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Social media for Business

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Nicole Newman
Nicole Newman

Presentation for the West Philadelphia Free Library on November 2nd, 2011

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Social Media for Business Nicole Newman President/CEO, Newman Networks November 2nd, 2011
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Marketing? Marketing is belief in yourself transferred to someone else. All people (someone else) are -     1) Customer     2) Potential Customer     3) Referral Marketing Partner         a. Local business         b. High Scool Classmate         c. College Alumni  Social Media  is not who you know but WHO KNOWS YOU!
What is Social Media? ,[object Object],[object Object],[object Object]
Social Media Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cost Effective Marketing Techniques PUSH (TV, Radio, Newspapers, Magazines, Billboards, Program Guides) EXPENSIVE Versus   PULL (Social Media, Websites, Networking, Radio Interviews...) COST EFFECTIVE "It is not who you know but who knows you" - http://www.otiscollier.com/its-not-who-you-know-but-who-knows-you/
Edification ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Attraction Marketing? Marketing defined Attract is to exert a force on (a body) causing it to approach or prevent it from moving away; Attraction Marketing utilizes free or low cost social media tools to "become the hunted"
Build Your Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Ads Work! Facebook uses the power of influence (John X likes the ad) Facebook uses the status updates as content for the ad meaning the ads dynamically change without programmer intervention Influence and Expert knowledge = attraction marketing
How does Linkedin work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to use Facebook for branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enhancements to Social Media Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Build a contact List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connect with Newsletters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM follow up process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources 1)  Social Media Revolution  version 2 YouTube video 2) The Blue Blanket Blog (http://blueblanketblog.com/2010/04/07/social-media--go-wide-or-go-deep.aspx) 3) Barack Obama Internet Strategy ( http://www.readwriteweb.com/archives/barack_obama _ internet_strategy_presentation.php) 4) Facebook growth chart - (http://socialmediaseo.net/2010/04/08/facebook-growth-chart/) 5) http://www.insidefacebook.com/2010/02/15/new-facebook-statistics-show-big-increase-in-content-sharing-local-business-pages/
http://www.facebook.com/newmannetworks http://www.newman-network.com http://www.linkedin.com/in/nicolenewman  http://ulec2011.eventbrite.com

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Social media for Business

  • 1. Social Media for Business Nicole Newman President/CEO, Newman Networks November 2nd, 2011
  • 2.
  • 3. What is Marketing? Marketing is belief in yourself transferred to someone else. All people (someone else) are -     1) Customer     2) Potential Customer     3) Referral Marketing Partner         a. Local business         b. High Scool Classmate         c. College Alumni  Social Media  is not who you know but WHO KNOWS YOU!
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  • 6. Cost Effective Marketing Techniques PUSH (TV, Radio, Newspapers, Magazines, Billboards, Program Guides) EXPENSIVE Versus   PULL (Social Media, Websites, Networking, Radio Interviews...) COST EFFECTIVE "It is not who you know but who knows you" - http://www.otiscollier.com/its-not-who-you-know-but-who-knows-you/
  • 7.
  • 8. What is Attraction Marketing? Marketing defined Attract is to exert a force on (a body) causing it to approach or prevent it from moving away; Attraction Marketing utilizes free or low cost social media tools to "become the hunted"
  • 9.
  • 10. Facebook Ads Work! Facebook uses the power of influence (John X likes the ad) Facebook uses the status updates as content for the ad meaning the ads dynamically change without programmer intervention Influence and Expert knowledge = attraction marketing
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  • 17. Resources 1)  Social Media Revolution  version 2 YouTube video 2) The Blue Blanket Blog (http://blueblanketblog.com/2010/04/07/social-media--go-wide-or-go-deep.aspx) 3) Barack Obama Internet Strategy ( http://www.readwriteweb.com/archives/barack_obama _ internet_strategy_presentation.php) 4) Facebook growth chart - (http://socialmediaseo.net/2010/04/08/facebook-growth-chart/) 5) http://www.insidefacebook.com/2010/02/15/new-facebook-statistics-show-big-increase-in-content-sharing-local-business-pages/

Notas do Editor

  1. Push - Traditional - Build awareness to tell the target market about your product. Distribution model (Television ads, radio ads, newspaper ads, billboards) i.e Pull - Social Media - Use word of mouth (networking) to allow your target market find your product/service by utilizing attraction marketing techniques. Distribution model (facebook, twitter, linkedin, plaxo, myspace, flikr, blogtalkradio) i.e
  2. Marketing defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Become the hunted - as an expert for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 
  3. to attract John's network to the brand. Sue who is in John's network; likes John therefore she likes the ad... Nick who likes Sue; likes the ad also because Sue likes it (and on and on...)