Search engine optimization, SEO Tutorial, seo basics, seo tools, seo tips, seo tricks, google seo, seo

1. NILKANTH SATISH SHET
SHIR O D KCEAOR at Redicals.com
www.tatoclub.com

2. What is a Search Engine?
Definition: An internet-based tool that searches an index of documents for a
particular term, phrase or text specified by the user.
Common Characteristics:
 Spider, Indexer, Database, Algorithm
 Find matching documents and display them according to relevance
 Frequent updates to documents searched and ranking algorithm

4. Anatomy of a Search Engine

5. SEO Process
5 steps process:
◦ Research
◦ Reporting
◦ Optimization
◦ Submission/Re-Crawl
◦ Follow Up Reporting

6. How to Optimize

7. Keyword Analysis
Meta tags:
<meta name="description" content="">
<meta name="keywords" content="">
Alt tags: use for graphics
<IMG src="hello.gif" alt=“hello world">
Content is king
Write good content with relevant and important keywords.
Geo Targeting
Add geocentric terms to target local areas
Domain Names
Use keywords as part of domain name

8. How to Optimize
Pre-site activities
The research and planning activities undertaken before an existing or new site or
page is actually touched or built.
• Understanding your organization's online business strategy
• Researching your market category, customers and competitors
• Keyword research and selection
On-site activities
The activities directly involved in the content and design of web pages.

9. How to Optimize
• Writing the title, description and keyword meta tags
• Writing content – Body copy, titles, image tags, outbound links that reflect
and enhance keywords.
• Building internal links – Helping the search engines navigate the site
• Site design and construction - Ensuring the web page utilizes design and code
that can be properly crawled and indexed by the search engines.
Off-site activities
Building a portfolio of quality inbound links to your web site.
Post –site activities
Analyzing and responding to site traffic and user feedback once a
web site has been optimized. Effective SEO is a continuous activity.

10. How to Optimize
1 - The Pre-Site Phase
• Understanding your Organization's Online Business Strategy
• Researching your Market Category, Customers and Competitors
• Keyword Selection - Factors
• Category Priorities
• Search Volumes
• Competitive Advantage
• Competition
• Making your keyword choice

11. How to Optimize
The On-Site Phase
• Writing Meta Tags
• Meta Tag Priorities
• Writing Content
• Technical Issues – Site Design and Construction
 The Off-Site Phase
• Key Factors Effecting Link Quality
• Google Page Rank
• Site and Page Relevance
• Link Density
• Anchor Text
• Link Age
• Originating Site has been Crawled and Indexed
• A Suggested Approach to Link Building

12. Title tag
Meta description tag (or
first paragraph of text if
no meta des has been
added)
Keywords

13. On Page Optimization
On-page optimization (on-page SEO) is what can be done on the pages of a
website to maximize its performance in the search engines for target keywords
related to the on-page content.
On-page optimization stands for all of the techniques and methods used on your
website that is hosted on a server.
On-page optimization has an effect on your website listing in natural results .
On-page factors are controlled by coding on website pages

14. On Page SEO Elements
◦ Title tags
◦ Meta tags
◦ ALT tags
◦ Header(H1,H2) tags
◦ URL Structure
◦ Internal Linking
◦ Content
◦ Keyword Density
◦ Site maps

15. Off Page SEO Optimization
Off-page optimization (off-page SEO) is what can be done off the pages of a
website to maximize its performance in search engines for target keywords
related to the on-page content and keywords in off-page direct link.
Off-page optimization is the most important part in search engines optimization
because it gives back links to your sites and it requires a lot of work on a daily
bases.
It helps to maximize website performance in search engine for target keywords

16. Off Page SEO Elements
Search engine submission (like Google, Yahoo, Bing)
Social Bookmarking submission (like Digg, Delicious, StumbleUpon, Propeller).
Article submission.
Link Exchange
Blog creation & Posting .
Forums & comment posting.
Directory Submission
Yellow pages and classified
RSS feeds and submission

17. Link Building
What is Link Popularity?
◦ Link Popularity refers to the number of links pointing TO your site FROM
other sites on the Web.
◦ Building links is one of the most important factors in getting top placements
on the major search engines
inbound links are the one of most important factors for getting a high keyword
ranking, the most search engines are ranking their search result based on the
link popularity from your site.
◦ Not the quantity of links, but the quality of those links is important.

18. White Hat SEO vs. Black Hat SEO
 Black Hat SEO
 Techniques used to get higher search
rankings in an unethical manner.
 Disapproved by search engines
 Site is eventually banned, de-indexed or
penalized through lower rankings.
 Black hat SEO techniques include
keyword stuffing, doorway and cloaked
pages, link farming, hidden texts and
links, blog comment spam.
 White Hat SEO
 Conforms to search engine designs and
involves no deception.
 Approved by search engines.
 Results last a long time.
 White hat SEO techniques include
research, analysis, re- write meta tags to
be more relevant, content improvement
and web redesign.

19. What is NOT Recommended
 Graphical/ Flash and shockwave - spiders do not pick up these files
 Image only sites - spiders do not pick up images
 Image maps - spiders cannot read image maps.
 Do not use them on your home page or critical pages.
 Frames - only one page can be titled (titling is critical in search rankings)
 - If the spider cannot read the complete page (because of the frames), it will not
be indexed properly. Some spiders may not even read a frames web site
 Password protected pages – spiders cannot enter password protected pages
 PDF files - can be problematic for spiders. Although some search engines can
index them, the pages must be interpreted into HTML and can lose much of
their content. place PDF lower down in your site
 Dynamic pages – spider cannot index some content on pages using ASP, CGI or
other dynamic languages. Make sure important pages are HTML, no dynamically
generated content.
 Drop down menus – spiders cannot read them
 Poor Content
 Avoiding Sub Directories – If there are too many pages in your site, it is best to
place them all in a root directory of your site.

20. SEO Tools
The 5 tools to Increase traffic
Search Analytic Tools- establish your marketing goals and establish a baseline
for where you are at right now.
Keyword Research Tools- discover the keywords your customers are
searching for right now.
Competitive Research Tools- see what keywords your competitors are
targeting.
Link Analysis Tools- start building your link profile and track your progress
compared to competing websites.
Search Engine Ranking Checkers- determine how effective your marketing
is by watching your search engine rankings improve.

21. Keyword Position
Online Ping Website Tool
Backlink Checker
Link Tracker
Backlink Maker
Google PageRank Checker
Reverse IP Domain Checker
Server Status Checker
What Is My Ip
Domain Age Checker
Page Speed Checker
Page Size Checker
Website Links Count Checker

22. Broken Link Checker
Meta Tags Analyzer
Alexa Rank Comparison
Keyword Density Checker
Visitor Hit Counter
Xml Sitemap Generator
Domain Authority Checker
Google Cache Checker
Whois Checker
Mozrank Checker
Page Authority Checker
Google Index Checker
Alexa Rank Checker
Website Link Analyzer Tool

23. Heat Map
A graphical representation of data using
colors to indicate the level of activity,
usually using darker colors to indicate low
activity, and brighter colors to indicate high activity.

25. Google
http://www.google.com/support/webmasters/bin/answer.py?answer=35769
http://www.google.com/support/webmasters/bin/answer.py?answer=40349&ctx=related
Yahoo
http://help.yahoo.com/help/us/ysearch/basics/basics-18.html
http://help.yahoo.com/help/us/ysearch/basics/basics-17.html
http://help.yahoo.com/help/us/ysearch/basics/index.html
Web Robots
http://www.robotstxt.org/wc/robots.html
http://help.yahoo.com/help/us/ysearch/slurp/index.html
http://www.google.com/support/webmasters/bin/topic.py?topic=8843