via sms.
• Research of Industry Associations in India.
• Organising Press Conferences.
• Creating a Mobile App for PALM Magazine and generating a QR Code. Many industry magazines have generated there mobile App
where there readers can download there magazine on their Android phones. Eg-: Mega Stage(China),Stage directions
Magazine, FOH,PLSN(Projection, Lights & Staging News Magazine )
www.palmexpo.in www.musicexpo.in

Mobile Ap of PLSN on Google play.com

Palm Expo 2013 show overview

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