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anyForest data science slides - how to create value with data
- 1. Data Science Solutions Unleash the full potential of your data
- 2. WHO WE ARE AnyForest is part of the BlinkLane group. The team of anyForest combines extensive experience in digital marketing, data driven business models, data science and advanced algorithms. Age Sluis, Founder Expertise: Digital Innovation and Growth Marketing Education: Data-driven Marketing and Data Management Arent van ‘t Spijker, Partner BlinkLane Expertise: data-driven strategy and business model innovation Education: Business Informatics Jiri Oen, Data Scientist and Consultant Expertise: Advanced Analytics and data project management Education: Physics and Sustainable Energy Technology Doortje de Wiljes, Data Scientist and Consultant Expertise: Advanced Analytics, dashboards and modeling. Education: Mathematics
- 3. WHY DATA SCIENCE MATTERS Data is the fastest growing driver to improve business results. To create competitive advantage, organizations aim to use data to increase efficiency, sales and marketing effectiveness. Yet despite all efforts, the majority of data remains scattered through the organization; disconnected and underutilized. ü Segmentation ü Look-a-like targeting ü Churn reduction ü Retention programs Data models to increase customer value and ROI Full Funnel ROI Analytics Acquire Obtain Engage Retain More Cross & Upsell Improve CLV More prospects Higher conversion How data could improve your results:
- 4. HOW WE WORK Measure impact & optimize Actionable insights Validating and transforming Combining raw internal and external data Discover Experiment New data Implement Lower CPA Improve Cross sell … AnyForest applies data science to transform your data into value, by • Exploring data to discover opportunities to generate value. • Driving experiments to create proofs of value (PoV). • Scaling successful PoV’s and implement new business practices.
- 5. WHAT WE DELIVER Single Customer View Consistent Process Controllable Outcomes Direct Learning By creating a ‘single truth’ enriched customer view, your organization will no longer need to collect and validate data on an ad-hoc base. By validating insights in real- time, the organization will get valuable opportunities and segments that are easier to spot. By taking on existing problems directly in small teams and scale fast once successful the organization will experience positive results quickly. By implementing a consistent process your organization delivers ongoing results and opportunities that are scalable and manageable.
- 6. Contact us for more information SPACES Zuidas, Barbara Strozzilaan 101 | 1083 HN Amsterdam T +31(0) 20 4080860 | info@anyforest.com | www.anyforest.com . AnyForest is part of the BlinkLane group.