Mitwa Duron is one of Indias largest players in Solar lanterns, home lighting products, solar power packs, solar water heaters and solar street lights along with LED lighting range designed, manufactured in India
2. One of India’s leading FMCG, Child care, Solar & LED Lighting Company.
3. 3
About RAL
RALConsumerProductsLtdisoneofIndia’sleadingFMCG,Childcare,Solar& LEDLightingcompany.
Startedintheyear1973.
Currentlyweareinto5categoriesofdifferentbrands:
Category
Brand
Partners
Portable Energy
Matsushita (Japan) (¥239 billion revenue)
Personal Grooming
Schick Energizer (USA) ($1 billion revenue)
Mother & Child Care
Luv N' Care (USA), ($ 350 million revenue)
Solar Lanterns
Home & Street Lighting
LED lighting products
4. 4
TRUST we have earned…
OfpeopleinIndiaforthepast4decades
BuiltbrandslikeNIPPO,oneofthemarketleadersintheDryCell&TorchesmarketsinIndia.MarketShare32%
BuiltbrandslikeNUBY(LuvnCare)oneofthemarketleadersinInfantfeedinginIndia.MarketShare25%
BuiltbrandslikePTwhichisoneofthelargestbrandsforruralbabycareproducts.
BuiltbrandslikeGLIDE,oneoftheleadingbrandsinshavinginmoderntradeinIndia.Marketshare20%inmoderntrade
BuiltbrandslikeMITVAwhichisoneofthelargestbrandsforsolarproductsacrossthecountry.MitvaDuronSolaristhelatestadditiontoourrangeofsolarproductswithlacsofsatisfiedcustomers.
BuildingbrandslikeZerconinLEDlighting.
16. 16
ZeroCarbonEmission
ZeroMaintenanceCost
Payback in less than 2 months
Timesaving
No need to stand in queue (to get the Kerosene)
Savingsofhardearnedmoney
No need to buy Kerosene at extra price
Save Rs.300 per month per household
GovernmentspendsRs50,000crgivingkerosenesubsidywhichifsavedcanbechannelizedforothersocialcauses.
Other Benefits
21. 21ILLUMINANCE
MS 322
Distance->
1 ft
2 ft
3 ft
LUX**
315
85
40
MS 16
Height ->
1 ft
2 ft
3 ft
LUX**
71
21
10
**LUX is the unit of measurement of light incident on the surface (ILLUMINANCE) & is measured in brightest switch position on fully charged product
22. 22Cost Comparison (MS 16)
**Only 2-3 ltrs. K.Oil is available per home at Govt. controlled rate, rest has be bought from open market. * Maintenance cost involves battery change which is after 2 years.
Description
Candle Light
Kerosene Lantern
Mitva MS 16
Cost Per unit (in Rs.)
5/-
125/-
645/-
Usage Cost per Month
(4 hrs daily)
60 candles x Rs. 5 =
Rs. 300/-
7 ltr x Rs. 40/-**= Rs. 280/-
0
Usage Cost per Year
3600/-
3360/-
0
Maintenance Cost per year
0
125/-
100/-*
Total Cost (Usage + Maintenance)
Per Year
3600/-
3610/-
745/-
Total Saving by using solar
(Per year in Rs.)
2855/-
2865/-
23. 23Cost Comparison (MS 322)
Description
Petromax
Mitwa MS 322
Cost Per unit (in Rs.)
500/-
1745/-
Usage Cost per Month
(4 hrs daily)
30 kg gas x Rs. 40/-=
Rs. 1200/-
0
Usage Cost per Year
14400/-
0
Maintenance Cost per year
250/-
100/-*
Total Cost (Usage + Maintenance)
Per Year
15150/-
1845/-
Total Saving by using solar
(Per year in Rs.)
13,305/-
**Only 2-3 ltrs. K.Oil is available per home at Govt. controlled rate, rest has be bought from open market. * Maintenance cost involves battery change which is after 2 years.
36. 36
Solar Water Heaters The range of Duron Solar Water Heater ETC Series includes Water Heating Systems from 100 LPD to 10000 LPDFEATURES
Greaterabsorptionareaperday,upto94%
MinimumofheatlossbyusingvacuumtubesandPUFinsulatedstoragetank
Goodperformanceinwinterandcloudydays
HardwaterscalingdoesnotcorrodetheETCtubes
Lowmaintenance,easytoclean
Compactsize-Lowheight,easytoinstallandtransportation
Thermostatelectricalback-upfornon-sunnydays(optional)
37. 37
Product Positioning
Model
Product Specifications
CustomerProfile
Power Availability-DemographicCategory)
Target Segment
BREEZE
2X1.5W LED Lights
Fan
Mobile Chargingfacility
25%-75%
MostlySemi- Urban
Households,shops
LITE
3X 1.5W LED lights
Mobile Chargingfacility
0-50%
Rural &Semi- Urban
Households& small shops
MINI
2X 1.5W LED lights
Mobile Chargingfacility
0-25%
Mostly Rural
Off-gridhouseholds, small shops
MEGA 18
1X 16W Net book
1 X 4W Mobile Printer
Mobile Chargingfacility
25%-75%
Mostly Semi Urban
Highend consumers & SOHO
ULTRA100
3AC Outputs
100W load e.g. Desktop Computer, Inkjet Printer, Television etc.
Mobile Chargingfacility
25%-75%
Mostly
Urban
Highend consumers & SOHO
39. 39Capability BuildingMitva Duron Solar Team meeting & training at distribution centreDSO training & Field coachingDSO training & Field coaching
Advisors training & Field visits
40. 40MitvaSolar Customers
Hon. External Affairs Minister Shri Salman Khurshid distributing Mitva Lanterns for Zakir Husain Memorial Trust
41. 41Competitive Differentiators
•Deep Scalable village based Distribution
•Industry Vertical Institutional partners
•85% of complaints resolved within the set TAT of 4 days
•Retail service network integrated with distribution
•Customized service delivery model for institutional customers
•MPPT based charging system
•Proprietary battery management system
•Micro controller based Electronics
•Robust & portable designTECHNOLOGYOUR PARTNERSSERVICEStrong competitive differentiation along the three key factors for success
42. 42
Recognitions & Certifications
Cool Vendors in Emerging Markets, 2012Technologyproductsandsolutionsthathelpaddressthegrowingneedsofemergingmarketcustomersincludeoff-the-shelfsolarsystems,integratedbankingsolutionstoenableself-servicechannels,andremotewaterpumpOSsusingcellularnetworks. DuronEnergyqualifiedfor2012‘CoolVendorsinEmergingMarkets’reportwhichbasicallyprovidesa1-pageprofileofthecompanyandabriefdescriptionofthecompany’sproductandouranalysisonwhatmakesthecompanyacoolvendor
Certificate of Registration of Design for DURON Mini from Patent Office
43. 43Recognitions & Certifications
Duronhas won India Design Mark Certification 2012 for two products : DuronLight and Duron BreezeIndiaDesignMarkisadesignstandard,asymbol,whichsignifiesdesignquality.IndiaDesignCouncilgrantsIndiaDesignMarkafterevaluatinggooddesignthroughasystematicprocess.IndiaDesignMarkisinitiatedincooperationwithGoodDesignAward,Japan. Only31productentriesfromentireIndiawereselectedtobeawardedwithIndiaDesignMark.OtherprominentcompaniesthatwereawardedwiththisprestigiouscertificationareHONDAMOTORCYCLEandscooter,ForbesTechnosys,MarutiSuzuki,BharatFritzWerner,CromptonGreavesLtd,Godrej&Boyce.
DuronSolar Home Lighting & Street Lighting Systems are certified by MNRE.
44. 44Social and Environmental ImpactCleaner,healthierworkenvironment: BeediWorkersinKarnatakausingkerosenebasedlampswhileworking,usedtogetexposedtotheharmfulsoot.DuronLEDbasedhomelightingsystemnowprovidescleansolarpoweredlights. Enhancingearnings: ShopkeepersandothersmallestablishmentswhohadtoshutdownduetopowercutscannowkeeptheirbusinessrunningforlongerhoursEducatingyounglivesChildrencanstudyforlongerhoursincleanerlightwithoutthedangersoffirefromkerosenebasedlampsandharmfulstraintotheeyes10 lacplus households impacted till date
45. 45
Customer satisfactionMitvasolarcustomersreportthat,afterupgradingtosolarlighting, theyhaveexperiencedthefollowingbenefits:
Improvedhealth
Improvedsafety
Improvedperformanceinschool
Reducedeyestrain
Lightforhealthclinicsandschools
Abilitytogeneratemoreincome
CLICK TO SEE WHAT OUR CUSTOMERS HAVE TO SAY ABOUT USSEE DURON IN THE LIFE OF A CUSTOMER
46. 46We look forward to saving lives along with you… Corporate Office: RAL Consumer Products Ltd. B-7/2, Okhla Industrial Area, Phase-II, New Delhi 110 020, IndiaTel: +91 11 40500800 Fax: +91 11 41704942 website: www.ral.co.inRegional Office: Duron Energy Private Limited1stFloor, #2535, E Block, 13thMain, 9thA Cross, Sahakarnagar, Bangalore –560092. Karnataka, IndiaTel: +91 80 4347 9393. www.duronsolar.com