Twenty questions about International Events Marketing practices. This is taken from Events Management: An International Approach edited by Nicole Ferdinand and Paul Kitchin.

1. International Events Marketing
Quiz

2. Quiz
Rules

3. Which of the
following statements
CANNOT be made
about modern-day
events?
A. Modern-day events take
on new meanings and
evolve over time.
B. Modern-day events are
universally loved and
without any critics.
C. Modern-day events are a
central part of the
marketing mix.
D. Modern-day events are
often not associated with
any community or
country.

4. A. True
B. False
“Events and
experiential
marketing are
exactly the same.”

5. A. Increased media fragmentation
B. Decreased effectiveness of traditional
advertising
C. Increased competition amongst firms
D. All of the above
Which of the
following can be
linked to the growing
popularity of event
marketing?

6. Which of the
following phrases
best describes an
„eventful‟ city?
A. “… a booming
industrial town”
B. “… a place
inhabited by
„eventful‟ people”
C. “… a vast stage on
which festivals,
sports activities and
other events are
organized”
D. All of the above

7. Why should
cultural event
development
be
approached
cautiously?
A. Cultural events
attract immigrants to a
city
B. Cultural events
confer a „cosmopolitan‟
character to a city
C. Cultural events can
potentially unite
citizens
D. Cultural events can
potentially reinforce
ethnic and cultural
stereotypes

8. Which of the
following was
identified by
Kotler (1993) as
characteristic of
contemporary
place-marketing
strategies?
A. “… serial „me-too‟
replication …”
B. “… universal as
opposed to place-specific
references …”
C. a “…tendency to
emulate successful
formulae…”
D. “… more sophisticated
„product development
and competitive niche
thinking …‟”

9. „Festivalization‟
is …
A. “...the temporary
transformation of a place into
symbolic space in which the
public domain is claimed for
particular forms of
consumption ...”
B. “…a simplification that
commercial sponsors may
tend to reinforce to promote
products such as exotic food
and drink...”
C. “…„a means of improving
the image of cities, adding life
to city streets and giving
citizens renewed pride in their
city ...‟”
D. All of the above

10. Which of the
following is NOT a
benefit of cultural
events?
A. Disneyfying of
community
landscapes
B. Providing a
„cosmopolitan‟ image
for cities
C. Connecting
immigrants with their
countries of origin
D. Bringing together of
cultural and ethnic
minorities

11. What do the
Notting Hill
Carnival and the
Edinburgh
International
Festival have in
common?
A. They are
international trade
expositions.
B. They bring together
members of ethnic and
cultural minorities.
C. Critics have observed
have that their local
communities feel a loss
of „ownership‟ and
control.
D. Bidding to host to
these events is very
expensive.

12. Which of the
following is an
example of a social
benefit of place
marketing?
A. Attracting higher
spending visitors to
an area
B. Increased
expenditure on local
goods and services
C. Bringing together
members of ethnic
and cultural
minorities
D. New business startups

13. Using the numbers 1
through 4, place the
following famous
events in the order in
which they occurred.
A. The first International
Exhibition hosted in
Paris
B. The Great Exhibition
hosted in London‟s
Hyde Park
C. Chicago‟s World
Columbian Exhibition
D. The first modern
Olympic Games held in
Athens
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14. “International Events
Management means
offering a standardized
high quality event in
every country regardless
of local conditions and
constraints.”
A. True
B. False

15. Which of the
following is NOT
part of Getz‟s
(2005) event
management
system?
A. Organizational
factors
B. The
local/community
context
C. Cultural
differences
D. All of the above

16. A. “… explicit focus on attracting international
audiences …”
B. “… significant impact on their host communities
…”
C. “… specific economic imperatives …”
D. All of the above
Which of the
following is/are
characteristic of
international
events?

17. “Grand Tours
were originally
undertaken by
the Kings and
Queens of
Europe.”
A. True
B. False

18. Which of the
following is NOT one
of Hofstede‟s (1991)
dimensions of
cultural values?
A.
B.
C.
D.
Individualism
Masculinity/Femininity
Monogamy/Polygamy
Uncertainty Avoidance

19. “Americans are
known for being high
context
communicators.”
A. True
B. False

20. Gate keepers,
coalition builders
and negotiators are
all examples of …
A. Stakeholder
positions of power
B. Stakeholder
networks
C. Stakeholder
cooperation
D. All of the above

21. Which of the following
best describes the
concept of „space‟ in
communication?
A. The amount of information that must be
explicitly stated if a message or communication
is to be successful.
B. The amount of space that must be left
between meetings.
C. The structure and speed at which messages
move between individuals and/ or
organizations.
D. The personal space that must be maintained
between individuals whilst communicating.

22. “In monochronic
cultures events will
typically
start on time.”
A. True
B. False