Presentation for UX unConference, The University of Arizona, December 6, 2013. Tips and tricks for writing for the web and why good web writing matters.
11. Appropriate lists & tables
Bulleted lists – generally short, parallel language:
You can:
• walk across the bridge
• row a boat across the river
• fly a plane over the river
Numbered lists – for step-by-step instructions
1.
2.
Step 1
Step 2
Tables – for comparing, if-then, answers to questions
Service
Fee
Black & white copy
$0.10 / page
Color copy
$0.25 / page
12. Use descriptive links
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21. Read more
• Krug S. Don't make me think! a common sense
approach to Web usability. 2nd ed. Berkeley, Calif: New
Riders Pub.; 2006.
• Nielsen Norman Group. Writing for the Web Research
Reports.
http://www.nngroup.com/reports/topic/writing-web/
• Redish J. Letting go of the words writing Web content
that works. The Morgan Kaufmann series in interactive
technologies. 1st ed. Boston: Elsevier/Morgan
Kaufmann; 2007.
22. “Any darn fool can make something
complex; it takes a genius to make
something simple.”
- Albert Einstein