November 13,2012 breakfast club panel discussion with NYC real estate brokers on how they have integrated use of social media into their respective businesses.

1. REBNY Breakfast Club
Social Strategy: How to Leverage Social Media to Build Your Business
Panelists:
Stephanie Davis (@stephldavis)
Chief Social Media Officer, Associate Broker
Heddings Property Group
646-726-4860 x 722
steph@heddingsproperty.com
http://www.heddingsproperty.com/our-team/stephanie-l-davis/
http://about.me/stephanieldavis
Renée Fishman, Esq., CNE (@reneefishman)
VP , Associate Broker
Halstead Property, LLC
212-381-2392
rfishman@halstead.com
www.reneefishman.com
http://about.me/reneefishman
Paul Zweben (@hungrydomaine)
The Zweben Group
Executive Vice President, Associate Broker
Douglas Elliman
212-769-9807
pzweben@elliman.com
www.hungrydomaine.com
www.zwebengroup.com
www.elliman.com/pauz
Moderator:
Nicole Beauchamp (@nikkibeauchamp)
Warburg Realty Partnership,Ltd
212-300-1835
nbeauchamp@warburgrealty.com
www.nicolebeauchamp.info
www.nicolebeauchamp.com
www.nikkisellsnyc.com

2. Goal :
To begin to understand how social media does (or does not) fit into your business and marketing plan and why
Getting Started :
• Can you think of yourself, your company/services and who you serve in one paragraph ?
• Where is your audience online ? Are they on Linked In ? Facebook ?
• Understanding your digital footprint
Suggestion : Reach out and engage your sphere of valued customers and clients .You can ask them any number of
ways, emails,phone calls or try using a survey (like Survey Monkey) - this will help you see if what YOU think and
what THEY think line up !
Some elements of successful social media marketing include :
• Commitment
• Listening
• Action
Suggestion: Following up with connections-past, current & future. Be interested and interesting. By listening you will
learn more data that will help you to target and tailor your efforts and help you as you integrate
into your overall business plan. Don’t forget about bridging the gap between your online and offline activities !
Some things you can use to engage online :
• Blogging (photo/video)
• Sharing curated content across social networks
• Repurposing your current news gathering activities : do you send a newsletter ? Or pertinent emails to your
sphere....that same content can easily be shared with your networks as appropriate
Suggestion : Exhibit your passion/expertise (for example about neighborhoods,food, music ) we’re fortunate that NYC
has so many wonderful things that you can tie in to real estate.
Some of the prominent social networks of the moment :
• Facebook
• LinkedIn
• Instagram
• Pinterest
• YouTube
• Google+
• Twitter
Suggestion : Be selective as to the number of profiles you create: you want to be able to maintain and engage....an
outdated profile on a forgotten network could do more harm than good.
Suggestion : Be sure, as with any endeavor, that you understand recommendations, rules and regulations
(as per NYS Real Estate Licensing Law, your brokerage and REBNY guidelines)
Recommended reading :
• Less Blah Blah, More Ah Ha: How Social Savvy Real Estate Agents Become Trusted, Preferred, Referred - and Rewarded by
Ken Brand
• The Seven Levels of Communication : Go From Relationships to Referrals by Michael J. Maher
• Never Eat Alone by Keith Ferrazzi and Who's Got Your Back by Keith Ferrazzi
• The End of Business as Usual by Brian Solis
• How to Win Friends and Influence People by Dale Carnegie
• 7 Habits of Highly Effective People by Steven Covey
• Raving Fans : A Revolutionary Approach to Customer Service by Ken Blanchard, Sheldon Bowles and Harvey Mackay