SMM Execution Plan for Great Lakes MDP Program

SMM Execution Plan – Great Lakes MDP Program Submitted by: GROUP 1 Gayatri Deshpande – FT11422 Kartik Iyer – FT11230 Nidhi Chadha – FT11435 Priyanka Grover – FT11247 Raghav Arora – FT11249

1. Introduction – Great Lakes MDP Program ,[object Object],[object Object],[object Object],[object Object]

2. Customer Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. What’s in it for them?! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Speakers ,[object Object],[object Object],[object Object]

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4. Baseline Previous MDP Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5. eMarketing Objectives ,[object Object],[object Object],[object Object],[object Object],02/05/11 MDP Program

6. eMarketing Tactics Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6.1. Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6.1. Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6.2. Pay Per Click Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6.2. Pay Per Click Advertising

6.3. Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6.3. Social Media Marketing

6.4. Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6.4. Email Marketing

7. Metrics of Success – Non Financial ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7. Metrics of Success – Non Financial

8. Metrics of Success –Financial

9. Road Map of the integrated eMarketing 02/05/11 MDP Program

Details Of Review & Reporting 02/05/11 MDP Program

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SMM Execution Plan for Great Lakes MDP Program

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SMM Execution Plan for Great Lakes MDP Program