4. Mohammed El-Feky

5. Mahmoud El-Sayed

6. Islam Hassan

7. Ahmed Ezz El-Din ArafaInstructor/ Mr. Omar Shawky

8. AGENDA  Company profile.  History  Corporate Culture … The Incredible “Steve Jobs”  Mission, Business Philosophy and Vision.  Environmental & Industry scanning  PEST  Porter’s 5 Forces  Value Chain Analysis  SWOT  Hierarchy of Strategy  Corporate analysis  Business analysis  Life cycle  BCG Matrix  Recommendations

10. The iTunes media browser

11. The iLife suite of multimedia and creativity software

12. The iWork suite of productivity software

13. Aperture, a professional photography package

14. Final Cut Studio, a suite of professional audio and film-industry software products

15. Logic Studio, a suite of music production tools

16. The Safari internet browser

17. iOS, a mobile operating system. As of August 2010, the company operates 301 retail stores in ten countries,and an online store where hardware and software products are sold. As of May 2011, Apple is one of the largest companies in the world and the most valuable technology company in the world, having surpassed Microsoft.

18. Company Profile  Time Line Of Apple Products

19. Company Profile  Corporate Culture Apple was one of several highly successful companies founded in the 1970’s that bucked the traditional notions of what a corporate culture should look like in organizational hierarchy (flat versus tall, casual versus formal attire, etc.). Originally, the company stood in opposition to staid competitors like IBM by default, thanks to the influence of its founders; Steve Jobs often walked around the office barefoot even after Apple was a Fortune 500 company. By the time of the"1984" TV ad, this trait had become a key way the company attempts to differentiate itself from its competitors.  Steve Jobs Steven Paul "Steve" Jobs (born February 24, 1955) is an American business magnate and inventor. He is the co-founder and chief executive officer of Apple Inc.Jobs also previously served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney. He was credited in the 1995 movie Toy Story as an executive producer.

22. We believe in the simple, not the complex.

23. We believe in saying NO to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

25. Environmental Scanning  PEST Analysis Assuming Apple Inc. is scanning Egyptian Environment for opening a software development office at Egypt in Smart Village. The Main purpose of this office is to deliver the required Arabic support for its software & hardware products; not only in Egypt but to the Middle East area and Gulf sector.

27. Tax's Laws in Egypt towards the electrics and computers products is well known and law. 20% after 5 years permission.

28. Foreign Trade Lows in Egypt is very compostable in software industry.

30. Wages rates and salaries in Egypt are low comparing with other MIDDLE EAST countries. Plus, the Egyptian IT employment is promising.

32. Population growth rate.

34. Patent Protection.

35. Telecom infrastructure.

36. Internet Availability.

38. Industry Analysis  Porter’s 5 Forces (In General)

39. Industry Analysis  Porter’s 5 Forces (For PC Market Only, the first life cycle)

44. Vertical Integration: Via direct contacting with the end customer either online through the online Apple Store (iTunes) or through the 300+ Retail Apple store which introduce a very luxuries customer care & support.Apple Retail stores – world wide

46. Apple Competes with IBM, DELL and HP in Personal Computers and Laptops

47. Apple Competes with Adobe in Multimedia Software Applications.

48. Apple Competes with HTC, Nokia, Samsung, Sony and Google in Smart Phones and Small Personal Computers (I PAD).

49. Apple Competes with Retails Stores as well as Online Multimedia contents resellers.

50. Apple is Maintaining the Specialty in the highest level of it while its products is in a high cost average.If we want to describe Apple as a company, it’s the strongest competitor ever in Information Technology.

53. Recommendations Apple should start thinking of hitting other regions such as growing countries. And to start a wider marketing plan to reach every in order to achieve the last objective for Apple’s vision.

54. References http://en.wikipedia.org/wiki/Apple_Inc. http://www.focus.com/briefs/marketing/11-effective-strategies-apple-uses-create-loyal-customers/ http://lowendmac.com/ed/fox/10ff/5-apple-strategies.html http://www.apple.com/environment/ http://www.brainmass.com/homework-help/business/accounting-business-analysis-financial-reporting/153466 http://www.marketingminds.com.au/branding/apple_branding_strategy.html http://en.wikipedia.org/wiki/Steve_Jobs http://www.businessweek.com/magazine/content/07_28/b4042058.htm http://www.slideshare.net/jontymohta444/porters-5-forces-model-case-apple-inc

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