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Hanze University of
         Applied Science
         Groningen
Ning Ding, PhD
Lecturer of International Business
School (IBS)
n.ding@pl.hanze.nl
What we are going to learn?

• Review

• Chapter 12: Simple Regression and Correlation
   – dependent / independent variables
   – scatter diagrams
   – regression analysis
   – Least-squares estimating equation
   – the coefficient of determination
   – the coefficient of correlation
Review
•   Review                 What is the interquartile range?
                           a. 98 b. 1764 c. 854 d.484         e.1940   f.2038
•    Chapter 12:
Simple Regression
and Correlation
–dependent /
independent
variables
–scatter diagrams
–regression analysis
–Least-squares      Interquartile Range
estimating equation 3-Q1
                    =Q
–the coefficient of =2205-1721
determination       =484
–the coefficient of
correlation
Review
•   Review

•    Chapter 12:        L=(8+1)*25%=2.25
Simple Regression
and Correlation Range
Interquartile           Q1=133.5
–dependent /
    =274.5-133.5
independent
         =141           L=(8+1)*75%=6.75
variables
–scatter diagrams
–regression analysis
                        Q3=274.5
–Least-squares
estimating equation
–the coefficient of
determination
–the coefficient of
correlation
Median     Quartile      Decile   Percentile
    1
    1                              1st D
    2
    2                  Q1=2
    2
    2
    4
    4              Interquartile
   5         5        Range
   7
   7
   8
   8                  Q3=8.5
   9
   9
   12
   12                              9th D




Boxplot




                                                How to interpret?


                                             http://cnx.org/content/m11192/latest/
Review
                              a. Positive      b. Negative
                              c. Symmetrical   d. No idea


                   a                                     b

                                    Mean= € 450



€ 20                                                                            € 2000
       Q1= € 250           Median= € 350            Q3= € 850


                       The distribution is skewed to __________ because the mean is
                                                        the right
                        larger than
                       __________the median.

                                                     http://cnx.org/content/m11192/latest/
0.8
1.0
                Mean > Median
1.0
1.2
1.2
1.3
1.5
1.7
2.0
2.0
2.1
2.2
                                   2.0
4.0                                      Mean < Median
                                   3.2
           Positively skewed       3.6
                                   3.7
                                   4.0
                                   4.2
                                   4.2
                                   4.5
                                   4.5
                                   4.6
                                   4.8
http://qudata.com/online/statcalc/ 5.0
                                           Negatively skewed
                                   5.0
•   Review
                       This means that the data is
•    Chapter 12:
                       symmetrically distributed.
Simple Regression
and Correlation
–dependent /
independent
variables
–scatter diagrams
–regression analysis
–Least-squares
estimating equation
–the coefficient of
determination
–the coefficient of
correlation




                              Zero skewness

                           mode=median=mean
Regression Analysis
•   Review

•    Chapter 12:
                       – scatter diagrams
Simple Regression
and Correlation
                       – dependent / independent variables
–dependent /
independent            – regression analysis
variables
–scatter diagrams      – Least-squares estimating equation
–regression analysis
–Least-squares         – the coefficient of determination
estimating equation
–the coefficient of    – the coefficient of correlation
determination
–the coefficient of
correlation
Scatter Diagram
•   Review             –How to determine both the nature and the
•    Chapter 12:
                       strength of a relationship between variables.
Simple Regression
and Correlation
–dependent /
independent
variables
–scatter diagrams
–regression analysis
–Least-squares
estimating equation
–the coefficient of
determination
–the coefficient of
correlation
Describing Relationshi
                                Scatter Diagram
•   Review
                             Variables – Scatter Diag
                       Scatter Diagram:
•    Chapter 12:
                       Streudiagramm
Simple Regression      Puntenwolk
and Correlation
                       散布图
–dependent /
independent
variables
–scatter diagrams
–regression analysis
–Least-squares
estimating equation
–the coefficient of
determination
–the coefficient of
correlation


                       Positive correlation
Scatter Diagram
•   Review

•    Chapter 12:
Simple Regression
and Correlation
–dependent /
independent
variables
–scatter diagrams
–regression analysis
–Least-squares
estimating equation
–the coefficient of
determination
–the coefficient of
correlation


                       Negative correlation
catter DiagramDiagram
          Scatter Examples
•   Review

•    Chapter 12:
Simple Regression
and Correlation
–dependent /
independent
variables
–scatter diagrams
–regression analysis
–Least-squares
estimating equation
–the coefficient of
determination
–the coefficient of
correlation


                       No correlation
Scatter Diagram
•   Review
                     Scatter Diagrams:
•    Chapter 12:     • Patterns indicating that the variables are related
Simple Regression
and Correlation      • If related, we can describe the relationship
–dependent /
independent
variables
–scatter diagrams
–regression analysisStrong & Positive                            Weak & Positive
–Least-squares         correlation                                 correlation
estimating equation
–the coefficient of
determination
–the coefficient of                                           No
correlation                                               correlation


               Weak & Negative                                  Strong & Negative
                 correlation                                        correlation
Dependent/Independent Variables
                                  Describing Relations
                                  Variables:
                                  Variables – known
•   Review
                                  – Independent variables: Scatter D
•    Chapter 12:
Simple Regression                 – Dependent variables: to predict
and Correlation
–dependent /
independent            Dependent Variable
variables
–scatter diagrams
–regression analysis
–Least-squares
estimating equation
–the coefficient of
determination
–the coefficient of
correlation




                                    Independent Variable
Regression Analysis
                       Correlation & Cause Effect?
•   Review
                       • The relationships found by regression to be
•    Chapter 12:         relationships of association
Simple Regression
and Correlation
                       • Not necessarilly of cause and effect.
–dependent /
independent
variables
–scatter diagrams
–regression analysis
–Least-squares
estimating equation
–the coefficient of
determination
–the coefficient of
correlation
Regression Analysis
•   Review

•    Chapter 12:
Simple Regression
and Correlation
–dependent /
independent
variables
–scatter diagrams
–regression analysis
–Least-squares
estimating equation
–the coefficient of
determination
–the coefficient of
correlation
Least-squares Estimating Equation
•   Review             Least-squares estimating equation:
•    Chapter 12:
                       • The dependent variable Y is determined by the independent
Simple Regression        variable X
and Correlation
–dependent /
                                            Dependent Variable
independent
variables
–scatter diagrams
–regression analysis
–Least-squares
estimating equation
–the coefficient of
determination
–the coefficient of                                 Y
correlation
                                                                                     X
                        I          88      ?
                                                            Independent Variable


                                        Ŷ = a + bX
Least-squares Estimating Equation
•   Review
                       Least-squares estimating equation:
•    Chapter 12:
Simple Regression
and Correlation
–dependent /
independent
variables
–scatter diagrams
                             Ŷ = a + bX
–regression analysis
–Least-squares
estimating equation
–the coefficient of
determination
–the coefficient of
correlation
Least-squares Estimating Equation
•   Review
                       Least-squares estimating equation:
•    Chapter 12:
Simple Regression
and Correlation
                                  xy - n x y
–dependent /
independent
variables
                               b=   2      2
–scatter diagrams
–regression analysis
                                   x -nx
–Least-squares
estimating equation
–the coefficient of
determination
                        Y = a + bX                  a = Y - bX
–the coefficient of
correlation
Least-squares Estimating Equation
                 the relationship between the age of a truck and the annual repair expense?

•   Review                   xy - nx y
                       b=                   Y = a + bX                a = Y - bX
                              x -nx
                               2     2
                                                                                          Step 2:
•    Chapter 12:
Simple Regression
and Correlation
–dependent /
independent
variables
–scatter diagrams
–regression analysis
–Least-squares
estimating equation         Step 1:      X=3                  Y=6
–the coefficient of
determination             78 - 4 * 3 * 6
–the coefficient of
       Step 4:         b=                       0.75       Step 6:    Ŷ = 3.75 + 0.75 X
correlation                44 - 4 * 9

                        a = 6 - 0.75*3 = 3.75              Step 7:    6.75 = 3.75 + 0.75 * 4
      Step 5:

                       If the city has a truck that is 4 years old,
      Step 8:
                       the director could use the equation to predict $675 annually in repairs.
Least-squares Estimating Equation
•   Review
                       To find the simple/linear regression of Personal Income (X)
                          and Auto Sales (Y)
•    Chapter 12:
Simple Regression
and Correlation
–dependent /
independent
variables
–scatter diagrams
–regression analysis
                              If X=64, what about Y?
–Least-squares
estimating equation
–the coefficient of     Step 1:    Count the number of values. N = 5
determination
      a. 4.1            Step 2:     Find XY, X2 See the below table
–the coefficient of
      b. 5.3
correlation

      c. 6.7
      d. 7.4
      e. 7.5
      f. 8.2
Least-squares Estimating Equation
•   Review

•    Chapter 12:
Simple Regression
and Correlation
–dependent /
independent
variables
–scatter diagrams      Step 3:       Find ΣX, ΣY, ΣXY, ΣX2.
–regression analysis                        ΣX = 311 Mean = 62.2
–Least-squares                              ΣY = 18.6 Mean = 3.72
estimating equation                         ΣXY = 1159.7
–the coefficient of
                                            ΣX2 = 19359
determination
–the coefficient of
correlation            Step 4:               xy - nx y
                                      b=
                                                  -nx
                                                2     2
                                              x
                        Substitute in the above slope formula given.

                        Slope(b) =    1159.7-5*62.2*3.72     = 0.19
                                      19359-5*62.2*62.2
Least-squares Estimating Equation
•   Review
                        Slope(b) = 0.19
•    Chapter 12:                 Now, again substitute in the above intercept formula given.
                       Step 5:
Simple Regression
and Correlation                            Intercept(a) = Y - bX = 3.72- 0.19 * 62.2= -8.098
–dependent /
independent            Step 6:
variables
                                  Then substitute these values in regression equation
–scatter diagrams                 formula
–regression analysis                     Regression Equation(Ŷ) = a + bX
–Least-squares
estimating equation                     Ŷ = -8.098 + 0.19X
–the coefficient of
determination          Regression Equation:
–the coefficient of                                   Suppose if we want to know the
                       Ŷ = a + bX
correlation                                           approximate y value for the variable X
                               = -8.098 + 0.19(64)
                               = -8.098 + 12.16       = 64. Then we can substitute the value
                               = 4.06
                                                      in the above equation.
Standard Error
•   Review             Standard Error:
                       to minimize the sum of the squares of the errors to measure the
•    Chapter 12:       goodness of fit of a line
Simple Regression
and Correlation
–dependent /
                                                 SE       SE

independent                                   ei = residuali
variables
–scatter diagrams
–regression analysis
–Least-squares
estimating equation
–the coefficient of
determination
–the coefficient of
correlation
                             Strong                                              Weak
                           correlation                                         correlation
Standard Error
•   Review

•    Chapter 12:            ei = residuali
Simple Regression
and Correlation
–dependent /
independent
variables
–scatter diagrams
–regression analysis
–Least-squares
estimating equation
–the coefficient of
determination
–the coefficient of
correlation
Coefficient of Determination
•   Review             Correlation Analysis:
•    Chapter 12:       describe the degree to which one variable is linearly
Simple Regression      related to another.
and Correlation
–dependent /
independent
variables              Coefficient of Determination: r 2
–scatter diagrams
–regression analysis   Measure the extent, or strength, of the association that
–Least-squares
estimating equation
                         exists between two variables.
–the coefficient of
determination
–the coefficient of
correlation            Coefficient of Correlation:      r
                       Square root of coefficient of determination
Coefficient of Determination
                       Coefficient of Determination:
•   Review
                                                             r2
•    Chapter 12:       • 0 ≤ r2 ≤ 1.
Simple Regression      • The larger r2 , the stronger the linear relationship.
and Correlation
–dependent /
                       • The closer r2 is to 1, the more confident we are in
independent              our prediction.
variables
–scatter diagrams
–regression analysis
–Least-squares
estimating equation
                                                                            r 2=0.9984
–the coefficient of
determination
–the coefficient of
correlation
Coefficient of Determination
•   Review

•    Chapter 12:       • 76.30% of Sales changes is explained by
Simple Regression        GDP changes. The rest 23.70% is
and Correlation
–dependent /
                         explained by other variables.
independent
variables
–scatter diagrams
–regression analysis
–Least-squares
                                                                   r 2=0.7630
estimating equation
–the coefficient of
determination
–the coefficient of
correlation
Coefficient of Correlation
•                      Coefficient of correlation:
    Review
                                                          r
•    Chapter 12:       •   r ≤ 0.3         Weak Correlation
Simple Regression
and Correlation
                       •   0.3 ≤ r ≤ 0.7   Moderate Correlation
–dependent /           •   r ≥ 0.7         Strong Correlation
independent
variables              •   r = 0.10        Perfect Correlation    r 2=0.1132
–scatter diagrams
–regression analysis
–Least-squares
                                                                  r =0.1064
estimating equation
–the coefficient of
determination
–the coefficient of
correlation
Coefficient of Correlation
•   Review             • There is a positive and weak correlation
•    Chapter 12:
                       r between GDP and Envy Rides’ annual
Simple Regression        sales.
and Correlation        • 11.32% of Sales changes is explained by
–dependent /
independent
                  r    2 GDP changes. The rest 88.68% is
variables                                                         r 2=0.1132
–scatter diagrams
                         explained by other variables.
–regression analysis
–Least-squares
                                                                 r =0.1064
estimating equation
–the coefficient of
determination
–the coefficient of
correlation
Coefficient of Correlation
•   Review
                       • There is a positive and strong correlation
                       r between GDP and Envy Rides’ annual
•    Chapter 12:
Simple Regression
                         sales.
and Correlation        • 76.30% of Sales changes is explained by
–dependent /
                  r    2 GDP changes. The rest 23.70% is
independent
variables                explained by other variables.            r 2=0.7630
–scatter diagrams
–regression analysis
–Least-squares                                                   r =0.8735
estimating equation
–the coefficient of
determination
–the coefficient of
correlation
Coefficient of Correlation
•   Review         • There is a positive and almost perfect
•    Chapter 12:   r correlation between GDP and Envy Rides’
Simple Regression     annual sales.
and Correlation     • 99.84% of Sales changes is explained by
–dependent /
independent       r 2 GDP changes. The rest 8% is explained by
variables              other variables.
–scatter diagrams                                             r 2=0.9984
–regression analysis
–Least-squares
estimating equation                                         r =0.9992
–the coefficient of
determination
–the coefficient of
correlation
Review
•   Review

•    Chapter 12:
Simple Regression
                       Which value of r indicates a stronger correlation than 0.40?
and Correlation
–dependent /
                       A. -0.30
independent            B. -0.50
variables              C. +0.38
–scatter diagrams      D. 0
–regression analysis
–Least-squares
estimating equation    If all the plots on a scatter diagram lie on a straight line, what is the
–the coefficient of    standard error of estimate?
determination
                       A. -1
–the coefficient of
correlation            B. +1
                       C. 0
                       D. Infinity
Review
•   Review

•    Chapter 12:
Simple Regression      In the least squares equation, Ŷ = 10 + 20X the value of 20
and Correlation        indicates
–dependent /           A. the Y intercept.
independent
variables              B. for each unit increase in X, Y increases by 20.
–scatter diagrams      C. for each unit increase in Y, X increases by 20.
–regression analysis   D. none of these.
–Least-squares
estimating equation
–the coefficient of
determination
–the coefficient of
correlation
Review
•   Review
                       A sales manager for an advertising agency believes there is a
•    Chapter 12:       relationship between the number of contacts and the amount of the
Simple Regression      sales. To verify this belief, the following data was collected:
and Correlation
–dependent /           What is the Y-intercept of the linear equation?
independent
                       A. -12.201
variables
                       B. 2.1946
–scatter diagrams
                       C. -2.1946
–regression analysis
                       D. 12.201
–Least-squares
estimating equation
–the coefficient of
determination
–the coefficient of
correlation
What we have learnt?
•   Review

•    Chapter 12:
                       – scatter diagrams
Simple Regression
and Correlation
                       – dependent / independent variables
–dependent /
independent            – regression analysis
variables
–scatter diagrams      – Least-squares estimating equation
–regression analysis
–Least-squares         – the coefficient of determination
estimating equation
–the coefficient of    – the coefficient of correlation
determination
–the coefficient of
correlation

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Lesson 4

  • 1. Hanze University of Applied Science Groningen Ning Ding, PhD Lecturer of International Business School (IBS) n.ding@pl.hanze.nl
  • 2. What we are going to learn? • Review • Chapter 12: Simple Regression and Correlation – dependent / independent variables – scatter diagrams – regression analysis – Least-squares estimating equation – the coefficient of determination – the coefficient of correlation
  • 3. Review • Review What is the interquartile range? a. 98 b. 1764 c. 854 d.484 e.1940 f.2038 • Chapter 12: Simple Regression and Correlation –dependent / independent variables –scatter diagrams –regression analysis –Least-squares Interquartile Range estimating equation 3-Q1 =Q –the coefficient of =2205-1721 determination =484 –the coefficient of correlation
  • 4. Review • Review • Chapter 12: L=(8+1)*25%=2.25 Simple Regression and Correlation Range Interquartile Q1=133.5 –dependent / =274.5-133.5 independent =141 L=(8+1)*75%=6.75 variables –scatter diagrams –regression analysis Q3=274.5 –Least-squares estimating equation –the coefficient of determination –the coefficient of correlation
  • 5. Median Quartile Decile Percentile 1 1 1st D 2 2 Q1=2 2 2 4 4 Interquartile 5 5 Range 7 7 8 8 Q3=8.5 9 9 12 12 9th D Boxplot How to interpret? http://cnx.org/content/m11192/latest/
  • 6. Review a. Positive b. Negative c. Symmetrical d. No idea a b Mean= € 450 € 20 € 2000 Q1= € 250 Median= € 350 Q3= € 850 The distribution is skewed to __________ because the mean is the right larger than __________the median. http://cnx.org/content/m11192/latest/
  • 7. 0.8 1.0 Mean > Median 1.0 1.2 1.2 1.3 1.5 1.7 2.0 2.0 2.1 2.2 2.0 4.0 Mean < Median 3.2 Positively skewed 3.6 3.7 4.0 4.2 4.2 4.5 4.5 4.6 4.8 http://qudata.com/online/statcalc/ 5.0 Negatively skewed 5.0
  • 8. Review This means that the data is • Chapter 12: symmetrically distributed. Simple Regression and Correlation –dependent / independent variables –scatter diagrams –regression analysis –Least-squares estimating equation –the coefficient of determination –the coefficient of correlation Zero skewness mode=median=mean
  • 9. Regression Analysis • Review • Chapter 12: – scatter diagrams Simple Regression and Correlation – dependent / independent variables –dependent / independent – regression analysis variables –scatter diagrams – Least-squares estimating equation –regression analysis –Least-squares – the coefficient of determination estimating equation –the coefficient of – the coefficient of correlation determination –the coefficient of correlation
  • 10. Scatter Diagram • Review –How to determine both the nature and the • Chapter 12: strength of a relationship between variables. Simple Regression and Correlation –dependent / independent variables –scatter diagrams –regression analysis –Least-squares estimating equation –the coefficient of determination –the coefficient of correlation
  • 11. Describing Relationshi Scatter Diagram • Review Variables – Scatter Diag Scatter Diagram: • Chapter 12: Streudiagramm Simple Regression Puntenwolk and Correlation 散布图 –dependent / independent variables –scatter diagrams –regression analysis –Least-squares estimating equation –the coefficient of determination –the coefficient of correlation Positive correlation
  • 12. Scatter Diagram • Review • Chapter 12: Simple Regression and Correlation –dependent / independent variables –scatter diagrams –regression analysis –Least-squares estimating equation –the coefficient of determination –the coefficient of correlation Negative correlation
  • 13. catter DiagramDiagram Scatter Examples • Review • Chapter 12: Simple Regression and Correlation –dependent / independent variables –scatter diagrams –regression analysis –Least-squares estimating equation –the coefficient of determination –the coefficient of correlation No correlation
  • 14. Scatter Diagram • Review Scatter Diagrams: • Chapter 12: • Patterns indicating that the variables are related Simple Regression and Correlation • If related, we can describe the relationship –dependent / independent variables –scatter diagrams –regression analysisStrong & Positive Weak & Positive –Least-squares correlation correlation estimating equation –the coefficient of determination –the coefficient of No correlation correlation Weak & Negative Strong & Negative correlation correlation
  • 15. Dependent/Independent Variables Describing Relations Variables: Variables – known • Review – Independent variables: Scatter D • Chapter 12: Simple Regression – Dependent variables: to predict and Correlation –dependent / independent Dependent Variable variables –scatter diagrams –regression analysis –Least-squares estimating equation –the coefficient of determination –the coefficient of correlation Independent Variable
  • 16. Regression Analysis Correlation & Cause Effect? • Review • The relationships found by regression to be • Chapter 12: relationships of association Simple Regression and Correlation • Not necessarilly of cause and effect. –dependent / independent variables –scatter diagrams –regression analysis –Least-squares estimating equation –the coefficient of determination –the coefficient of correlation
  • 17. Regression Analysis • Review • Chapter 12: Simple Regression and Correlation –dependent / independent variables –scatter diagrams –regression analysis –Least-squares estimating equation –the coefficient of determination –the coefficient of correlation
  • 18. Least-squares Estimating Equation • Review Least-squares estimating equation: • Chapter 12: • The dependent variable Y is determined by the independent Simple Regression variable X and Correlation –dependent / Dependent Variable independent variables –scatter diagrams –regression analysis –Least-squares estimating equation –the coefficient of determination –the coefficient of Y correlation X I 88 ? Independent Variable Ŷ = a + bX
  • 19. Least-squares Estimating Equation • Review Least-squares estimating equation: • Chapter 12: Simple Regression and Correlation –dependent / independent variables –scatter diagrams Ŷ = a + bX –regression analysis –Least-squares estimating equation –the coefficient of determination –the coefficient of correlation
  • 20. Least-squares Estimating Equation • Review Least-squares estimating equation: • Chapter 12: Simple Regression and Correlation xy - n x y –dependent / independent variables b= 2 2 –scatter diagrams –regression analysis x -nx –Least-squares estimating equation –the coefficient of determination Y = a + bX a = Y - bX –the coefficient of correlation
  • 21. Least-squares Estimating Equation the relationship between the age of a truck and the annual repair expense? • Review xy - nx y b= Y = a + bX a = Y - bX x -nx 2 2 Step 2: • Chapter 12: Simple Regression and Correlation –dependent / independent variables –scatter diagrams –regression analysis –Least-squares estimating equation Step 1: X=3 Y=6 –the coefficient of determination 78 - 4 * 3 * 6 –the coefficient of Step 4: b= 0.75 Step 6: Ŷ = 3.75 + 0.75 X correlation 44 - 4 * 9 a = 6 - 0.75*3 = 3.75 Step 7: 6.75 = 3.75 + 0.75 * 4 Step 5: If the city has a truck that is 4 years old, Step 8: the director could use the equation to predict $675 annually in repairs.
  • 22. Least-squares Estimating Equation • Review To find the simple/linear regression of Personal Income (X) and Auto Sales (Y) • Chapter 12: Simple Regression and Correlation –dependent / independent variables –scatter diagrams –regression analysis If X=64, what about Y? –Least-squares estimating equation –the coefficient of Step 1: Count the number of values. N = 5 determination a. 4.1 Step 2: Find XY, X2 See the below table –the coefficient of b. 5.3 correlation c. 6.7 d. 7.4 e. 7.5 f. 8.2
  • 23. Least-squares Estimating Equation • Review • Chapter 12: Simple Regression and Correlation –dependent / independent variables –scatter diagrams Step 3: Find ΣX, ΣY, ΣXY, ΣX2. –regression analysis ΣX = 311 Mean = 62.2 –Least-squares ΣY = 18.6 Mean = 3.72 estimating equation ΣXY = 1159.7 –the coefficient of ΣX2 = 19359 determination –the coefficient of correlation Step 4: xy - nx y b= -nx 2 2 x Substitute in the above slope formula given. Slope(b) = 1159.7-5*62.2*3.72 = 0.19 19359-5*62.2*62.2
  • 24. Least-squares Estimating Equation • Review Slope(b) = 0.19 • Chapter 12: Now, again substitute in the above intercept formula given. Step 5: Simple Regression and Correlation Intercept(a) = Y - bX = 3.72- 0.19 * 62.2= -8.098 –dependent / independent Step 6: variables Then substitute these values in regression equation –scatter diagrams formula –regression analysis Regression Equation(Ŷ) = a + bX –Least-squares estimating equation Ŷ = -8.098 + 0.19X –the coefficient of determination Regression Equation: –the coefficient of Suppose if we want to know the Ŷ = a + bX correlation approximate y value for the variable X = -8.098 + 0.19(64) = -8.098 + 12.16 = 64. Then we can substitute the value = 4.06 in the above equation.
  • 25. Standard Error • Review Standard Error: to minimize the sum of the squares of the errors to measure the • Chapter 12: goodness of fit of a line Simple Regression and Correlation –dependent / SE SE independent ei = residuali variables –scatter diagrams –regression analysis –Least-squares estimating equation –the coefficient of determination –the coefficient of correlation Strong Weak correlation correlation
  • 26. Standard Error • Review • Chapter 12: ei = residuali Simple Regression and Correlation –dependent / independent variables –scatter diagrams –regression analysis –Least-squares estimating equation –the coefficient of determination –the coefficient of correlation
  • 27. Coefficient of Determination • Review Correlation Analysis: • Chapter 12: describe the degree to which one variable is linearly Simple Regression related to another. and Correlation –dependent / independent variables Coefficient of Determination: r 2 –scatter diagrams –regression analysis Measure the extent, or strength, of the association that –Least-squares estimating equation exists between two variables. –the coefficient of determination –the coefficient of correlation Coefficient of Correlation: r Square root of coefficient of determination
  • 28. Coefficient of Determination Coefficient of Determination: • Review r2 • Chapter 12: • 0 ≤ r2 ≤ 1. Simple Regression • The larger r2 , the stronger the linear relationship. and Correlation –dependent / • The closer r2 is to 1, the more confident we are in independent our prediction. variables –scatter diagrams –regression analysis –Least-squares estimating equation r 2=0.9984 –the coefficient of determination –the coefficient of correlation
  • 29. Coefficient of Determination • Review • Chapter 12: • 76.30% of Sales changes is explained by Simple Regression GDP changes. The rest 23.70% is and Correlation –dependent / explained by other variables. independent variables –scatter diagrams –regression analysis –Least-squares r 2=0.7630 estimating equation –the coefficient of determination –the coefficient of correlation
  • 30. Coefficient of Correlation • Coefficient of correlation: Review r • Chapter 12: • r ≤ 0.3 Weak Correlation Simple Regression and Correlation • 0.3 ≤ r ≤ 0.7 Moderate Correlation –dependent / • r ≥ 0.7 Strong Correlation independent variables • r = 0.10 Perfect Correlation r 2=0.1132 –scatter diagrams –regression analysis –Least-squares r =0.1064 estimating equation –the coefficient of determination –the coefficient of correlation
  • 31. Coefficient of Correlation • Review • There is a positive and weak correlation • Chapter 12: r between GDP and Envy Rides’ annual Simple Regression sales. and Correlation • 11.32% of Sales changes is explained by –dependent / independent r 2 GDP changes. The rest 88.68% is variables r 2=0.1132 –scatter diagrams explained by other variables. –regression analysis –Least-squares r =0.1064 estimating equation –the coefficient of determination –the coefficient of correlation
  • 32. Coefficient of Correlation • Review • There is a positive and strong correlation r between GDP and Envy Rides’ annual • Chapter 12: Simple Regression sales. and Correlation • 76.30% of Sales changes is explained by –dependent / r 2 GDP changes. The rest 23.70% is independent variables explained by other variables. r 2=0.7630 –scatter diagrams –regression analysis –Least-squares r =0.8735 estimating equation –the coefficient of determination –the coefficient of correlation
  • 33. Coefficient of Correlation • Review • There is a positive and almost perfect • Chapter 12: r correlation between GDP and Envy Rides’ Simple Regression annual sales. and Correlation • 99.84% of Sales changes is explained by –dependent / independent r 2 GDP changes. The rest 8% is explained by variables other variables. –scatter diagrams r 2=0.9984 –regression analysis –Least-squares estimating equation r =0.9992 –the coefficient of determination –the coefficient of correlation
  • 34. Review • Review • Chapter 12: Simple Regression Which value of r indicates a stronger correlation than 0.40? and Correlation –dependent / A. -0.30 independent B. -0.50 variables C. +0.38 –scatter diagrams D. 0 –regression analysis –Least-squares estimating equation If all the plots on a scatter diagram lie on a straight line, what is the –the coefficient of standard error of estimate? determination A. -1 –the coefficient of correlation B. +1 C. 0 D. Infinity
  • 35. Review • Review • Chapter 12: Simple Regression In the least squares equation, Ŷ = 10 + 20X the value of 20 and Correlation indicates –dependent / A. the Y intercept. independent variables B. for each unit increase in X, Y increases by 20. –scatter diagrams C. for each unit increase in Y, X increases by 20. –regression analysis D. none of these. –Least-squares estimating equation –the coefficient of determination –the coefficient of correlation
  • 36. Review • Review A sales manager for an advertising agency believes there is a • Chapter 12: relationship between the number of contacts and the amount of the Simple Regression sales. To verify this belief, the following data was collected: and Correlation –dependent / What is the Y-intercept of the linear equation? independent A. -12.201 variables B. 2.1946 –scatter diagrams C. -2.1946 –regression analysis D. 12.201 –Least-squares estimating equation –the coefficient of determination –the coefficient of correlation
  • 37. What we have learnt? • Review • Chapter 12: – scatter diagrams Simple Regression and Correlation – dependent / independent variables –dependent / independent – regression analysis variables –scatter diagrams – Least-squares estimating equation –regression analysis –Least-squares – the coefficient of determination estimating equation –the coefficient of – the coefficient of correlation determination –the coefficient of correlation