This document provides information about the module "Concepts in International Events Management" taking place from August 31st to September 7th, 2012. It introduces the module leader and other teaching staff, and provides a schedule of lecture topics, required readings, and assessment details. Students will individually complete a coursework assessing their understanding of concepts in the module by discussing the relevance of sustainability, authenticity, or experience goods in relation to an event. The coursework will be graded based on the student's conceptual understanding, critical analysis, use of sources, and presentation of arguments.

1. MODULE BOOKLET
Module Title
Concepts in International Events Management
Module Code
LTP067LE
Session
AUTUMN
Teaching Period
August 31 – September 7th 2012
Module Leader
Nicole Ferdinand
Other Teaching Staff
Steffan Fokemma and Theo de Jong

2. Module Booklet Contents
Welcome to Concepts in International Events Management
Details of the Staff teaching team
Name of Module Leader Nicole Ferdinand
Office Location Stapleton House – SH3-20
Email n.ferdinand@londonmet.ac.uk
Telephone +44 (0) 207 133 3827
Office Hours Mondays 16:00-18:00 (GMT)
Programme of Lecture Topics – Seminar/Workshop/Practical details
Session Details
31/08/12 Introductory Lecture (8:30-9:15)
Contemporary Issues in International Events Management – Ambush Marketing:
03/9/12
Innovative or Immoral? (9:30-11:15)
03/09/12 Changing the World One Event at a Time – Life Changing Events (12:00-13:30)
04/09/12 SUP 11 City Tour prologue (4:30-6:00)
04/09/12 SUP City Tour starts (8:30-11:00)
04/09/12 SUP City Tour activity continues (14:00-15:30)
05/09/12 An International Approach to Events Management (09:30-11:15)
05/09/12 International Event Management Case (12:00-15:30)
06/09/12 Events: Product Service or Experience (8:45-10:15)
06/09/12 Student Presentations (10:30-12:00)
06/09/12 Authenticity in Events (15:15-16:45)
07/09/12 Lights, Camera, Authenticity (14:15-16:00)
07/09/12 Cultural Events Marketing (16:00-17:30)
Essential Books/on line resources including Weblearn/Blackboard
Ferdinand, N. and Kitchin, P. (2012) Events Management: An International Approach. London:
Sage
Required/Weekly Reading/Practice/on line resources including any Weblearn/Blackboard
Brassington, F. & Pettit, S. (2006), Principles of Marketing (4th Edition), Essex, Pearson Education
Limited Chapters 7 and 22 or equivalent reading in Kotler
Hirschman, E. and Holbrook, M. (1982) Hedonic consumption: emerging concepts, methods and
propositions, Journal of Marketing, 46,(3) 92-101
Greenwood, D.J. (1977) Culture by the pound: An anthropological perspective on tourism as
cultural commodification, In V.L. Smith (Ed.) Hosts and Guests: The Anthropology of Tourism,
Second Edition, Philadelphia: University of Philadelphia Press, 171-186
Chhabra, D., Healy, R., Sills, E. (2003) Staged authenticity and heritage tourism, Annals of Tourism
Research, 30 (3) 702-719
Cole, S. (2007). Beyond authenticity and commodification, Annals of Tourism Research, 34 (4),
943-960

3. Additional/Weekly Reading/Practice/on line resources including any Weblearn/Blackboard
Berridge G. (2007) Events Design & Experience, Oxford: Butterworth Heinemann
Bowdin, G, McDonnell, I, Allen, J and O’Toole, W (2010) Events Management,
Oxford: Butterworth-Heinemann*
Getz D. (2007) Event Studies, Butterworth Heinemann, Oxford*
Getz, D. (2005) Event Management and Event Tourism, New York: Cognizant Communication
Corporation
Kotler, P. et al (2005) Principles of Marketing (4th European Edition), Essex, Pearson Education Limited
Morgan, M., Lugosi, P. and Ritchie, J.R.B. (eds.) (2010) The Tourism and Leisure Experience: Consumer
and Managerial Perspectives, Bristol: Chanel View Publications
Pine, B.J. and Gilmore, J.H. (1999) The experience economy: Work is theatre and every business a
stage. Boston, Mass: HBS Press.

4. Module Assessment Details
There is one component of assessment for LTP067LE:
Coursework: Students will individually complete ONE of the following questions:
1. Discuss the relevance of the concept of sustainability to the practice of events management by
making reference to an international event with which you are familiar.
OR
2. Critically assess the authenticity of an event you have recently attended.
OR
3. Using an event that you know well as an example, explore the reasoning behind its classification as
an “experience good”.
Assessment Criteria
GRADE PERCENTAGE INDICATORS OF PERFORMANCE
Distinction 90-100% As below, with highly sophisticated level of theorisation and
(exceptional) innovative conceptualisation or methodology
80-89% As below, with greater insight/originality and wider/deeper
(superior) engagement with the literature
75-79% Authoritative grasp of conceptual context
(confident) Insight or originality in way topic is conceptualised or developed
Comprehensive integration of relevant literature/debates
Advanced scholarly style (of publishable quality)
70-74% Strong grasp of conceptual context
(solid) Insight in way topic is conceptualised or developed
Good integration of relevant literature/debates
Scholarly style (publishable with minor revisions)
Merit 60-69% Good conceptual understanding
(very good) Critical analysis using an appropriate range of sources
Clarity and precision in presenting arguments
Pass 55-59% As below, plus stronger on critical analysis
(promising)
50-54% Basic grasp of essential concepts/theory/sources
(passable) Some analysis/interpretation
Reasonably clear and orderly presentation
45-49% Largely descriptive
(borderline fail) Limited interpretation
Limited range of sources
Lack of coherence and clarity
40-44% As above, with greater lack of interpretation
Fail (near borderline)
30-39% Descriptive, unfocused work, lacking in interpretative or conceptual
(low fail) dimension and use of sources
0-29% Incomplete or inconsistent work
(inadequate)