As part of our English studies, our learners look into what's involved in creating a visual text. This presentation goes through the visual aspects involved in creating a visual text and gives some examples of different text types.

1. VISUAL TEXTS
Understanding the language of

2. Typography
Colour
Symbols
Perspective and
Using images
THINGS TO CONSIDER ABOUT VISUAL
LANGUAGE:

3. In the study of visual language, how the words are
written is as important as what words are written.
View the following video on typography:
http://www.youtube.com/watch?v=Ki6rcXvUWP0
WHAT IS TYPOGRAPHY?

4. What size? Would a big
word seem more important
than a tiny one?
Does using uppercase
(capitals) matter? What
about italics or bold?
Would illustrating the
words help show the
message clearer?
WHAT TYPOGRAPHY TO USE…?

5. EXAMPLES OF ILLUSTRATIVE TYPOGRAPHY
How does the illustration reinforce the words?

6. 1. Illustrating verbs –
complete Task 9B
2. Task: Re-write the
following sentences in
appropriate fonts:
1. “WAIT HERE for your turn”
2. “Biohazard: only authorized
personal allowed in this
area”
3. Come up with your own
sentence.
CHOOSING TYPOGRAPHY

7. The central focus or dominant image may be
obvious from its positioning, often at the centre of
the static image.
Movement that carries the eye from one part of the
image to another also assists this design focus.
DOMINANT IMAGE

8. PerspectiveProportion
(size of objects)
Layout
Space/
Composition
Framing

9. Is a compositional rule for design,
photography, painting, and film.
It states that an image should be
divided into nine equal parts, by two
equally-spaced horizontal and
vertical lines, and that important
elements of the picture should be
placed along these lines.

10. Colour is more than decoration. Colours, whether described in words or
shown in images, often have a symbolic significance that contributes to
meaning.
The choice of colours, and the shade of it, all affect the impact of the
image and its effectiveness in communicating.
Colour can be used for symbolism or mood.
What colours are important to the text we’re
studying?
COLOUR

11. Red
• Associated with all things
intense & passionate
(lust, love,
danger/warning, fire,
energy and excitement).
• Symbol for violence,
blood, and war.
• Indicates courage

12. Blue
• Depth and stability –
colour of sky and sea
• Symbol of freedom
• Associated with
tranquillity, wisdom,
loyalty, cleanliness,
technology and security.
• Key words: calm, loyalty,
health, power, faith,
healing, wisdom, air,
water, heaven, trust, sky,
knowledge.

13. Green
• Associated with nature, youth, and fortune.
• Also, feelings of envy and jealousy.
• Darker green associated with money.
• Key words: healing, stability, banking/money,
novice, hope, growth, nature, harmony, jealousy,
safety, fertility, protection, emotional.

14. Yellow
• Colour of sunshine. Indicates energy,
optimism, joy, hope and warmth.
• Symbol of spontaneity and impulsiveness.
• Dull yellow associated with decay and
sickness.
• Key words: warmth, sickness, decay,
cheerful, warning, happiness, energy,
attention, stimulating, honour, pure,
friendship.

15. Black
• Gothic representations – death, evil, and
witches.
• Symbol of grief, power, mystery, and fear.
• Positive connotations: elegance & class.
• Key words: darkness, elegance, mystery,
prestigious, blacklist, formality, grief,
death, evil, unknown, cold, night,
negative, aggressive.

16. White
• Purity, simplicity, faith
and perfection.
• Associated with clinical
elements – hospitals.
• Key words: naïve, purity,
snow, virginity, medical,
heaven, innocence,
angels, simplicity,
goodness, faith, light,
honesty, sterility,
doctors, wholesome,
positive.

17. Brown
• Associated with earth, home, and comfort.
• Key words: earthy, homely, comfortable,
honest, fertile, soil, depth.

18. Grey
• Associated with maturity, old age, dignity.
• Symbolic of boredom and
conservativeness.
• Key words: crystal, old, dignified, classical,
boring, safety, security, solid, metallic,
steel.

19. Pink
Signifies romance, love and friendship. It denotes
feminine qualities and passiveness.
Key words: girl, love, romance, friendship,
feminine, soft, passive, subtle.
Purple
Royalty, nobility, wealth and extravagance.
Symbolic of wisdom, magic, arrogance and
higher learning.

20. ORANGE
Associated with enthusiasm, attractiveness,
stimulation, creativity and warmth.
Symbol of fall and harvest.

21. CREATING A VISUAL TEXT

22. POSTER

28. INFOGRAPHIC

31. VISUAL ESSAY